12/07/2023
This time we have presented the new "JACOBS SELECTION" both through BTL activation with tasting, and the Digital Integration with influencers. The appearance of the BTL activation was very attractive and there were much more people in the photo zone taking pictures, than we thought. Since it was a "back to school" time, more young people and students joined the action. Influencers' livestreams from the BTL activation space not only saturated the already created content by them, but also showed the scale of the action to their followers.