The Willow Group

01/07/2024

21/12/2023

From our families to yours, we wish you happy holidays and all the best for the New Year!
De nos familles à la vôtre, nous vous souhaitons de joyeuses fêtes et tout le meilleur pour la nouvelle année !

22/12/2022

From our Willow family to yours, we wish you the happiest of holiday seasons and all the best for 2023!

08/10/2022

As we reflect on all that we are thankful for, we would like to express our thanks to all of you, clients, members, volunteers, friends.

Enjoy your long weekend! 🍁 🍂

30/09/2022

It is a day to reflect on our history, and the ongoing legacy of residential schools.

It is a day to honour the survivors, and the children that never returned home.

When we honour both truth and reconciliation, we can continue the path of healing, and build a stronger future for the generations to come.

21/06/2022

Could you be our next Assistant Corporate Event Manager? Check out our website for the opportunity details at https://thewillowgroup.com/language/en/careers-eng/

08/03/2022

Proudly founded, owned and operated by women since 1988, The Willow Group wishes you all Happy International Women's Day!

08/03/2022

Could you be our next Assistant Client Manager? Check out the link in the comments for the opportunity details.

10/06/2021

This past month we held 3 large virtual conferences for our clients. It was great to have all our team members on deck. Ever wonder what it looks like behind the scenes during a virtual event? Here's the set-up one of our team members used.

03/03/2021

Over the past year, we’ve all experienced a major shift in how we connect and how we’re doing business. People all over the world are being asked to alter the way they do business and how customers interact with their business. What changes are you making in your business that are meaningful in our new normal?

25/02/2021

With hybrid Events (a small number of delegates attending in person and more virtually), the challenge is to create 2 journeys through the PD content in a meaningful way for all. Covid and its restrictions have created this unique opportunity. What are your thoughts regarding live vs. virtual?
What are your expectations for each?

10/11/2020

Change is not always easy. Here at the Willow Group we are embracing the changes in the event world. We have extensive experience in delivering hybrid events and pivoting to virtual events is something we are having great success with. www.thewillowgroup.com

29/08/2018

Interesting article regarding on-boarding new association members - worth a read!

https://associationsnow.com/2018/08/3-mistakes-to-avoid-during-member-onboarding/?utm_source=AN%2BDaily%2BNews&utm_medium=email&utm_campaign=20180829%2BWednesday

Common missteps or incorrect assumptions can jeopardize new-member relationships. The author of Retention Point, a new book on how to establish lasting connections with members, identifies three common errors organizations make in the onboarding process.

09/08/2018

Willow turns 30! A wonderful team lunch yesterday to celebrate 3 decades of Willow. (Missing from photo is our Designer Alex, who is home with brand new baby!) Lots to celebrate! 😀

13/07/2018

The webinar game is changing! Check out what's new in the world of webinars, and how you can make your webinar more captivating: https://bit.ly/2KbWhLF

Don’t let boring webinars hurt your membership engagement. Try these alternative formats to shake things up. Also: How to strategically use social media to promote events.

06/07/2018

Step your interactivity up! These rentable additions to your are equally cool as they are useful: https://bit.ly/2yeTD6y

Technology moves fast. Keeping up with what’s hot can sometimes feel like a full-time job. No fear, here is a list of the 15 coolest tech items you can rent

04/07/2018

Thermal Insulation Association of Canada is coming to Banff! Register here: https://bit.ly/2JFDaJi

29/06/2018

Traditional Receptions are a thing of the past. This article dives into what makes a networking reception work, and how we can modernize our netoworking receptions to really benefit our delegates

Most attendees come to your conferences to network. But if your networking options are feeling stale, take a cue from what some of your association peers have implemented recently.