Maple & Wren Floral Art Academy

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Maple & Wren Floral Art Academy

The Maple and Wren Floral Art Academy is not your average flower school. From budding florists to floral hobby makers our classes cater for absolute beginners.
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Experience a nurturing learning environment and design luxury arrangements, every time! We follow 3 key principles in floral design - EFFICIENCY, EFFECTIVENESS and ELEGANCE.

27/11/2024

27 November 2019.
On this day 5 years ago I did my last day as a corporate employee.

I was 25 weeks pregnant with my first baby (Miss Maeve) and I finished up, taking what was left of my long service leave from 14 years in state government and then would be taking a short mat leave and then it would be all business and baby 🥰

We didn’t know Covid was about to hit, we didn’t know what trials the event industry would go through, we didn’t know how much our lives would change with a baby, we didn’t know what being full time in the business would look like. But we did know it was the right time to go all in. Because I had planned for it, put money aside and done the math on what we needed as a family financially.

Within the next 12 months, despite Covid - my business grew in such a beautiful way, out of my home and into a workspace. I took it more seriously than I ever had before knowing it was now my sole income, knowing what kind of success I wanted it to be.

Looking back on the past 5 years - I’m so proud of where the business is and where I am at in this beautiful phase of life. Some of it was planned, and some of it has been the opportunities that have opened up before me as I’ve opened up to let them in. And that’s the beauty of small business ownership- one of the biggest personal development journeys you’ll ever go on (second only to parenting).

If you’re currently balancing along the tightrope of full time or part time work and running a business, babe, I’ve been there, I see you and I know what that’s like. And if you’re putting on your goal list to move into your business full time next year - my love I would adore to support you in bringing that goal to fruition.

1:1 Flourish mentoring with me is your opportunity to gain weekly support in your business to build it to where you need it to be to move to the next level.
Shoot me a DM to find out more and get started towards your dream business.

💋

28/09/2024

This morning my 2 year old son said ‘mummy we going wholesaler today?’

I have been feeling guilty that I’ve been working alot lately even on my ‘days off’ the days I ‘should’ be spending with Remi and I’m ‘dragging’ him around to the wholesaler and to the studio to get things sorted early for that week’s jobs.

But when I told him this morning that we weren’t going today, he said ‘aw, ok’ and was disappointed for a second. And I realised in that moment that he actually loves going to the wholesaler with me, that it’s something he looks forward to doing with me. Every time we go he gets excited to ‘help’ with something and he wants to hide behind all the flower bins and buckets and run through the cool room with the thrill of being cold and saying hello to all of the lovely staff who think he’s adorable.
And I realised I had been wrapping that joy, those special moments in guilt and negativity- when we actually both really enjoy doing this activity just the 2 of us.
I also realised how lucky he is to witness this phase of the business and be a part of it and how lucky I am to be able to build my dream around and alongside my children. And now that guilt is gone and I know I can replace it with excitement instead. The way we look at our ‘balance’ is all about perspective. Where does yours need shifting this week? 💋💋

01/09/2024

2024/2025 COURSE GUIDE IS HERE

Over the next 9 months we’re so thrilled to be able to offer 3 incredible floral training courses.

Hanging Installations Series - a 3 night course exploring mechanics, logistics and floral design for hanging installations - October 2024

Wedding Flowers 101 - our signature 4 part course stepping you through luxury floral design from the start to the finish of a wedding - Feb-April 2025

Wedding Flowers Retreat - an intensive version of our Wedding Flowers 101 course with a few beautiful additions, delivered in an immersive real work training environment. All accomodation and meals included over 3 full days - June 2025

Mark the dates in your calendar and enrol now taking advantage of one of the payment plan options available so you can secure your place and pay it off as you go!

Hit the link in our bio to enrol or DM me for more information.

Cannot wait to see you at one of our courses soon!

El + The Maple & Wren Floral Art Academy Team 🌹

05/08/2024

It won’t happen overnight - but it absolutely can happen - if you plan it to!

Want some help moving your average client spend further up the line?

Join us in The Bloom-Print Membership! I can help you get clear on your goals, who you’re targeting, how to market your business effectively, guide you with a plan of action and keep you accountable as you go!

Join before 20 August and save $200!

Hit the link in our bio to sign up now 🙌🏼 or comment ‘Bloom-Print’ and I’ll send you the details

Can’t wait to help you build your dreams!

El x

28/07/2024

The Bloom-Print Membership exists to build the business of your creative desires into something that rewards your soul AND your bank account!

Combining BUSINESS SUPPORT with MINDSET SUPPORT and a treasure trove of tried and tested TOOLS, TEMPLATES, video RESOURCES and LESSONS.

We’re giving you the Bloom-Print to success and we cannot wait to watch you flourish.

Sign up today to be a part of this flourishing community!

Hit the link in our bio or comment ‘Give me the Bloom-Print’ and I’ll send you the details!

23/07/2024

Let’s take a bit of a dive into my first year of my floristry business 2016-2017:

Photo 1: Finishing my bouquet on the morning of my wedding
Photo 2: 20 July 2016 - the crown that changed the game on my 30th birthday (and my beautiful friend)
Photo 3: My first wedding photo shoot
Photo 4: My first flower crown workshop
Photo 5: My first wedding order
Photo 6: Working from my dining room table in my 10mx 6m apartment
Photo 7: Standing in my Flower Bar at the Kyilla Farmer’s Market
Photo 8: My own wedding day
Photo 9: My first studio space in a warehouse with another 2 wedding suppliers
Photo 10: On site at a photoshoot for Melbourne Cup

A bit of a timeline:
Sept 2016 I did my first photoshoot - flower crowns for melbourne cup and styled a couple of small events and after that, I had flower crown orders or floral orders just about every week.

I did a small business development corporation course to get clear on some business knowledge.

In Mar 2017 - I did my first wedding photoshoot which gave me some social proof to promote. I also ran my first ever workshop teaching flower crown making.

In April 20217 I did my first two weddings (small orders bouquets and buttonholes) I think at this point I was also on a couple of wedding directories which generated a small bit of business.

In June 2017 I did my first expo.

In September I opened a Flower Bar at Kyilla Farmers Markets.

I styled and planned several corporate events, was part of about 5 photoshoots, did another floral short course, Melbourne cup orders, a whole lot of flower crowns, practiced, made flowers for every occasion, did my first 5 weddings (including my own), and including my first full wedding order.

It’s fair to say that I was everywhere in 2017. I went hard. All while having a full time job. But it paid off and in 2018 - the wedding work really kicked into gear.

In hindsight I didn’t realise how much I was doing - but I was so focussed and energy goes where focus flows!

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20/07/2024

This is 38.

This is also 8 years of floristry!

Ok, the cat’s out of the bag - it’s both of our birthdays!

You see, I always count the beginning of Maple & Wren as a floristry business from my 30th birthday.

On my 30th birthday I made myself a colourful crown to wear with my little black dress and silver heels to an intimate gathering of friends at Flour Factory. Don’t scoff, flower crowns were really having a moment at the time and everyone I met that night and all my FB and Instagram friends were all over it!

That week I got 2 orders for crowns and then the next week and the next, and the more I made the more orders I got and all of a sudden - what started as an events business became a floristry business, all from that moment. All from 1 crown on 1 birthday.

I’d only discovered my love of floristry about a year before and here I was flying my floral flag and diving in with both gloved hands!

If you’d 30 year old El that 8 years from now, she would have quit her corporate job, got married, had 2 children and have swapped the colourful heels and pencil skirt for trainers and leggings on the daily - she would NOT have believed you 🤦🏼‍♀️ But she might have believed that somehow, someway she’d be the CEO of her own company, and she’d be teaching others to do the same.

I’m so grateful for all of the iterations of myself I’ve had to go through to get to this one, 38 and thriving. 38 and loving the business and life I’ve created because of it. 38 and feeling like I’m on the precipice of a new era of me, a new era in what I can do, and a new era of confidence. And I’m definitely here for that!

So this is 38 - I think it’s going to be pretty great!

Photo by

29/06/2024

When you focus on you and your business goals - that’s when the growth comes.

16/06/2024

Being open to new ways of doing things is a key to success in both business and in floral design.
You don’t have to do things just because everyone else is. Discover YOUR way of doing it. What feels good for you, your goals and your values.

28/05/2024

BEGINNERS BOUQUET MASTERCLASS
Sun 2 June 2024
10am - 1pm

This is your last chance to sign up for Beginners Bouquet Masterclass THIS SUNDAY!

I know, I can’t believe it’s June this weekend either! So if you’ve been sitting, waiting, wishing you could learn how to make a stunning wedding bouquet - this is your moment!

In our Masterclasses you receive full guidance in your creative process, stunning premium product to work with (only the products we would actually use ourselves for a wedding), replica table recipes you can use again and again, and all our tried and tested # tips and tricks for storage, packaging, transportation and longevity.

We’ll put on a gorgeous selection of snacks, you’ll network with other like minded floral folk - I mean there really is no better way to spend a Sunday.

Enrolments close 5pm Wednesday 28 May!

Hit the link in our bio to sign up today!

Photos by

23/05/2024

There were a lot of things in this industry that I learnt the hard way… by making the mistakes for myself.
And a huge part of my mission through the Academy is to help YOU not make those same mistakes and set up a profitable and sustainable business from the start!

If you’re craving a bit of direction, stability and focus for your business - join The Bloom-Print Membership Beta Round starting on 1 June!

There are only 2 PLACES LEFT in our BETA round running from 1 June - 1 Sept and right now it’s an absolute STEAL at just $12.50 per week ($150 for the first 3 months). From 1 Sept this will go to $25/week for a 12 month membership so NOW is the time to get involved!!!

DM me - ‘I want the Bloom-print’ or hit the link in our bio for all the details!

18/05/2024

Wedding Flowers Weekender Retreat
22-23 June 2024
Jarrahfall BushCamp

ARE YOU COMING?

Hit the link in our bio to enrol today.

We know investing in yourself and your skills never comes cheap - that’s why we’ve made a no brainer Payment plan available - enrol now and pay over 4 monthly instalments!

BUT WAIT THERE’S MORE!

All of our Wedding Flowers Retreat attendees will also receive a FREE 3 months in the Beta round of The Bloom-Print Membership starting on 1 June! That’s right! 3 months of business support from yours truly - completely free for our Retreat attendees!

Can’t wait to see you there!

14/05/2024

Join us at our studio for a day of fun and creativity with fellow flower lovers!

Our Beginners Bouquets Masterclass is the perfect opportunity for both beginners to learn a new skill and a refresher for florists on how to create a beautiful organic and unstructured style bouquet!

Head to our Academy website to sign up today! We cannot wait to see you there! 💌

01/05/2024

Last chance to join our highly requested Hanging Installations Masterclass this Sunday 5th May! ⭐️

Don’t miss this opportunity to gain the skills and knowledge to create a 2m double-sided hanging installation using only premium florals and preserves!

Held in our Bassendean studio, this is your chance to invest in yourself and elevate your skills!

Secure your spot now! Sign-ups close this Thursday at 5pm

Link in bio ⭐️

23/04/2024

Owning a business isn’t like a 9 to 5, Mon-Fri job. But contrary to what Instagram would have you believe - it also doesn’t have to be a 24-7 gig either!

Owning a business is about having choice. It’s about creating flexibility. It’s about creating something for yourself that provides value in the world.

There’s nothing wrong with having a 9 to 5 job - it offers a specific and predictable lifestyle you can semi-rely on. I had a 9 to 5 for a long time and I’m grateful for everything I learnt in those 14 years. But it’s not for me any more.

And if that’s what you wanted you’d go and do that. But I know the reason you’re here is because you’re chasing something more, because there’s a pull in your soul to do things differently. To be the fish swimming in the other direction through the swarm.

So show up for that. Remember why you’re here and what’s brought you here and speak from your gut when you say - ‘this is what I want and I’m going to create the life I dream of doing it’ - because that my love is absolutely possible once you stake your claim on it.

13/04/2024

To say that I am proud of this group from the Wedding Flowers 101 course would be a wild understatement. But it actually doesn’t matter whether I’m as proud as a clucky chook mum or not, what matters is that over the past 6 weeks they’ve built confidence and pride in themselves and for their own work. That’s the true magic and my biggest joy in watching a group truly bloom through our courses.

Congratulations on completing our 6 week Wedding Flowers 101 Course .s

If this has lit the flame of your own candle flickering bright - join us for The Wedding Flowers Weekender Retreat in June. Hit the link in our bio for more information and to enrol now.

Huge thanks to for the stunning arbour, chairs and tableware we used in this set up and to for the luxurious linens and napkins 👌🏼

So beautifully captured by our gorgeous friend ✨

29/02/2024

When I first started, what I wished though – was that there was a course I could do that would teach me how to do weddings – good weddings, wedding with flowers I liked, luxurious and interesting weddings – from start to finish. Wouldn’t that be a dream!
But I couldn’t find anything like that 9 years ago. All of the courses available seemed to be much broader and covered a lot of stuff I really wasn’t interested in or didn’t seem applicable to me as a wedding and event florist specifically.

And so I created a course of my own – specifically for that reason! For me 9 years ago deep in imposter syndrome – and for you right now feeling the same way and dreaming of what you can be!

Wedding Flowers 101 Course is starting next Wednesday night 6 March and this is the 3rd year running it and I can’t tell you how excited I am to be able to deliver this course again!

This course is run solely by me – you get me for 3 hours over 8 lessons – all the most efficient, effective and elegant techniques I’ve learnt over the past 9 years. All of my insider knowledge, all of the tips and tricks I’ve learnt along the way and full guidance through the creative process of a full wedding from start to finish.
Enrolments close this Sunday.

Want to Invest in yourself and kick imposter syndrome to the curb? Comment ‘I’M IN!’ below 👇🏼 and I’ll send you the enrolment link!

06/02/2024

ONE MONTH UNTIL WEDDING FLOWERS 101 IS BACK!

Our signature Wedding Flowers 101 course starts on Wed 6 March!
8 lessons over 6 weeks stepping you through the full floral creation process of a wedding from start to finish.
Personal flowers, Stand Out Ceremonies, Table Centrepieces & Head Tables.

All held in our Bassendean Studio using Premium floral product like we use every week at

If this is the year for you to level up your floral game - enrol today in Wedding Flowers 101. Hit the link in our bio to find out more!

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https://www.mapleandwren.com.au/floral-art-academy

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