Cherry Soda Creative

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Cherry Soda Creative

We’re a creative marketing agency that breaks down barriers, solves problems and presents solution
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19/02/2024

🔥 Ever wondered what it feels like to wield the power of a rock-solid marketing strategy? Here's a sneak peek into the realm of success!

🚀 you know exactly how to talk to your audience - concise and consistent messaging and content

🚀 you have a clear marketing plan of exactly how to promote your business, who to promote it to, where you want to show up and when all your efforts go out to the world

🚀 you set your marketing objectives, goals and KPI's to benchmark your success

🚀 you are a lead generator machine across multiple channels

🚀 your email list transforms into a treasure trove of engaged leads, ripe for nurturing and conversion.

🚀 your customer journeys are seamless and aligned to your plan

🚀 your website and sales funnels are automated, optimised and setup for success to nurture your new besties (aka future clients/customers)

🚀 you know your audience and their behaviours inside and out! You effortlessly pinpoint the exact playgrounds where your dream clients frolic and how to speak to them

🚀 you confidently use other social media platforms and marketing channels

🚀 you create on brand content that speaks directly to your dream customer

🚀 you create drool-worthy content

🚀 You are an authority building demand-generation content dream machine

🚀 marketing is stress-free and easy with a method that ALWAYS outlasts a trend

🚀 you actually have time to truly focus on what matter - scaling your business to new heights

🚀 Marketing isn't a headache—it's a well-oiled machine that fuels your business growth, day in and day out.

🚀 YOU MARKET YOUR BRAND WITH PURPOSE

So, where do you start to develop a marketing strategy? I can help 🙋‍♀️

Ready to get that marketing support you need from your very own freelance marketing sidekick ? Hit the link in my bio 👉🏼

08/06/2022

Your Wednesday business realty check coming in hot!..

This is your little nudge to stay in your own business lane!

It's way to easy to be distracted by all the outside noise of what competitors are doing, all the new shiny business gadgets and platforms, unsolicited business advice - blah blah bah. The list goes on.

Ignore all this noise!

Repeat after me! No one else does it like you do ❤️

Ain't nobody got time for self-doubt, business overwhelm or imposter-syndrome!

Your brand is going to be constantly evolving, growing, retreating, integrating, transforming, 1 step forward, 2 steps back, and levelling up - Oh Yeah!.....It doesn't all happen at once! I can tell you it can feel uncomfortable for anyone. No matter how long you have been in your business lane!

As the wise words spoken from - "Comfort and growth to not coexist"

Hello roller-coaster entrepreneur life 🤯

Love Jess xx
- Your Marketing BFF

12/07/2021

Oh hey there! I’m Jess Bastie, Founder and Head Marketing and Communications Strategist at Cherry Soda Creative. I’m a bona fide curious marketing nerd.

I'm a marketing freelancer based on the beautiful Gold Coast and I work with brands, big, small and start-ups all over Australia developing and managing their marketing strategy, communications, digital, content and advertising.

When you engage Cherry Soda Creative you get me as your marketing sidekick 🤩

I write killer copy, tell authentic brand stories, develop campaigns, design graphics, manage social media, build websites, SEO/SEM, create funnels and lead-gen strategies, digital automations, creative marketing and comms strategy, content creation, manage paid advertising, deliver killer events but most importantly get inside the mind of the customer to understand what they want.

Need marketing support for your brand? I'd love to have a chat!

If you could outsource your marketing, whats would you outsource?

12/07/2021

Marketing that doesn’t feel like marketing is SO insanely impactful for your brand. Don’t make your marketing pushy, sleazy, invasive, and annoying. So cringe-worthy!

Consumers receive thousands of marketing messages every day, so standing out from the crowd is essential.

Here are our top go-to’s that we live by every day to make our client’s marketing not feel like marketing:

1. Connect with killer immersive story-telling. Take them on your brand’s journey. This is where the deepest connections are made.

2. Write content that offers value. What problem does your service or product solve?

3. Understand your audiences interests, develop your content pillars and base your content ideas around their pain points

4. Humanise your brand messaging and be authentic

5. Don’t hard-sell

6. Engage with your community on every platform they hang out.

7. Create user-generated content - invisible marketing is contagious

8. Add value to every touchpoint in your customer’s journey

12/07/2021

What's your brands 'DNA'?

You’re brands DNA is what makes you so unique. It’s how you show-up everyday in a crowded market, how you stand out in the noise when everyone is fighting for attention, how you speak to your audience, how they ‘see’ and ‘hear’ you, and how you make them feel! It's your own distinct essense that makes you, you.

Your Brand Strategy is the absolute first thing you need to nail down for your business. And here’s the hot tip from the experts..This is the very first strategy we do for our clients. Without it we can guarantee you are going to look like an inconsistent puddle of gibberish hot mess.

You need one source of truth of who you are as a brand and believe us when we tell you it will make every piece of marketing you do from your website copy, your socials, campaigns, EDMs Advertising, communications and so on so bloody simple.

When you have your foundations set tightly in place with a brand strategy your world of marketing will be oh so easy!

If you need help developing yoir brand strategy and formulating your brand DNA then send us a message or head to our website to book a FREE 30-minute discovery session.

20/04/2021

#6 Global Marketing Trend for 2021...~Fusion~

What the heck does 'Fusion' even mean in the world of marketing?

Fusion is about reimagining what’s possible. With the pandemic transforming the way people connect, brands can leverage digital innovation to look beyond company walls and create authentic, human-centric solutions for the people they serve.

This trend recognises the power of innovative business partnerships.Think restaurant dining app OpenTable, which entered into new partnerships with a variety of supermarket chains and other essential businesses to turn a visit to grocery and other retail stores so people didn't have to worry about being in large crowds.

😀

20/04/2021

Wanting to take your marketing up a notch this year? Whether you need a dedicated genius marketing and comms strategist nerd to support your goals and give you an extra pair of hands for your small business / startup marketing or maybe just need help with certain elements like Social Media Management, Strategy, Funnels, Paid Ads or Digital Communications we are here to help.

We work as an integrated extension of your business, just like part of the team to help you level-up your growth and profit.

Get in touch now for a copy of our packages or to have a chat with our Marketing Strategist, Jess [email protected]

19/04/2021

Show yourself some of that today! Tell your audience why your brand is the bomb diggity!

19/04/2021

~Participation~ is coming in hot at #5 of 2021's Global marketing trends.

When it's done right, engagement can be a 2-way street! Creating space for your customers to participate can fuel your engagement strategy! Marketers have more opportunities than ever to invite their customers to participate in—and bring life to—their products and services.

Customer participation is changing the way many brands craft their engagement strategies. But participation these days is arguably more than writing an online product review or posting about a brand on social media. As digital innovation brings people and brands closer together, customer engagement is quickly becoming a two-way street where customers can also participate as brand ambassadors, influencers, collaborators, and innovators. And it turns out, people’s biggest motivation to participate in brands is helping others.

Here are just a handful of ideas to invite your customers to participate and grow your engagement:

1. Invite input into new product design.

2 Engage in community forums.

3. Ask your audience to create, tag you and share videos of them using your product.

4. Run a comp.

There are a million other ways to get your audience to participate. Get creative!

18/04/2021

You got this!

18/04/2021

The word ‘growth-hack’ is such a buzz-word in our marketing world. But it’s really a complex term to use as every-single brand has its own recipe. Growth-hacking is a mindset and takes a special kind of person that has an entrepreneurial mindset that can look below the surface, be continuously seeking out opportunities, making and leveraging new and old partnerships and adjacent markets, building communities and of course being creative, innovative and staying focused. 👊

Every element of marketing whether its social media, digital advertising, web copy, funnels, PR and media, events, traditional marketing and of course analysing data are all pieces of the puzzle that needs to be integrated and gelled together for things to be working harmoniously and create that perfect storm for 'growth hacking'.

When you have the perfect storm then go smash out that strategy with full force and enjoy the ride!

Three quick tips for growth hacking:

1. Never stop learning. Knowledge is power. Take every opportunity to up-skill and grow.

2. Networking and business development will be your most powerful tool. You never know who you'll meet or who they'll talk to. Talk to people about your brand. You're it's biggest advocate.

3. Be on top of marketing trends and forever keeping in tune with social media and digital platforms forever-changing algorithms.

Growth hacking is about being ahead of the game! Go get it done and just keep moving.

17/04/2021

~ 𝗕𝗿𝗮𝗻𝗱 𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 ~

You've heard it before but do you get it? When we talk about 'brand positioning', what it actually means is the conceptual space and place you take up in your customers' mind. It's how you want to be perceived in your market X how you are perceived in the eyes of your target audience.

Positioning is not something you do, but rather, is the result of your customer’s perception of what you do.

How your brand is positioned will happen with or without you! That's a pretty sobering statement isn't it.

So the best way to control your brand positioning is by using a forward-looking approach so you can positively influence your brand in the eyes of its target customers.

*Cue a positioning strategy! Here are 7 steps in the brand positioning strategy process to check your positioning in the marketing place.

1. Determine how your brand is currently positioning itself

2. Identify your direct competitors

3. Understand how each competitor is positioning their brand

4. Compare your positioning to your competitors to identify your uniqueness

5. Develop a distinct and value-based positioning idea

6. Craft a brand positioning statement

7. Test the efficacy of your brand positioning statement

To position your brand in your customer’s mind, you must start from within your business. Every element of your brand that touches the customer has to be the perfect expression of your position. Think employees, your communications, partnerships, brand ambassadors, influencers etc etc.

You can start by creating a customer journey map that lists all your brand’s touch points—every point of interaction with your customer. With a critical, yet intuitive eye ask 'how can I more fluidly communicate my brand’s desired position?' Does every touch point look, say, and feel like the brand I want my customers to perceive? This is your opportunity to refine, reposition and ensure every message throughout your touch points in the customer journey aligns with how you want to be perceived.

Developing a positioning strategy is one of the first things we do with a new client. It is Oh-So-Important to not fly blind.

17/04/2021

Need some insta grid layout inspo? Here's a few of our go-to layouts that will give your feed some good looking structure

15/04/2021

Ever wonder what the heck all those marketing acronyms are? Swipe 👉 to check out just some of the most common terms we use out of the gazzillion acronyms out there.

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Opening Hours

Monday	09:00 - 17:00
Tuesday	09:00 - 16:00
Wednesday	09:00 - 16:00
Thursday	09:00 - 16:00
Friday	10:00 - 16:00

Website

http://www.cherrysodacreative.com.au/

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