China Star Group

China Star Group China Star was the first Chinese private DMC/PCO founded in 2005, providing intl standards' services.

Exciting News from China Star 🌟We’re proud to support the growth of our young leaders—this time, with our new U.S.-based...
25/10/2025

Exciting News from China Star 🌟
We’re proud to support the growth of our young leaders—this time, with our new U.S.-based team member, Charlotte Yang representing China Star at IMEX ! 🇺🇸
At China Star, innovation never stops. While we’re showcasing our expertise globally, we’re also gearing up to launch new products by year-end—stay tuned for more updates that will elevate your experience with us. 💡

Founding Values in Action: Passing on Tea Heritage with China Star’s Next GenerationAs the founder of China Star, Ping’v...
19/10/2025

Founding Values in Action: Passing on Tea Heritage with China Star’s Next Generation
As the founder of China Star, Ping’ve always believed that a company’s legacy is built not just on business success, but on the values we pass on to the next generation. This week, Ping led a young member to Longjing Village (Dragon Well Village) in Hangzhou—the heart of China’s iconic Longjing (Dragon Well) tea region, famous for its emerald-green leaves, misty hills, and centuries of artisanal craftsmanship.

Our visit included an authentic tea-picking experience, one of the signature incentive travel activities we proudly promote for Hangzhou. But beyond showcasing this UNESCO-recognized tea culture to clients and partners, this trip was deeply personal: a deliberate effort to immerse our young talent in tradition, leadership, and the roots of what makes Chinese heritage so unique.

Heritage isn’t just preserved by founders—it’s entrusted to the next generation to carry forward.

Staying Ahead in China's Evolving Travel Landscape: A Journey Beyond the PandemicSince the first year of the pandemic un...
19/10/2025

Staying Ahead in China's Evolving Travel Landscape: A Journey Beyond the Pandemic

Since the first year of the pandemic until now, Ping Liu has been continuously on the road — not just traveling, but actively scouting emerging tourism destinations to redefine what’s possible in post-pandemic travel.

China has transformed profoundly since COVID-19. Visitor preferences, infrastructure, and even cultural dynamics have shifted dramatically. "If our understanding of destinations still relies on pre-2020 knowledge, we’re already out of date," Liu Ping emphasizes.

💡

To bridge this gap, Ping has dedicated years to on-the-ground research, uncovering up-and-coming destinations (many of which are lesser-known gems) that reflect China’s new travel realities. From revitalized historic sites to innovative eco-tourism hubs, each exploration aims to bring fresh, actionable insights for the next generation of travel experiences.

📸 Pictured here at the Grand Canal (a UNESCO World Heritage Site in Hangzhou).

Celebrating 20 Years with SITE – A Journey Rooted in Growth & Global Connections 🌾🎩This year, we’re honored to celebrate...
19/10/2025

Celebrating 20 Years with SITE – A Journey Rooted in Growth & Global Connections 🌾🎩

This year, we’re honored to celebrate Ping Liu’s 20th anniversary as a SITE member – two decades of passion, leadership, and impact in the incentive travel community.

Over the years, Liu Ping has served two terms on the SITE Board of Directors and two terms as President of the China SITE Chapter, shaping the future of our industry through her vision and dedication.

Wherever she goes, Liu Ping shares the same heartfelt message:

"I’ve learned so much from SITE and met incredible people. Everything I’ve gained here has directly benefited Chinastar – from product design to management, the knowledge and networks from SITE are at the heart of our success."

When asked, "What’s the benefit of joining SITE? Does it lead to business?"

Liu Ping’s answer is timeless:

"The reason to join is the knowledge and broadened perspective. That’s the foundation for growing your business."

This harvest season, Liu Ping was spotted in Huangshan – a UNESCO World Heritage Site – wearing her SITE hat amidst golden rice fields. A poetic reminder that great connections (and inspiration!) often grow where passion and purpose meet.

Here’s to 20 years of learning, leading, and thriving with SITE – and to many more milestones ahead for Liu Ping and China Star! 🌟

🏔️ Heritage, Harvest, and Highlights at  !             Travel-themed photoshoots are trending, and many incentive teams ...
19/10/2025

🏔️ Heritage, Harvest, and Highlights at !

Travel-themed photoshoots are trending, and many incentive teams are now requesting them!

Our recent site inspection at the breathtaking Mount Huangshan, a UNESCO World Heritage Site, took us to the ancient village of Chengkan. To truly capture the essence of the season, we arranged a thematic photoshoot inspired by the traditional "Shai Qiu" (晒秋), a traditional autumn practice where harvested grains are laid out to dry under the sun. This vibrant custom symbolizes abundance and preparation for winter—rich in color and cultural meaning.

We were thrilled to have our very own , Caroline, as the model, bringing an authentic and professional touch to this cultural scene.

These stunning visuals are perfect for teams seeking an immersive and memorable experience. Thinking about your next incentive trip? Let's create something extraordinary together. 🌏 🤩

04/10/2025

Welcome to China!
The Huajiang Grand Canyon Bridge, Guizhou Province

03/10/2025

🇨🇳 Why We Don’t Recommend Visiting China During National Day (And You’ll Understand After Watching This) 🎥

Dear Clients and Valued Partners,
If you’ve ever wondered why we suggest avoiding China during the Golden Week (October 1–7), this quick video will show you exactly why.

📍 Beijing: The Great Wall, Forbidden City
📍 Xi’an: Tang Paradise (Datang Everbright City)
📍 Chongqing: Hongyadong
📍 Jiangxi: Wugong Mountain
📍 Luoyang: Longmen Grottoes
📍 Shenzhen: Dameisha Beach
📍 Shandong: Mount Tai
📍 Hangzhou: West Lake, Lingyin Temple
📍 Shanghai: The Bund, Shanghai Disneyland, Wuyue Plaza
📍 Dunhuang: Mingsha Mountain
📍 Shanxi: Ancient City of Datong

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Room 810, Floor 8, Block B, Xiaoyun Center, No. 15 Xiaguangli, Chaoyang District
Beijing
100027

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