30/11/2023
In my opinion, it's a very simple 3 step process that all whittles down to communication:Being very clear with communicating the following will ensure couples KNOW what they are signing up for so they are able to use a bit of their heads and a bit of their hearts to decide on their perfect venue.
1. Know the type of couples that you want to attract to your venue. Do you want DIY couples or luxe weddings or couples who want a massive party or ????
2. Know what these type of couples need in your package. Is this a wedding coordinator or items of furniture or staff or ??
3. Be upfront and very clear on your T&Cs.
Let's be honest - the price point of your venue's package is going to exclude a large chunk of couples because they can't / won't pay the amount you are asking or have preconceived ideas around that amount.
So if you feel that your venue is not attracting the type of couples you want, review your package price, ensure that the package matches this price point and show these couples that the day that they are dreaming of can be reality at your venue.
If you feel that your venue is not attracting the couples you want at your venue, reach out and let's chat. I have walked this path with multiple venues in the past and can help you too.