04/01/2025
Why did I start sake?
Recently from our guests always ask me, 'what's my story ? why sake?' because they see me here, surrounded by all these amazing bottles, and naturally, they assume I'm Japanese. Makes sense, right?
My family's been deeply involved in the Japanese business world for 45 years. I practically grew up in the store. Learned the art of customer interaction, the meticulous selection of products, and the power of genuine connection from a young age.
For 20 years, my family has been immersed in the world of Japanese products, but sake wasn't there initial focus it was mainly to supply for Japanese local so knowing about sake was not necessary . Then, in 2012, a shadow fell over our family business, then known as Lion Oriental Foods . It was struggling, barely visible in the bustling Perth market. A sense of duty, laid upon me , I knew I had to do something.
So, I embarked on a whirlwind of research and analysis. Studied the demographics, the local market, the very soul of our store. Strategies to drive foot traffic? A distant memory. Then, I saw them – 1.8L magnum sake bottles. A bold statement, a challenge. Who in Perth, I wondered, could truly appreciate and embrace these magnificent vessels? The answer was clear: no one.
And so, my journey began. I delved deep into the world of sake, researching, studying, and experimenting. Conversations with suppliers, Japanese friends, and esteemed sake breweries became my lifeline. I sought to understand the nuances of each brew, to unlock their hidden depths, and to share this knowledge with the world.
My goal was not merely to sell sake; it was to ignite a passion, to challenge perceptions, and to open the eyes of Perth to the true essence of this exquisite beverage. To guide customers towards the perfect sake for their palate, to create unforgettable experiences, and to breathe new life into a family legacy.
Today, thanks to the unwavering support of the Perth community, my family's business continues to thrive. It is a testament to the power of passion, perseverance, and a deep-seated commitment to preserving a legacy. "Thank you PERTH for keeping us ALIVE!