09/09/2024
In total, Swift performed for more than 624,500 fans across her seven Australian shows β and that's just the ones who managed to get a seat inside the venue.
The City of Melbourne estimates Swift brought in more than $1 billion to the city's economy alone, during the three touring nights there.
For some perspective, Lord Mayor Sally Capp said over an entire year the city normally saw about $3.3 billion in economic value from its major events schedule.
When the songwriter jetted to Sydney for the second set of Australian concerts, the harbour city netted $133 million in increased revenue according to Destination NSW.
But what was the most sort after souvenir for those attending the concerts?
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