CHANGE IS ON THE HORIZON!
.
I had an incredible and inspiring meeting with Mikayla from @signs_macedonranges as she presented
some fresh, visionary concepts for Hidden Florist in 2025.
.
We’re thrilled about the new possibilities and the exciting changes coming our way—stay tuned, Sunbury & Macedon Ranges
🌸✨ This transformation is all about bringing even more joy and beauty to our community.
Here’s to an inspiring year ahead!
#ChangeIsComing #HiddenFlorist2025
#hiddenflorist #floristinsunbury #sunburyflorist #sunbury #communityflorist #floraldesign #freshideas #innovation #macedonrangessigns #teamwork #futureplanning #businessgrowth #flowershoptransformation #newconcepts #deliveringhappiness #excitingchanges #luxeflorist #premiumflorist #localbusiness #supportlocal #floralinspo #brandingrefresh #sunburycommunity #newbeginnings #floristjourney #flowersofsunbury #creativityunleashed #floristcollab #bigplans
✨️ Understanding what makes our customers feel seen, valued, and inspired—this is where the magic begins." ✨
At Hidden Florist, every arrangement, every product, and every detail is thoughtfully chosen with you in mind.
Today, Kitty and I took time out for an informal meeting on the back bench, deep in conversation about what truly makes an impact and how each product resonates on an emotional level.
We aren’t just discussing flowers—we’re diving into the psychology and sentiment behind what makes them so special.
We know our customers are unique, each with distinct tastes, occasions, and stories. It’s not just about having the “perfect” bouquet; it’s about finding the right bouquet that captures a feeling, a message, or a moment.
While we’re proud to offer something for everyone, we’re also selective about curating products that speak to specific needs and preferences, because sometimes, what’s meaningful for one might not be for another.
By exploring these nuances, we’re able to better design, source, and present arrangements that reflect more than just beauty—they reflect who you are.
Through listening, analyzing, and fine-tuning, we’re constantly evolving to bring you products that truly resonate.
Join us as we continue to refine our vision, always striving to go beyond flowers and create something truly unforgettable for each of you.
#hiddenflorist #floralpsychology #customerexperience #understandingcustomers #emotionalmarketing #marketresearch #productjourney #thoughtfuldesign #mindfulmarketing #creativefloristry #australianflorist #locallycrafted #sunburycommunity #personalconnection #meaningfulmoments #forourcustomers #lovewhatyoudo #floralphilosophy #sunburyflorist #creatingconnections #flowerswithmeaning #artisanflorist #floralbrand #handpicked #floralstories
Sunday strategy mode ON! 📝
This week's lineup includes a whirlwind of tasks:
crafting fresh content,
wrapping up sponsorship budgets,
prepping for Black Friday sales,
organizing the kids’ schedule for a short school week, loading a whopping 78 new products to the website,
and gearing up for late-night shopping events!
It’s a busy one, but we're ready to dive in.
Here’s to a productive week ahead! 🌸
#SundayPlanning #BusyWeekAhead #FloristLife #ContentCreation #SponsorshipPlanning #BlackFridayPrep #HolidaySales #LateNightShopping #WebsiteUpdates #NewArrivals #SmallBusinessGoals #TeamworkMakesTheDreamWork #HiddenFlorist #FloristInSunbury #SunburyFlorist #SameDayFlowerDelivery #DeliveringHappiness #FlowerShop #MacedonFlorist #WoodendFlorist #GisborneFlorist #RiddellsCreekFlorist #RomseyFlorist #LancefieldFlorist #ShopLocal #SupportSmallBusiness #FreshBlooms #FloristLife #SunburyCommunity #HereWeGo
👩👦Pure joy in bloom—the Lotte bouquet, inspired by a childhood love for flowers 💐 ❤️
🌸 Watch as I bring the beauty of the Lotte bouquet to life in hyper-speed!
This bouquet is extra special, named after my eldest daughter who, at just 9 years old, fell in love with the charming combination of Gerberas and Disbud Mums.
Now one of our best-loved arrangements, the Lotte has become a favorite both in-store and online, adored by those who cherish its vibrant, cheerful look.
This bouquet can be customized in size, with options ranging from a delicate mix of 3 Gerberas and 3 Disbud Mums to a lush arrangement with up to 9 of each, complemented by lush, fresh foliage.
The Lotte bouquet is a celebration of locally grown Gerberas and stunning imported Disbud Mums, showcasing the perfect blend of local and international beauty.
Whether you’re surprising a loved one or treating yourself, the Lotte is a heartfelt gift sure to spread joy. 🌼💕
Pop instore, give us a call, or visit our website to order your own Lotte bouquet!
📍 Shop 2, 106 - 110 Gap Road, Sunbury, Victoria, Australia
☎️ +61409280087
🕘 Mon - Fri 9am - 5pm
🕘 Saturday 9am - 3pm
🕙 Sunday 10am - 1pm
💻 www.hiddenflorist.com.au
#lottebouquet #gerberas #disbudmums #hiddenflorist #sunburyflorist #floristinsunbury #flowerdelivery #flowershop #aussieflorist #supportlocalbusiness #localgrownflowers #flowerlovers #vibrantbouquet #freshblooms #luxeflorist #deliveringhappiness #sunshinebouquet #handcraftedarrangements #floraldelights #uniquearrangements #freshflowerdelivery #lovelocal #flowersofsunbury #shoplocalvic #sunburybusiness #hiddenfloristaustralia #bespokeflorals #flowerinspo #giftbouquet
Big things are happening at Hidden Florist! ✨
The warm, welcoming energy you know and love is getting a glow-up!
As we shift things around and make room, we’re preparing to bring even more Hidden Florist vibes your way.
Get ready to fall in love all over again – something beautiful is blooming, and we can’t wait to share it with you! 🌸💫
Pop instore, Call us or visit our website
📍 Shop 2, 106 - 110 Gap Road, Sunbury, Victoria, Australia
☎️+61409280087
🕘 Mon - Fri 9am - 5pm
🕘 Saturday 9am - 3pm
🕙 Sunday 10am - 1pm
💻 www.hiddenflorist.com.au
#hiddenflorist #floristinsunbury #sunburyflorist #sunbury #samedayflowerdelivery #deliveringhappiness #macedonflorist #woodendflorist #gisborneflorist #riddellscreekflorist #romseyflorist #lancefieldflorist #uniquearrangements #luxeflorist #flowerssunbury #flowershopsunbury #flowersofsunbury #freshflowers #sunburyvibes #bloomingbigthings #floristsofinstagram #floraldesign #flowerpower #creativerearrangements #freshvibes #localflorist #shoplocal #floraltransformation #newbeginnings #floralcommunity #buildinganewvibe #supportlocalflorist #flowerdeliverysunbury
📦 WHAT'S IN THE BOXES 📦
🛩 WHAT IS BEING LOADED INTO THE PLANE 🛩
.
As I waited for my flight, there was a buzz of curiosity around the boxes being loaded onto our plane—everyone wondering what could be so special.
Little did they know, it was fresh flowers making their journey from Perth to Melbourne, bringing bursts of natural beauty across the skies!
At Hidden Florist, we’re passionate about sourcing the freshest blooms.
While we love supporting our amazing local suppliers around Victoria, some special varieties come from across Australia and even a few select blooms from around the world.
Each climate adds a unique touch to these flowers, and we’re proud to bring that beauty to you! Though we’re not fully “grown not flown,” we do our best to keep it Aussie-grown as much as possible.
Come see these stunning blooms in person or order from us to have a fresh arrangement delivered right to your door!
📍 Find us at: Shop 2, 106 - 110 Gap Road, Sunbury, VIC, 3429
💻 www.hiddenflorist.com.au
☎️ Order over the phone: 0409 280 087
Hashtags:
#hiddenflorist #freshflowers #floristinsunbury #australianflowers #flowerimport #localblooms #victorianflorist #sunburyflorist #sustainableflowers #samedayflowerdelivery #flowersmelbourne #melbourneflorist #floraljourney #qualityblooms #floristlife #perthflowers #floralinspiration #flowersofinstagram #luxeflorist #uniqueflorals #floralpassion #sunburycommunity #bloomsoftheworld #artisanflorist #flowerstagram #sunburybusiness #sunburyshopping #giftflowers #australianflorist #flowerlovers
Ever wonder what goes on behind the blooms?
My 11-year-old daughter Bella is no stranger to the behind-the-scenes hustle of floristry—she’s been part of it since she could walk!
With a few days off school, Bella joined me bright and early to help with some of the essential (and sometimes less glamorous) tasks.
Starting with a 4am flower market run, she learned even more about choosing quality blooms over those past their prime.
Then it was on to the not so glamours side of work—loading the van with organics, emptying bins, sorting soft plastics for recycling, and washing every bucket and vase so they’d be fresh for new flowers.
From making tea and coffee for the team to sweeping the shop and conditioning flowers, Bella stepped in like a pro.
She even took over our social media for a bit and greeted customers, all while learning more about our blooms, like which flowers can’t be mixed together—a true insider’s lesson!
Bella has been my sidekick from the day she walk, tagging along even back when I ran my wedding flower business, she was dancing on reception floors while I set up wedding florals. Since we opened Hidden Florist Bella was just 3, she’s been coming to market runs, helping with clean-ups, learning how to print orders, and getting to know the unique quirks of each flower.
Floristry isn’t always glamorous, but it’s rewarding. From the early mornings and hard work to the small tasks that make a big impact, I’m grateful to share these moments with my girls for genuine experience.
#floristlife #hiddenflorist #sunburyflorist #floristinsunbury #samedayflowerdelivery #deliveringhappiness #luxeflorist #freshflowers #smallbusinesslife #raisinggirls #mumlife #futureflorist #behindtheblooms #marketmornings #familybusiness #floraleducation #floristry101 #floralinspo #teamwork #hardworkpaysoff #lovemyjob #communityfirst #flowershop #shopsmall #shoplocal #workwithpassion #teachthemyoung #florallove #creativelife #uniquearrangements
Why Your Lilies Don’t Last?
Here's What Most Florists Won't Tell You…"
⬇️
At Hidden Florist, we’re all about freshness—and that means only offering lilies that are ready to bloom in your home, not in our shop.
Here’s why you’ll never see an open Oriental lily in our premium florals and why it makes all the difference for you.
When you buy a closed lily, you’re getting market-fresh flowers—straight from the grower, brimming with potential. 👀There’s nothing quite like watching those buds open one by one, each bloom revealing its beauty slowly, filling your space with that signature fragrance.
🌸 Plus, they’ll last so much longer! Closed lilies are just starting their journey, meaning you get to enjoy every single day of it.
So why don’t we sell open lilies? Here’s the scoop:
👵Older Stock: Open lilies can be up to 10 days old already! This often means they’re at the very end of their blooming cycle.
🌬Fragility: Open petals are super delicate, ready to bruise or even fall with just a light breeze.
🫵You deserve blooms that can handle being part of your day-to-day life without wilting at the first sign of air conditioning.
By selling lilies at their freshest, we’re ensuring that you get the most out of your flowers—more days of beauty, more of that dreamy scent, and way more value. 💐
The next time you’re picking out lilies, ask yourself,
“Am I getting closed blooms?” Because true freshness means enjoying every stage of a flower’s life, not just what’s left of it.
#hiddenflorist #whywechooseclosedlilies #floristinsunbury #lilyfreshness #sunburyflorist #thisisfresh #bloomswithastory #flowereducation #floraltips #notjustflowers #morethanpretty #marketfresh #longevitymatters #bloomingtips #flowercare101 #fresherforlonger #flowerswithlove #saynotooldstock #watchthembloom #floraldesigns #flowerquality #lastingbeauty #fragileflowers #freshnessfirst #petalperfection #floralhacks #flowerinsights #shoplocalf
Unforgettable scents with the fragrance everyone remembers
Ecoya has held a special place in my heart for over 13 years. I still remember unwrapping my very first Ecoya candle—it was a gift from a friend, a warm wish for success when I’d just started a new job. That soft glow, the beautiful fragrance—it’s a memory I carry with me to this day. Since then, Ecoya has been my go-to for gifts that mean a little more.
One of my favorite memories is the Mother’s Day I gave Mum an Ecoya Madison candle in French Pear. That was 11 years ago, and though she’s kept it just as it was—lid on, perfectly unlit—it still fills the room with that same warm, fresh scent every time she opens it. It’s like the fragrance has a life of its own, standing the test of time in a way only Ecoya can.
This love for Ecoya has become a big part of Hidden Florist, too. Just recently, I gifted each of our team members a candle. Some of them had never experienced Ecoya at home before, and they couldn’t believe how well it burned. The scent filled their spaces with such a strong, lasting fragrance that they kept saying, “I never knew a candle could do this!”
And now, I’m thrilled to share our latest additions with you all—the new Kitchen Range with bench sprays and candles, the Laundry Range with dryer balls, ceramic stones, and linen sprays, plus the stunning Holiday Collection in those elegant goldie tins. These scents bring that timeless Ecoya magic into your everyday moments, just as they have in mine.
Pop into the store to experience these incredible scents firsthand—there’s nothing quite like breathing in that fresh Ecoya fragrance in person. Or, if you already know and love Ecoya, you can soon explore our full range online as we finish adding all 40+ products!
📍 Shop 2, 106-110 Gap Road, Sunbury, Victoria, Australia
☎️ +61409280087
🕘 Mon-Fri 9am-5pm
🕘 Sat 9am-3pm
🕙 Sun 10am-1pm
💻 www.hiddenflorist.com.au
#hiddenflorist #ECOYA #ecoyasunbur
🌟 Staff Pick of the Week 🌟
This week, our senior florist Nicole has picked her absolute favourite product in-store: Frankie Gusti Candles! Her top choice? The AUSTRALIANA Series | Banksia + Bergamot Candle.
🌿 Fragrance: A fresh and floral blend of bergamot and lemon peel, mixed with banksia, cassia bark, and cedarwood – taking you on a fragrant summer drive through the Flinders Ranges in South Australia. 🌞
Inspired by Australia’s native flora, the AUSTRALIANA Series beautifully captures the essence of our stunning country. The artwork on each candle is created by Leah Bartholomew, making it a true fusion of art and fragrance.
🕯️ 50hr burn time 🕯️ 100% pure soy wax 🕯️ Cruelty-free + vegan 🕯️ Hand-poured in the Yarra Valley, Melbourne
These candles are more than just a scent – they’re an experience! 🌿 Have you popped by Hidden Florist lately? We’ve got so much more in-store:
🌻 Gorgeous Flower Bar to pick your own blooms
💐 Stunning bouquets & vase arrangements
🕯️ Sweet-scented candles like Nicole’s pick
🧴 Australian-made hand creams, body lotions & soaps
🎁 Pre-made or custom hampers
🪴 A mini jungle of indoor plants
🍾 Champagne & chocolates
Want something delivered? 🚗 We've got you covered with same-day, next-day, or pre-planned orders to over 60 suburbs!
📍 Shop 2, 106-110 Gap Road, Sunbury
☎️ +61409280087
💻 www.hiddenflorist.com.au
Come visit us or shop online and see what Hidden Florist has to offer! 🌸
#hiddenflorist #SunburyFlorist #LancefieldFlorist #RomseyFlorist #MacedonFlorist #RiddellsCreekFlorist #WoodendFlorist #GisborneFlorist #KynetonFlorist #DiggersRestFlorist #FloristSunbury #SoyWaxCandles #FrankieGusti #AustralianaCandles #HandpouredCandles #FloralArrangements #SupportLocal #independentartist #artist #yarravalley #yarravalleycandles #Australiana #banksia #bergamot
IF THESE WINGS COULD FLY
🕊
With Wings by Birdy setting the tone, the tribute we created felt like a quiet reflection on love and memory.
As sunlight crept in, illuminating each petal, it made me think of the moments we hold onto—much like the song’s lyrics: 🎶"We watch the day go by, stories of all we did, it made me think of you." 🎶
Though I didn’t know the family, the emotions stirred up memories of my own losses.
Just as Birdy sings about being lost and found in a moment, creating this wreath reminded me that while grief never truly fades, love and memories always soar back, like wings, bringing comfort and connection.
At Hidden Florist, we aim to ease that burden. Whether through an in-home consultation, a visit to our store, or a call or email, we are here to support you every step of the way.
In moments like these, every detail matters. This tribute was crafted not just with flowers but with love and respect for a life lived.
Thank you for trusting us during such a tender time.
📍 Shop 2, 106 - 110 Gap Road, Sunbury, Victoria
☎️0409 280 087
🕘 Mon - Fri 9am - 5pm
🕘 Saturday 9am - 3pm
🕙 Sunday 10am - 1pm
💻 www.hiddenflorist.com.au
.
.
#HiddenFlorist #sunburysflorist #floristinsunbury #sunburyflorist #flowershopsunbury #sunburyflowers
#bespokefuneralflowers
#funeralflowers #funeralflowerssunbury #funeralflowersmacedonranges #funeralflowersmelbourne #funeralflorist
#funeralfloristsunbury #funeralsunbury #sunburyfuneral
#funeralfloristmacedonranges #funeralfloristmelbourne
#casketflowers #casketflowerssunbury #casketflowersmacedonranges #coffinflowers #coffinflowerssunbury #coffinflowersmelbourne #funeraltributes #tributeflowersmelbourne #inlovingmemory #sympathyflowers
#sympathyflowerssunbury #sympathyflowersmelbourne
LEARNING, REFLECTING & GROWING
taking this time in Western Australia to bring even more beauty and happiness back to Hidden florist.
Here in WA, taking a morning moment before class to have a quiet moment to reflect and grow for the future of Hidden Florist.
I’m working on new skills and strategies that will enhance everything we do back home.
Personal growth is part of our journey as much as delivering happiness is to our customers — it’s what fuels us to create beauty in every bouquet.
The work may seem solitary here, but it’s all connected to the amazing things we bring back to Sunbury, where our incredible team is holding down the fort."
Life and business are about continual learning, embracing new challenges, and doing the deep work necessary to level up.
Thank you for being part of this journey, and stay tuned for all the exciting changes to come!
#HiddenFlorist #SunburyFlorist #FloristOnTheGo #DeliveringHappiness #PersonalGrowth #BusinessJourney #LearningToGrow #FloristryLife #SunburyCommunity #FlowersOfSunbury
#FloristInSunbury
#samedayFlowerDelivery
#FlowersOfSunbury
#TeamHiddenFlorist
#BestTeamEver
#HoldingDownTheFort
#ServingWithASmile
#FloristOnTheGo
#BossLadyLife
#MobileOffice
#WorkAnywhere
#BusinessOnTheMove
#PlanningForSuccess
#SmallBusinessOwner
#EntrepreneurLife
#BizBabe