ax events

21/07/2024

Your 5 reasons why you as a business coach you should hire an event manager.

It is REALLY simple.

18/07/2024

Apart from what you do best - COACHING...planning a retreat for your high-performing clients can be both exciting and challenging.

As a six-figure business coach, you know the value of creating immersive, transformative experiences.

But have you considered these key inclusions to make your retreat truly unforgettable?

DM me, let's chat about some things we can include on your Retreat.

17/07/2024

The kindest words ❤️ from ax events first keynote speaker, a Business & Wealth Coach based in Dubbo NSW.

I engaged with Kate early 2023 and excitedly explain my vision for Show Me Your COOL! Long Lunch.

I saw Kate showing up constantly and consistently with her business coaching and she was making some BIG moves in the coaching world and in Dubbo!

I was thinking of everyone making huge business decisions out West and since working on a lot of long lunches in Newcastle and knowing just how powerful networking and community can be & I wanted to something in Dubbo!

I couldn’t have asked for a more perfect Keynote; Kate was so incredibly inspiring and captivated the audience with her insights and personal stories.

She shared invaluable advice on overcoming challenges and fostering a positive mindset to achieve greatness. I am so grateful to have had worked alongside her.

I look forward to connecting and working together again ❤️

Thank you Kate

16/07/2024

Calling All Busy Business Coaches! 🚀

Are you overwhelmed with the logistics of planning your next big event?

IMAGINE if you could focus solely on delivering your powerful message while someone else handles all the details.

That's where AX Events comes in!

✨ Here’s what we offer: ✨

Enhanced Client Engagement and Connection:

We organise retreats & workshops designed to deepen your connection with clients. Our seamless planning ensures you can focus on delivering impactful content without worrying about logistics.

Time and Cost Efficiency:

We streamline the event planning process, saving you valuable time and resources. By handling every logistical detail, from venue selection to vendor coordination, we allow you to concentrate on your core responsibilities. Our efficient approach not only reduces stress but also maximises your return on investment.

Comprehensive Event Management:

We take care of everything—from supplier and vendor negotiations to research and contract handling. Our all-inclusive service relieves you from the burdens of event logistics, providing peace of mind and the freedom to focus on what you do best—coaching and mentoring.

DM me EVENT to discuss your event vision!

I have a HOT offer for a retreat in January 2025.

Love ax.
###

15/07/2024

Hi to all the new faces on here! 😍

A few cool (maybe) things about me…

✨ I am originally from the country, Dubbo NSW

✨ My background was originally in retail, where I LOVED interacting and connecting with customers
✨ I started studying online and in my last year of studies, I moved to Sydney to finish my Bachelor of Business in Event Management on campus while interning and working in hospitality
✨ I’ve traveled a lot, and I’m so grateful to have experienced:

Hawaii 🌺
Europe twice 🌍
Bali 7+ times 🌴
Thailand 8+ times 🇹🇭
So many places since I was 16

✨ In my 30s, the idea of AX Events (Andrea Cross Events) was born. Fun fact: AX Events started out selling platters and organising events. 🍇🧀

More random facts 😆
🌸 I am a big believer in routine is key – I generally keep a pretty regimented routine

🌸 I am obsessed with CrossFit – train 6-7 days a week

🌸 I have my Motorbike license and just sold my first 250 – bittersweet moment but looking forward to getting a new one 😍

🌸 I have a full sleeve tattoo & booked to get more this year

🌸 My favourite event to date would have to be my very first Ride for Crossy 2018 – a personal Mystery Memorial Motorbike Ride for my late Father

🌸 My favourite places in the world – Santorini Greece, Otres Beach Cambodia, Venice Italy

🌸 I had a beautiful fur baby, Ricky who recently went to doggy heaven – he was the best Rotty in the world 🐾

🌸 I have invested in myself through study and business coaches for the last 12 months and for the next 12 months ❤️

🌸 I heard something cool the other day about events being a big puzzle and you are the one who puts all the pieces together – loved this, because at the heart of events is the small things that create the bigger picture – watching it come to fruition is the best feeling

🌸 I work full-time in events in the construction industry & look after the Regional Awards in NSW

🌸 Exploring new places and meeting new people constantly fuels my creativity

🌸 I have an investment property in Dubbo

🌸 I am currently based in Newcastle which I am loving

Tell me something about yourself if you are new here ❤️

Lots of love Ax
xx

10/07/2024

At AX Events, we believe that the heart of any successful venture lies in its ability to connect, inspire, and transform.

This philosophy resonates deeply with the powerful messages in Tia-Clair Toomey’s book, The Heart Is the Biggest Muscle.

Tia, a women of resilience and strength, reminds us that while physical prowess is impressive, it is the strength of the heart—the unwavering determination, the relentless pursuit of dreams, and the unyielding spirit—that truly sets champions apart.

This lesson is profoundly relevant to our journey in the world of event planning and business.

1. Passion Fuels Purpose 🔥
Tia’s passion for fitness drives her to excel, our passion for creating unforgettable experiences fuels our dedication.

At AX Events, every detail, every decision, and every moment is infused with our unwavering commitment to excellence.

Our heart is in every event we curate, ensuring that it resonates with authenticity and impact.

2. Resilience in the Face of Challenges 🔥
Tia’s journey is a testament to resilience—overcoming obstacles, pushing through setbacks, and emerging stronger.

In the business of event planning, challenges are inevitable. From last-minute changes to unforeseen circumstances, our ability to adapt and persevere defines our success.

It’s our heart—the core of our resilience—that empowers us to navigate these challenges and deliver exceptional results.

3. Connecting on a Deeper Level 🔥
The heart’s greatest strength lies in its ability to connect.
Tia emphasizes the importance of genuine connections and emotional depth.

In our events, we strive to create moments that forge lasting connections, leaving an indelible mark on attendees. It’s not just about the logistics; it’s about crafting experiences that resonate emotionally and create memories that linger long after the event ends.

4. Vision into Reality 🔥
Tia’s story is a testament to the power of vision and the relentless pursuit of goals.

At AX Events, we are visionaries, transforming ideas into reality.

Our heart drives us to see beyond the ordinary and create extraordinary experiences that reflect our clients’ aspirations and dreams.

CONTINUED 👇🏼

03/07/2024

As every event does, lights the fire in my belly.

I love my job so much as an event manager, but taking on clients to deliver their vision, their loose ideas in their heads & bring it to fruition - it really is something else.

I feel so incredibly grateful to work with clients who trust in ax events and feel that fire in their own belly, even days after the event - welcome to the amazing world of events.

Welcome to ax events.

❤️

01/07/2024

…Welcome to Real Resilience, a community talk on mental health.

When I opened my books with ax events earlier this year Felicity reached out to me about organising this event.

I was instantly inspired by her story.

I knew Fliss from school but I had no idea of her story and the resilience she encountered over the last 10 years & since leaving school.

I still remember our first call and I remember feeling the emotion, passion & drive that Fliss had to deliver this event and have people hear her story to not only make a difference in the Dubbo community but everywhere!

Fliss.

…you are a mother, a (not so small) business owner, you are a partner (now fiancé), and you have grown such an incredible amount of resilience from facing mental health challenges, you are so inspiring, and I am so honored to have helped you tell and share your story.

Friday 28 June, a sellout event...

“In front of 30 people, I spoke my truth about bipolar disorder.
There is no greater agony than bearing an untold story inside you.
My story is out - I am healing.”
- Fliss

A huge thank you to both presenters, Jill & Tanya for being a part of Fliss’ event.

Thank you both for creating awareness around Mental health, help share Fliss’ story, creating a safe space for us all, delving into your professional insights and sharing your expertise in your field.

Fliss, thank you for being so vulnerable and sharing your story.

…in the hope to inspire and encourage everyone facing Mental Health challenges, that with the right support, the right guidance, you will be okay, and you will build resilience and that there is essentially a light at the end of the tunnel.

I am so grateful to have worked with you on this event and personally you’ve given me the opportunity to work on my own vulnerability.

Friday night’s event was nothing short of inspirational, guts & true resilience.

❤️

Vendors Creatives .as

Sponsors Dubbo Business Chamber Regional Theatre and Convention Centre

Charity

Venue

27/06/2024

ONE more sleep!!

Nearly SOLD OUT.

If you’ve been on the fence - get your ticket ASAP!

♥️

24/06/2024

Love Letters ❤️

This event was loads of fun! Thanks so much Abby for letting me be a part of your special opening for Once & Floral ❤️ .as

I love working with other business owners and seeing their own creative genius!

Proud of you Ab ###

20/06/2024

When things go up in FLAMES 🔥

LITERALLY!

Throwback to an old event story – ironically, on one of my Ride for Crossy events in 2019, I was in the back up vehicle with the trailer.

I look at my right mirror and see flames and smoke, immediately pull over.

So the axel on the trailer broke or moved making the trailer fall onto the tyre and ultimately bust it, flames from the friction – I don’t know it was a mess haha.

Luckily we had Troy, our photographer Lucy’s boyfriend with us who had to get under the trailer and move the axel in place and change the tyre.

The irony of the backup vehicle breaking down was a good story, luckily it was the last day but also unlucky because it is the last thing you want to be doing on the side of the road nearly home, after 4 days of hundreds of KMS riding/driving, drinking, being hungover and being on the road.

Those are the unexpected stories of events – there is always something! Haha, you just have to plan the best you can, if not, you gotta think quick – organising and then problem solving – two key skills of event managers!

In this situation you’ve just gotta roll with it and sort it out with the resources you have 😅

18/06/2024

PART 1.

I was having a chat with my friend Sophie, who is in my events team and we discussed how people always have so many questions around the events industry.

We always hear it must be such a fun job, or it must be so stressful - and both to be fair are very true.

Sophie being new to the team we talk about the biggest events we’ve worked on, in my event career the largest event I have managed with a super small team was for just over 500, 504 from memory.

That includes guests, vendors (photography, videography, MC, comedians, production team, stylists), entertainment, sponsors, and staff. We talked about how event managers generally build good relationships with all different types of people involved within the event.

Event managers with experience with large events generally have a lot of connections which helps clients have confidence in their event manager being very personable and confident liaising with people (so you don’t have to).

We talked about how many people comment on “how do you manage events, they seem so stressful”. I assume every event manager works differently but Sophie and I talked about some key things we do, such as writing EVERYTHING down.

GUILTY, I actually have a bit of a bad habit of thinking, writing but not writing enough and then not knowing what it means because sometimes I am like “oh yeah I need to remember that” so I quickly jot it down while I am working on something else. I usually manage to work out what it was (haha).

For all my events I work with one main control document that splits up all your important parts – registrations, vendors, sponsors, tickets, calendar, run sheet, budget etc. Only the other day Sophie commented on how much I love a WIP (work in progress) and yes, I do…I have one for all my clients, it is a document that has tasks, deadlines, who is responsible for it & a comments box.

PART TWO coming soon…

Want to know sooner? DM or comment STORY!

16/06/2024

Fliss tells her story ❤️

“I can’t do this alone.”

“You don’t have to.”

The best thing I ever did in my mental health journey - get the psychological help I needed.

My June event, Real Resilience, is fast approaching.

I’m joined by not one, but two phenomenal psychologists that together will shed light on mental illness.

If you’re keen to join the conversation, tickets are available through my link in bio.

Let’s start talking about mental health. We are stronger together.

Fliss xx

16/06/2024

SO close...one more SPONSOR announcement 🥹❤️

Have you got your tickets yet? 🤩 Only two weeks to go!
Real Resilience

Hosted by ax events 👇

In this empowering event, we delve into the journey of resilience with Fliss as she shares her inspiring story of being a small business owner and living with Bipolar, ultimately overcoming mental health challenges. Alongside Fliss, we're honored to have two esteemed psychologists, Tanya Forster & Jill Hely to join us to provide invaluable insights:

⚡ Offering a unique perspective from Fliss' psychologist, delve into the professional viewpoint on Fliss' journey, highlighting key strategies for resilience and mental well-being.

⚡Explore ways you can support loved ones facing mental health issues. Gain practical tips and tools to create a supportive environment and foster resilience in your community.

Whether you're seeking personal or professional empowerment or ways to support others, this event promises to enlighten, inspire, and equip you with the knowledge to navigate mental health challenges with strength and compassion.

Grab your ticket today!
https://events.humanitix.com/real-resilience-a-community-talk-on-mental-health

13/06/2024

Beyond excited to photograph this upcoming event!

My collaboration partner, Felicity Haylock, is bearing all as she talks about her journey with mental illness.

She was hit hard with bipolar disorder before finding her way again.

If you haven’t secured tickets yet, you can message .creativemarketingco

Can’t wait to see you at

12/06/2024

A little different Wednesday WIN!

My beautiful long-time friend, old boss & inspirational Mumma.
..to my beautiful community of the new ax challenge. 🥹🥹

12/06/2024

Yes! It really is happening. I love seeing my clients light up when they talk about their event, when it is finally coming to life 🔥♥️

It’s really happening 😮

I’m sharing my bipolar story. A story of extreme highs and devastating lows. A story of survival.

I was talking to a friend today who said “it’s funny, you know. People want to help but they just don’t know how.”

It takes a village to support someone with a mental illness.

If you’d like to know how to help someone suffering, come along to and join the conversation.

I’m accompanied by two incredible psychologists and hosted by to bring you a community talk.

Won’t you come?

Tickets can be purchased through my link in bio or send a DM with any questions!

Fliss xx

09/06/2024

From the archives this picture 2018 (literally from my hard drive that I went searching for). He doesn't get in many pictures this guy!

🥹"...you consistently pull this off amazingly well. Your passion and professionalism for event organising shows through".

Forever grateful for the appreciation of something so close to my heart.

06/06/2024

“Bra, is that Kevin Parker”..

I sent this to my mates, having no idea at the time who he was, but knowing he was a pretty big deal.

8 years ago, when I was attending events with Tame Impala’s Kevin Parker.

At the time I was interning for a small events biz in Newtown, and my boss’ invited me to the 2016 APRA Awards in Sydney. To be honest, I didn’t even listen to Tame Impala back then, but I knew the event was a pretty big deal & Tame Impala winning a couple of awards, one being best song writer. The afterparty in Newtown was pretty insane! I was basically told to go and introduce myself to Kevin, step out of my comfort zone and start networking. It was super intimidating to be honest, the conversation didn’t go very far and hardly managed to get a decent photo, but this was the very start to the glamourous side of events.

30/05/2024

Thank you Dubbo Business Chamber for sharing and partnering with us! ♥️🥹

Have you got your tickets yet? 🤩
Real Resilience

Hosted by ax events 👇

In this empowering event, we delve into the journey of resilience with Fliss as she shares her inspiring story of being a small business owner and living with Bipolar, ultimately overcoming mental health challenges. Alongside Fliss, we're honored to have two esteemed psychologists, Tanya Forster & Jill Hely to join us to provide invaluable insights:

⚡ Offering a unique perspective from Fliss' psychologist, delve into the professional viewpoint on Fliss' journey, highlighting key strategies for resilience and mental well-being.

⚡Explore ways you can support loved ones facing mental health issues. Gain practical tips and tools to create a supportive environment and foster resilience in your community.

Whether you're seeking personal or professional empowerment or ways to support others, this event promises to enlighten, inspire, and equip you with the knowledge to navigate mental health challenges with strength and compassion.

Grab your ticket today!
https://events.humanitix.com/real-resilience-a-community-talk-on-mental-health

27/05/2024

😏 maybe bias, but maybe dont take my word for it…

DM me EVENT if you have an event you need help getting off the ground, because let’s be real that’s the hardest part - getting started!

22/05/2024

📣 Attention Business Coaches & Owners,

What Brittany are you when you are planning your business events?!

Tell me below YOUR number 👇🏼

Did you know ax events works with coaches & business owners to assist in planning their retreats and workshops! DM me your Britney number first AND for my special 2025 deal that hasn’t even been released! 😮