09/17/2025
Fourteen years ago, we launched our decor brand and had a passion to do weddings differently because we could not find what we were looking for in one vendor. Fast forward to two years into the business and while we partnered with a florist we were loosing contracts. I decided to start asking why!
Clients did not want to book a separate florist from their decorator! I decided I was going to start doing wedding personal flowers after which we were booking more clients.
I was a DIY florist but was always aiming for perfection and I wanted my flowers to look like the other designers so I decided to invest in a beginner’s floral course, I learnt how to care for blooms, the basics and basic flower design. A year later I drove to the US to learn advance floral and event design from Sarah Campbell Netflix’s Big flower Fight runner up. It was there I learnt technique, mechanics, we designed ceiling florals in a forest, did advance style bouquets, made some outdoor installations and so forth. After that I invested in learning with Preston Bailey, world designer and master at his craft. I learn so much more over the years and I continue to invest in learning because learning never stops.
Swipe ➡through to see some throwback images from Sarah Campbell Intrigue teaches.