Primrose Event Planning and Design

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Primrose Event Planning and Design Based out of Edmonton, Alberta, Primrose Event Planning and Design provides professional wedding services for soon-to-be newlyweds.

Kelly and Mackenzie are a skilled duo that is truly passionate about wedding and event design and coordination.

Today’s   is all about reception design so I thought I’d re-feature Taylor & Nate’s wedding from 2023! Working with thes...
09/04/2025

Today’s is all about reception design so I thought I’d re-feature Taylor & Nate’s wedding from 2023!

Working with these two was such a blast and I felt like we were on the same page right from the get-go! Firstly, we were able to design in such a beautiful canvas that is . The floor to ceiling windows, river valley views, and gorgeous lighting ceiling feature just can’t be beat! Taylor loved the idea of a black and white wedding so we were able to produce just that, along with heavy florals and greenery! is responsible for the stunning arrangements that you see, and they just pulled it all together.

One of my favourite ways to elevate a reception is through the use of both rectangular and round tables. It’s a simple way to create a lot more interest and variety in a space, and by having slightly different, yet complementary table designs, it really adds to the overall look of the reception. Head to our stories to vote on what design elements you’d choose for your wedding!

Photography:
Planning & Design:
Florals:
Decor:
Stationery & Signage:
Venue:
Couple:

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Probably the most comprehensive list you’ll see!! You’re going to want to save this!Over the last four years of Primrose...
04/04/2025

Probably the most comprehensive list you’ll see!! You’re going to want to save this!

Over the last four years of Primrose, our team has been to hundreds of venues! That experience, combined with scouring the internet for real life examples of what people wished they had thought about while doing a venue tour, and we have the ultimate checklist!

Now, like all things in this industry, it can feel overwhelming. Do you need to get it perfectly right on the first try? No! Will you potentially need to visit a venue a couple of time before committing? Sure! And, if you miss any of these things... is it life or death?! No! We’d just here to help you out and think of the things you may not have necessarily considered.

If you’re still feeling like it’s all a little too much, we want to hear from you! We want you to have the wedding of your dreams and will help you to get that.

Now, we’d love to hear from you, community! What sort of things do you wish you would have asked a venue? Were there any big surprises you experienced that you wish you had prepared for in advance? Any horror stories? Any amazing experiences? Comment below!

Cover photo:

[ Edmonton wedding planner | Edmonton wedding coordinator |
Edmonton wedding designer ]

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Today’s   is all about tablecapes (MY FAV!!) !! So I thought I’d share some pics from one of my most recent favourites… ...
25/03/2025

Today’s is all about tablecapes (MY FAV!!) !! So I thought I’d share some pics from one of my most recent favourites… Blush Bridal Show! While we were given a colour palette to work within, we don’t often get to design for US as often as we’d like, so this was a fun one. Clients are the priority and what they want goes! Even if they don’t know what they want, I still need to tailor it around things they gravitate towards and will (hopefully) have a liking to! Buttttt, for this design, I was really excited to utilize some trends and new techniques (like bow name place cards)! We always love working with and they did not disappoint yet again. Beautiful table bud vases and our signage swag. I always decorate with items from a few places, and and always pull through with the nicest selection of items. I mean… look at those scalloped cylinder vases! 😍 Finally, I think one of my favourite things on here are the little black bows around the candles!

Anyways!! Head to our stories to vote on your preferred tablescape decor! 💛

Photography:
Design:
Florals:
Decor:
Stationery:
Branding Signage: (lettering) and (install)

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Stunning emerald green dresses for St Paddy’s Day!  Such a classic colour for bridesmaid dresses (and weddings in genera...
17/03/2025

Stunning emerald green dresses for St Paddy’s Day! Such a classic colour for bridesmaid dresses (and weddings in general). We love to see it! 👗🍀

Photography:
Venue: .events
Glam:
Florals:
Wedding Planning:

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2025’s top trending colour palettes for this upcoming wedding season (plus mood boards created by yours truly!)1. Olive ...
14/03/2025

2025’s top trending colour palettes for this upcoming wedding season (plus mood boards created by yours truly!)

1. Olive green and burgundy 🍇

We’re seeing this everywhere! Perfect combination of neutrals with a bit of bold vibrancy! It allows for so much creativity with unique floral and table designs, along with the use of non traditional flower types, fruit detailing, and lots of texture!

2. Mocha Mousse ☕️

Not only is this Pantone’s 2025 colour of the year, but we’re seeing these chocolate hues everywhere in design (not just weddings)! Plus it’s fun to see what nontraditional elements you can add to your event, including a tiramisu wedding cake or an espresso martini tower. Additionally, the satin bridesmaids in brown or latte just scream luscious! As Sabrina Carpenter says, “that’s that me espresso”!

3. Peachy Sunset 🍑🌸

Coming off a high from last year, we’re still forecasting peachy weddings for this upcoming summer. Whether you go more pastel or vibrant, it’s feminine, warm, and a more unique take on the blush weddings we’re so used to seeing. These weddings make me wanna grab a yummy cocktail and sit in the sun!

4. Cherry Red 🍒

Epitome of bold, passionate, and romantic! From lush red roses cascading down the aisle to candlelit tables adorned with deep crimson details, every element speaks of timeless love and fiery devotion. Red velvet drapes, gold accents, and flickering candlelight set the scene for a night as unforgettable as our love story.

5. Ethereal Vintage White ☁️

We’re seeing the return of antique and vintage elements! Think brass candlesticks, crystal glassware, and traditional stationery suites. Now, these all white weddings will still be warm and inviting with the addition of moody candlelit settings and soft draping. Other elements you won’t want to miss will be satin ribbon bows tied on candles or glassware, pearls, and more modern bouquets of flowers.

What about you? What’s your fav? Will you be doing any of these for your wedding? We can’t wait to see!

Follow for more wedding inspo, tips, and planning advice. If you’re feeling like you need some wedding planning help, don’t be afraid to send us a hello!

Hope you have a sweet tooth because this week’s   is all about wedding cake trends for 2025! I have to say, this is the ...
12/03/2025

Hope you have a sweet tooth because this week’s is all about wedding cake trends for 2025! I have to say, this is the year of elaborate designs! From giant tiered cakes to uniquely decorated narrow sheet cakes, we can’t wait to see what people choose for this year!

Cutie photos of K&T’s wedding:

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“The women whom I love and admire for their strength and grace did not get that way because s**t worked out. They got th...
08/03/2025

“The women whom I love and admire for their strength and grace did not get that way because s**t worked out. They got that way because s**t went wrong, and they handled it. They handled it in a thousand different ways on a thousand different days, but they handled it.
Those women are my superheroes.”

- Elizabeth Gilbert

Love this team. Love these women. Happy International Women’s Day.

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Today, we’re comparing black and white photography with colour, and I feel like Emily and Josh’s wedding gallery is the ...
06/03/2025

Today, we’re comparing black and white photography with colour, and I feel like Emily and Josh’s wedding gallery is the perfect way to highlight the beauty of both styles of photography (thanks to the incredible talent of )!

Black and white photography strips away the distractions, revealing raw emotion, contrast, and timeless elegance. Color photography, on the other hand, breathes life into a moment, painting it with warmth, mood, and vibrancy. One tells a story in shades of light and shadow, the other in a symphony of hues and tones. Both capture the world beautifully—just in different ways.

Which one speaks to you more? Personally, I feel like I gravitate towards colour more, especially when it comes to photos like these golden hour photos. The sunlight coming through, the warm tones of fall from this October wedding, and the sparkle it adds to each photo.

Photography:
Venue: .events
Florals:
Wedding Coordination:
Bride & Groom: and Josh

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In case ya missed it… today is Tuesday and we all know what that means! It’s   and today we’re comparing different style...
26/02/2025

In case ya missed it… today is Tuesday and we all know what that means! It’s and today we’re comparing different styles of ceremony decor and design. Head to our stories to vote!

I decided to feature Jenn & Aaron’s wedding from 2023, held at the stunning .events on a perfect summer day! It truly was a perfect day! I worked close with to come up with this ceremony design, since it was so floral and foliage heavy. Of course, she nailed it. Love the organic-ness of the greenery along the circle arch, the colour and selection of the blooms, and the signing table arrangement. J&A wanted the minimalist look of a greenery and white wedding, but wanted to spruce it up a bit. I think warming it up with the toffee roses was a great way to set it apart. This design lent itself to the whimsical forest vibe of Sparrow Lane and captured it all so well. 🤍

Planning & Design:
Florals:
Photography:
Signage:
Officiant:
Arch & Signing Table:

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Get out there on that dance floor!If these images don’t make you want to join that party, I don’t know what will! Some o...
25/02/2025

Get out there on that dance floor!

If these images don’t make you want to join that party, I don’t know what will! Some of my favourite party shots from the amazing from Ellie & Steven’s wedding a few summers back. The venue provided such great ambiance with it being set in the heart of downtown Edmonton; sky scrapers in the background and the sunset peering through. Love the open sky and patio lights, colourful venue and wedding design, plus the party wouldn’t have been what it was without ! A funny part about all of this was that 7 hours earlier, it was POURING rain as we set up a tent outside for their wedding. We were wet, cold, and tired, but it didn’t stop the fun! 🌼

Planning & Design:
Venue:
Photography:
DJ:
Decor:
Florals:

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we LOVE a sparkle moment ✨✨✨but even more so, we love Taylor & Nate! 🤍 Something just so happy about these photos, it’s ...
21/02/2025

we LOVE a sparkle moment ✨✨✨

but even more so, we love Taylor & Nate! 🤍 Something just so happy about these photos, it’s hard not to smile when looking at them! They radiate joy and love and I felt like they deserved another spot on our feed!

Photography:
Planning & Design:
Florals:
Venue:
Glam:
Dress:

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We’re keeping it coming with more sweet family moments! This time, it’s from Kaylin & Trevor’s wedding! we love these sp...
19/02/2025

We’re keeping it coming with more sweet family moments! This time, it’s from Kaylin & Trevor’s wedding! we love these special moments between Kaylin and her mom, the cutest ring bearers, just the sweetest flower girl, and of course, Trevor and his dad.

Weddings are a family affair, and we all know that can be a good AND sometimes not so good thing… To some, family is everything, and to others, it’s the chosen family that are most important. Head to our stories to vote on what sort of family involvement you want at your wedding!

Photography:

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happy family day to everyone!We hope you’re able to spend your day with those you love!Photography: .gracecreatives Glam...
17/02/2025

happy family day to everyone!

We hope you’re able to spend your day with those you love!

Photography: .gracecreatives
Glam:
Venue:
Florals:
Planning & Design:

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Might still be favourite “Getting Ready” photos we’ve received! 🤍 Can’t choose only a few so you get them all!! Absolute...
17/02/2025

Might still be favourite “Getting Ready” photos we’ve received! 🤍 Can’t choose only a few so you get them all!! Absolutely love ’s photography and editing style. So excited to be working with her again this upcoming summer!

The stunning bride:
Hair: .smolyk.hair
Makeup: .artistry
Venue:
Wedding Coordinator:
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Things you just DO NOT need at a wedding. We get it… it feels like everything online is just trying to sell you on new t...
15/02/2025

Things you just DO NOT need at a wedding. We get it… it feels like everything online is just trying to sell you on new things, and they ARE! Don’t get swept up in the Pinterest of it all and remember what’s most important. Swipe through and of course, SAVE this post so you can refer to it during your wedding planning!

[edmonton wedding planner | Edmonton wedding designer | Edmonton wedding coordinator | Edmonton wedding planning ]

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This week’s   is Valentine’s-themed! Whether this holiday is one you love or loathe, it’s still fun to participate in wh...
11/02/2025

This week’s is Valentine’s-themed! Whether this holiday is one you love or loathe, it’s still fun to participate in what the best type of Valentine’s Day is! We want to see what you think! Head to our stories to vote!

I always love bringing this shoot out and sharing it with the world again. Something about this theme feels so romantic and timeless, especially during a holiday such as this. Whether it is a themed-wedding, bridal shower, engagement dinner, or just a romantic night for the two of you… this set up is giving alllll LOVE!

🌹❤️🌹❤️🌹

Photography: .co
Planning & Design:
Florals:
Stationery:
Rentals/Decor:
Venue: .yeg
Cake:
Desserts: .yeg

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A few words from some of our past clients…When I tell you I cry tears of joy whenever clients leave reviews like these, ...
06/02/2025

A few words from some of our past clients…

When I tell you I cry tears of joy whenever clients leave reviews like these, I’m really not lying! These are what make small business become successful! The word of mouth. The recommendations. The small but mighty google review. Whenever times may be tough or we question why we do what we do… It’s THIS that keeps us going. The fact that we’ve been able to be a small part in all of these love stories makes my heart just burst thinking about it. Looking forward to creating more memories this summer! BAH ok enough with the sap!

this week, we’re getting girlie on the stories! 🌸✨💅🏼👡This week’s   is all about the bridesmaids! We compare outfits, par...
04/02/2025

this week, we’re getting girlie on the stories! 🌸✨💅🏼👡

This week’s is all about the bridesmaids! We compare outfits, party sizes, trending colours, and much more, and we want to see what you prefer! Head to our stories to vote!

Obviously can’t feature bridesmaids without sharing some beautiful snaps from and Trevor’s wedding back in May! The weather in Vancouver may have been pretty rainy, but that doesn’t take away the light and warmth from these besties. With a “choose-your-own” dress theme, hand-tied floral bouquets from a U-pick garden, and the cutest matching hair bows, this bridal party theme gives wholesome, comfort, and love. The amazing captures this perfectly!

Photos:
Venue:
Bridal Bouquet:
Beauty:
Coordination:

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