Once Upon a Bride

15/08/2024

The back of this dress is just as gorgeous as the front 🥰

If you are shopping for the perfect wedding dress, we may have it at
Message us for details to book your bridal experience.

14/08/2024

Satin, pearls and buttons, what more could a bride want? 💕

If you are shopping for the perfect dress, we may have exactly what you are looking for at

Message us for more information about booking your bridal experience with us. We have over 23 years of knowledge and expertise in dressing Southern Alberta brides.

Being a small, locally owned, woman in business, I wanted you to know how much I appreciate your support of my little bridal shop in the heart of the city.

12/08/2024

You said “Yes” to your fiancée, now get ready to say “Yes” to your dress at

This is the perfect time as it takes anywhere from 6-12 months for your gown to arrive and alterations to be completed so if you are getting married next spring or summer you need to book to see us right away. And have you not seen all the new arrivals I’ve been posting lately, I can’t even keep up.

Message us for details to book and experience our customer service excellence that we have been known for over 23 years!

11/08/2024

✨ What an absolute showstopper this new arrival is! The fit is classy yet perfectly shows off your curves, and the best part? The sleeves are detachable, so you get two stunning looks in one! 😍

Book your appointment at and experience the very best in customer service. Don’t miss out on this beauty! 💫

09/08/2024

08/08/2024

Ok, can we just all take a minute here to appreciate the beauty in this new arrival 💕
It has precisely placed exposed boning on the bodice finished with a corset back giving it the ultimate feminine look. The ball gown tulle skirt is truly what fairy tales are made from finished off with the lace and pearl details.

What an absolute show stopper!

If you are getting married in the spring/summer 2025 and don’t have your dress yet, you are going to want to message us today to book your appointment at as it takes anywhere from 6-12 months for your dress to arrive.

Message me for all the details, we are here to help you make all your wedding dress dreams come true.

07/08/2024

✨ **Attention 2025 Grads!** ✨

The ultimate grad dress event is almost here! Our exclusive Grad Dress Trunk Show is happening from October 10-13, and you won’t want to miss it. Our designers are sending their 2025 collections on loan just for this weekend, giving you the chance to try on and order your dream dress!

👗 **This is the ONLY time you can special order your grad dress.** Be the first in your school to claim your unique style and stand out on your big day.

⏰ **Spaces are limited and this event sells out every year.** Book your appointment now to avoid disappointment!

💬 Message us to secure your spot and get ready to shine!

07/08/2024

🕊️ **Attention 2025 Brides!** 🕊️

Summer 2025 weddings are just around the corner, and NOW is the perfect time to say “yes” to your dream dress! We’re thrilled to announce that our Fall 2024 collection has just arrived, featuring the latest in bridal fashion.

⏰ **Don’t wait!** Secure your appointment today and be among the first to see and try on these stunning new arrivals. Dresses are flying off the racks, so book now to avoid disappointment!

💬 Message us to schedule your appointment and make your wedding day truly unforgettable.

06/08/2024

Looking for a stunning wedding dress at an affordable price, look no further!

Message us for more information to book your appointment at

02/08/2024

✨ **Grad Dress Trunk Show** ✨

📅 **October 10-13, 2024**
⏰ **Limited appointment spaces available!**

Are you graduating in 2025? This is the event you don’t want to miss! Our exclusive trunk show features brand new 2025 dresses from top designers, available for you to try on and order.

Secure your spot now before it’s too late! 🎓👗

📩 **Message us for more information and to book your appointment today!**

31/07/2024

**✨ New Arrival Alert! ✨**

Introducing the perfect wedding gown for your big day: two looks in one! 👰

💫 Walk down the aisle in elegance with our simple satin ballgown. Then, switch up the vibe by removing the overskirt to reveal a fun and flirty mini dress for the reception! 🎉

📸 Swipe to see the transformation!

30/07/2024

Beautiful in Blue 💙
by.sandra

Congratulations Anndie 🎓

grad

28/07/2024

Tis the season for the New Arrivals to hit and oh my, our designers did not disappoint!

We have over 23 years experience helping Southern Alberta Brides with the dress of their dreams.
Thank you for trusting us with the most important dress you will ever wear 😊

Message us if you would like more information about booking a bridal experience at

27/07/2024

✨ **New Arrival Alert!** ✨

Introducing our latest whimsical wedding dress, perfect for your Spring/Summer 2025 wedding. 🌸👰‍♀️

This stunning gown features delicate lace, ethereal tulle, and intricate details that will make you feel like a true fairy-tale bride. ✨💕
And did I mention the Bow?

🌟 Don’t wait! Our appointment slots are filling up fast. Book your private fitting today and discover the dress of your dreams! 🌟

26/07/2024

Thank you for choosing to shop for the FIRST most important dress you will ever wear 😉

you look absolutely beautiful in your dress and we wish you all the best in your future endeavours.

If you are graduating in 2025 or know someone that is, tell them to message us for all the information about our upcoming Grad Dress Trunk Show!
It’s a one weekend event where my designers send us their brand new dresses on loan and grads can book to try them on and order their very own in the color and size they choose.

25/07/2024

Classic 💍🤍

24/07/2024

Thank you for sharing some stunning photos of Sara and Brent with us 🥰



Sara and Brent - July 13th, 2024

We started at 9:30ish in the morning at Adrianna’s (Sara’s best friend house) for getting ready photos and ended our day with sunset photos around 10PM. When I tell you it did-not feel like 12 hours wedding, I am not even kidding. By the end of the day, were we tired? Ofcourse, I felt that the next day lol but I literally woke up with a biggest smile in my face remembering this wedding. I had an absolute blast and all I remember is literally laughing all day and capturing magical moments.

I have so many photos I want to share, so stay tuned guys. More on the way 🥰

Couple - & ❤️
Venue -
Hair -
Makeup -
Dress -
Floral -
Videographer - .washii

Lethbridgeweddings | albertaweddingphotographer | calgaryweddings

23/07/2024

We are now accepting appointments for the 22nd annual Grad Dress Trunk Show!

If you are graduating in 2025, you don’t want to miss this event.

A trunk show is where our designers send us their brand new designs for 2025 on loan for the weekend and you can book to try them on and order your very own in the color and size you choose before they are even available for sale in stores. Appointments are $25.00 and it will go towards the cost of your dress when you choose it at

We have limited spaces available so book today to avoid disappointment!

23/07/2024

Bridge to tomorrow
by.sandra

21/07/2024

Live, laugh, love 💕

What a fun time we all had at this photoshoot. If you are planning an upcoming wedding, check out all these experts in their field.



.ford

20/07/2024

🎓✨ **Congratulations to the Class of 2024!** ✨🎓

You’ve made it! We are so proud of all your achievements and can’t wait to see where your journey takes you next.

And now, attention **Class of 2025**! 🎉 Our exclusive **Grad Dress Trunk Show** is coming up this October, and it’s for **one weekend only**! This is your chance to find the perfect dress for your special day.

🗓️ **Date:** October 10-13/24
📍 **Once Upon a Bride in Lethbridge

**Appointments are filling up fast**, so don’t wait! Secure your spot now and be one step closer to your dream dress. 💃

📞 **text us** 403-894-5853

We can’t wait to help you shine on your big day! ✨👗

18/07/2024

✨ Calling All 2025 Grads! ✨

Get ready for the event of the year – our exclusive

**Grad Dress Trunk Show**! 🎉

This one-weekend-only event is your chance to find the perfect dress that will make you shine on your big day. 🌟

🗓️ **When**: October 10-13/24
*******BY APPOINTMENT ONLY******
📍 **Where**:
⏳ **Why Hurry?**: Limited spots available & we sell out FAST! 💃

Don’t miss out on the latest styles and exclusive designs. DM us to secure your spot now and be the star of your graduation! 🌸

**Book your appointment today!**

’tMissOut

18/07/2024

🎓✨ Attention Grads! ✨🎓

Just graduated? Not sure what to do with your gorgeous grad dress? Consign it with us and let it sparkle again! 🌟 Here’s why you should:

👗 **Extra Cash**: Earn money while freeing up closet space. 💸
♻️ **Sustainability**: Give your dress a second life and help the environment. 🌍
❤️ **Memories to Share**: Let someone else create beautiful memories in your stunning dress. 🌹

DM us to get started and turn your dress into someone else’s dream outfit! ✨

17/07/2024

How beautiful is .b0226 in her grad dress from

If you are a 2025 graduate and want the opportunity to try on the brand new season of grad dresses and order your own before they are even available in stores, you will want to book an appointment for our upcoming trunk show in October!

Message us for information and to book for the best appointment times before it sells out.

16/07/2024

Thank you to all the Grads of 2024 that allowed us to be a part of such a monumental time in their lives and shopped with us at
Your support of my small business means the world to me 🥰

Congratulations Abi, you looked stunning in your dress!

Message us for information about booking an appointment at our upcoming Grad Dress Trunk show if you are graduating in 2025, don’t miss this opportunity.

15/07/2024

The graduating class of 2024 was 🔥 in their dresses from

Check out the stunning ❤️

13/07/2024

How classy and elegant 💕

Congratulations on you graduation, you look stunning in your dress from

📷

12/07/2024

Brenda, thank you for sharing the stunning pictures of Ashlyn in her stunning dress from 💕

We can’t wait to see what her future holds.

.swartz

10/07/2024

And now I need to give the hugest shout out to the manager of

has been with me for over 15 years and takes care of everything when I’m away, I thank you from the bottom of my heart ❤️

10/07/2024

Are you graduating in 2025, or know someone that is…… this message is for you!

Our annual Grad Dress Trunk Show is scheduled for October 10-13/24. This is where designers send us their brand new 2025 samples on loan for the weekend for you to try them on and order your very own dress!

This event sells out every year so message for details and to book your spot early at