edana integrated marketing

11/03/2024

Get crafty & creative with our friends at Egg Farmers of Ontario

05/02/2024

19/01/2024

Know someone great? Share or tag them in the comments!

01/01/2024

27/12/2023

"Make it personal - when reaching out to a new contact or pitching media, know the contact's role, read and reference their work (which should be relevant to your pitch), and spell their name correctly!" -Amy Wright, edana account director ⭐

25/12/2023

From everyone here at edana, thank you to our valued clients and creative collaborators for a remarkable year! Please accept our warmest wishes for a truly peaceful, enjoyable and safe holiday season.

20/12/2023

Always be trend spotting! 🕶️ Whether it's a Ninja Air Fryer, nail art or the latest TikTok dance - look for opportunities to promote your unique brand with popular subject matter 🌲

18/12/2023

Embracing nostalgia in your marketing can create an emotional connection between your brand and your customers. ❄️ Share memories, photos and videos from your archives. Here's a pic of Cara and Amy being interviewed in 2017!

13/12/2023

First rule of marketing communications - know your audience and put them first! If they don't receive or understand the message your efforts are for naught. And, you may have more than one target audience to consider. An in-depth audience analysis before you develop your marketing strategy is a must. 🎤

11/12/2023

Your customers are connected to world events more than ever before. 🌎 To market sensitively, be aware of current political or viral news items, especially at holiday time ❤️

06/12/2023

Start early! Folks are looking at festive meal ideas and tablescapes on Pinterest in June! 🍰 "Brands who start advertising earlier in the season see stronger results. They might be ahead of the curve, but they’re right on time for consumers seeking inspiration." -Pinterest Holiday Marketing Guide

04/12/2023

Consumer use of the word "Freebies" is up 31% (Microsoft Advertising) so ensure keyword coverage in your festive ad copy and in site links! 🎁

01/12/2023

Happy December! Celebrate the festive season with a whole month of our top Holiday Marketing Tips. Cara, Chief Firestarter, has a message for you! ☃🎁 edana.ca

28/11/2023

2024 marketing will be big on gratitude, so get started early. How will you thank your clients and customers and reward your buyers? ❤️

24/11/2023

Remember back in 2021 when you thought YouTube Shorts weren't going to be a thing? 🎬 YouTube Shorts had 2 billion active users as of July 2023 -Google Trends www.edana.ca

21/11/2023

End-of-year inspo! 🎉 In this link, author Adam Grant shows how "you can't judge your future possibility by where you are today" ➡️ https://loom.ly/MI7GD74

Adam is an organizational psychologist at Wharton, bestselling author of “Think Again: The Power of Knowing What You Don't Know,” and host of the chart-toppi...

17/11/2023

Is social media dead?! 🙈 Studies show social media use declining, yet it's still very much a tool for inspiration. How will you inspire and educate audiences in 2024?! Insights for marketers here 👉 https://loom.ly/cLvMEyk

15/11/2023

It's that time of year! ❄️🎁 Grocery brands around the world are releasing their 2023 festive advertisements. Which one do you think is the best? ➡️ https://loom.ly/j-3hltM

10/11/2023

"Sampling" conveys brand confidence! And in this digital age, samples create a physical connection between your customers and your products. ❤️👌 www.edana.ca

03/11/2023

Sometimes we're shooting table-top recipes, sometimes we're building a 20 x 20 foot frame in the middle of a golf course. 😁🎬

31/10/2023

to the time Amy gave our prop food some personality 🎃 These adorable snacks got devoured after we finished our live broadcast!
📷: Amy Wright

26/10/2023

We're back in our edana studio, "stirring up" some creative client content! 😆🥄 www.edana.ca

20/10/2023

Here are 5 of the many benefits to having a digital marketing strategy in 2024 and beyond! ➡️ https://loom.ly/RVBjUmM ⭐

Digital marketing offers enormous opportunities for businesses to expand their reach and target the right audience at the right time, especially using advanced technologies such as AI. Find out 5 key benefits of having a digital plan to steer your marketing activities in 2024.

10/10/2023

Reverse brainstorming? Star bursting? This video shares 5 brainstorming techniques to encourage great ideas! ➡️ https://loom.ly/KK4jEGY 🎬⭐

Brainstorming is a time-honored technique for generating new ideas, but it's often criticized for low success rates. Traditionally, a group of people meets t...

05/10/2023

This might be an unpopular post in October, but it's for your own good 😃 For many, planning began in June, but you can still rock this. ❄️Digital offers reward customers and encourage loyalty. What can you offer?

03/10/2023

Everything you need to know about "YouTube Community Guidelines Policies" but were afraid to ask 😀🎬 Watch the video here! https://loom.ly/EtHSGzE

29/09/2023

A food photography trend that's on fire in 2023? Hands in shots. 👍 Hands add a human touch and help tell more of your "story". 🍰 www.edana.ca

27/09/2023

Helpful discussion on how DEI (diversity, equity and inclusion) becomes core DNA in businesses. Inspiring! 🎬 https://loom.ly/JHeBJa4

The Drum and Think With Google put marketing and creative leaders in the spotlight to share what’s on their minds now (in 2023) and next (in 2024 and beyond)...

26/09/2023

➡️ ⬅️ Reading is a constant source of inspiration for our Chief Firestarter, Cara Ferguson. Books, newsletters, magazines, blogs - you name it, she loves the written word! During her lengthy commutes to the office from home she listens to audio books to get her fix.