China MEEM Going Global Conference

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China MEEM Going Global Conference

Ride the Trend of Going Global, Integrate into the Global Economy.

To promote the going global of products, brands, and service chains on a larger scale, in broader areas, and at deeper levels，The 2025 MEEM going globle Conference, hosted by the New Media Marketing Professional Committee of the China Convention and Exhibition Economy Research Association, aims to understand the needs of enterprises going global, connect with overseas resources, and facilitate lea

rning and exchange. This initiative is designed to help improve the level of enterprises' overseas operations, participation in international exhibitions, and the organization of overseas exhibitions and activities, thereby enhancing the international competitiveness of Chinese industries and enterprises.

09/01/2025

In Silicon Valley, the competition for talent is extremely fierce. Global technology companies are all vying for outstanding AI talents here, and there is even a phenomenon where talents interview HR. The mobility of talent is high, employees are not restricted when they change jobs or start businesses, and non-compete agreements are uncommon. California law also supports the free movement of employees, which has become a key factor in promoting innovation and technological progress.
For enterprises going global, the experience of Silicon Valley brings an important inspiration: in the global market, attracting and cultivating innovative talents is the key to success. The 2025 MEEM Going Global Conference, which will be held in the Banquet Hall on the second floor of The Bulgari Hotel Beijing on January 11th, will deeply explore topics related to going global. At the conference, officials from the Ministry of Commerce will analyze the situation and policies of overseas exhibition participation. Enterprise representatives will share their experiences in various countries' markets. All parties will discuss the paths, risks and practices of domestic exhibitions going global. Exhibition companies will exchange service strategies. There are also concurrent activities such as live broadcasts, exhibitions and receptions, providing a platform for communication and cooperation for practitioners going global.

09/01/2025

In the current wave of doing business overseas, AI has become a crucial enabler. The United States dominates AI research and development and innovation, while China demonstrates strong capabilities in application. For enterprises expanding globally, AI can precisely analyze markets and customers, optimize supply chains and production processes, and enhance competitiveness.
The 2025 MEEM Going Global Conference, which will be held in the Banquet Hall on the second floor of The Bulgari Hotel Beijing on January 11th, focuses on topics related to overseas business. At the conference, officials from the Ministry of Commerce will analyze the situation and policies of overseas exhibitions and participation. Enterprise representatives will share their experiences in various markets. All parties will discuss the paths, risks, and practices of domestic exhibitions going global. Lawyers will interpret legal key points, and exhibition companies will exchange service strategies. There are also concurrent activities such as live broadcasts, exhibitions, and receptions. It provides valuable opportunities for communication and cooperation for enterprises and practitioners going global, facilitating their business expansion in the international market.

09/01/2025

The “Exhibition + Business” model in Nanning Area of Guangxi Free Trade Pilot Zone has been selected as one of the top ten institutional innovation cases of China Free Trade Pilot Zones in 2023 - 2024. This model addresses the difficulties of inland enterprises, such as the lack of international exhibition experience and direct communication channels with ASEAN. It integrates exhibition services with multilingual and business consulting services, holds special exhibitions to invite representatives from ASEAN countries, and showcases products from many provinces and cities to promote cooperation and connection. At the same time, comprehensive service platforms like the “China - ASEAN Cross-border E-commerce Incubation Warehouse” have been established to provide one-stop services.
The 2025 MEEM Going Global Conference will be held on January 11th in the Banquet Hall on the second floor of The Bulgari Hotel Beijing. Officials from the Ministry of Commerce will analyze the situation and policies of overseas exhibition participation. Business people will share their experiences in markets like India. All parties will also discuss the paths, risks of domestic exhibitions going global and exhibition practices in different countries. Lawyers will explain legal key points, and exhibition companies will exchange service strategies. In addition, there are concurrent activities such as live broadcasts, exhibitions and receptions to facilitate communication.

08/01/2025

Recently, some Chinese cross-border e-commerce platforms have encountered regulatory issues in the Southeast Asian market. For example, Vietnam requires platforms like Temu, Shein, and 1688 to complete business registration by the end of November and suspend services. Indonesia has also taken similar measures. Behind this is the concern of local governments about the influx of Chinese manufacturing capacity. To achieve success in going global, enterprises cannot focus only on business transactions. It needs to be promoted in different levels: doing business with overseas Chinese can take advantage of cultural and language proximity to seek business opportunities in Chinese communities, but it is difficult to enter the mainstream market; doing business with locals requires a deep understanding of their needs and customized products and services; doing business with a country means helping the local development, such as the Addis Ababa-Djibouti Railway constructed by China Civil Engineering Construction Corporation.

In addition, on January 11, 2025, the MEEM Going Global Conference will be held at the Bulgari Hotel in Beijing. It is hosted by the China Convention and Exhibition Society and covers agendas such as trend analysis, strategy discussion, risk assessment, and sharing of market conditions in various countries. At the same time, there will also be live interviews, roundtable topics, exhibition negotiations, and social receptions to facilitate enterprise exchanges and connections.

08/01/2025

There are quite a lot of tricks in receiving overseas customers. Only by making full preparations can we leave a good impression on target customers. On January 11th, 2025, come to the 2025 MEEM Going Global Conference to learn more tips about participating in overseas exhibitions.

07/01/2025

In Vietnam, Chinese motorcycles were once regarded as "cheap but without quality assurance" and failed in the local market. However, nowadays Chinese electric vehicle brands have made a successful comeback. Vietnamese consumers uphold the concept of product quality first. Although their incomes are limited, they are willing to buy high-quality products like iPhones. Moreover, due to the low debt ratio, they are more inclined to purchase high-quality means of transportation. For example, Honda motorcycles have occupied more than 80% of the market share with their comfort and durability. With the increasing demand for environmental protection and energy conservation, since 2023, Vietnamese consumers have turned to buy "electric scooters". Chinese brands such as Yadea, Tailling, and Luyuan have emerged with their high cost-performance and the advantages of meeting local needs, breaking the traditional pattern.

In addition, on January 11, 2025, the MEEM Going Global Conference will be held at the Bulgari Hotel in Beijing. It is hosted by the China Convention and Exhibition Society and covers rich agendas such as trend analysis, strategy discussion, risk assessment, and sharing of market conditions in various countries. At the same time, there will also be live interviews, roundtable topics, exhibition negotiations, and social receptions to facilitate enterprise exchanges and connections.

07/01/2025

In addition to the number and quality of visitors at the booth, the length of time that customers stay is also very important. If you want to know how to effectively increase the length of time that customers stay, come to the 2025 MEEM Going Global Conference on January 11th to hear what the experts have to say!

06/01/2025

In the analysis of Amazon consumption trends, the US market exhibits a trend of "hard-core technology with soft experience", which means consumers expect technology products to possess both powerful technology and a comfortable and convenient experience integrated into daily life, bringing opportunities for enterprises going global. "Hard-core technology" such as artificial intelligence enables products to be intelligently interconnected, and "soft experience" encompasses design, convenience, and personalized services. For example, the popularity of smart homes is on the rise, and the data of related topics on TikTok and Instagram are impressive. Modern consumers expect technology products to be user-friendly, wireless, customizable, refined in details, portable and flexible, and aesthetically pleasing.

Moreover, on January 11, the MEEM Going Global Conference will be held at the Bulgari Hotel in Beijing. It is hosted by the China Convention and Exhibition Society and involves multiple participants. The agenda includes trend analysis, strategy discussion, risk assessment, and sharing of market conditions in various countries. Meanwhile, there will also be live interviews, roundtable discussions, exhibition negotiations, and social receptions to facilitate enterprise communication and connection.

05/01/2025

Nowadays, many enterprises are focusing their attention on the Southeast Asian market. Indonesia, as an economic power in this region, has become a popular choice for going global. However, there are many crucial points that need to be clearly understood when doing business in Indonesia. Its labor laws offer strict protection to employees. If an employer dismisses an employee before the expiration of a fixed-term contract, the employer must pay the employee's wages for the remaining contract period as compensation. Small and medium-sized enterprises especially need to be cautious in recruitment to avoid economic risks. Although Indonesia has a large and young labor force, there is a shortage of technical talents. Enterprises should attach importance to the cultivation of local talents. For example, Gree (Indonesia) has achieved remarkable results in cooperating with local educational institutions. Indonesia's legal system is complex. Enterprises must operate in compliance with the law in terms of taxation, import, labor contracts, etc. They can seek assistance from local legal advisers or professional institutions. At the same time, there are significant cultural differences between Indonesia and China. Business communication in Indonesia emphasizes face and respect, and the religious atmosphere is strong. Enterprises need to respect the local cultural and religious customs. In addition, paying attention to the MEEM Going Global Conference held in Beijing on January 11 can obtain more practical experience in going global. The conference is hosted by the China Convention and Exhibition Society and covers rich agendas such as trend analysis, strategy discussion, risk assessment, and sharing of market conditions in various countries.

04/01/2025

With the deepening of economic globalization, there are three major trends in the global market that are crucial for Chinese enterprises going global. First, there is a global consumption downgrade. The increasing uncertainty of the economy has made consumers more rational in shopping, focusing on cost performance and practicality. Chinese enterprises need to optimize their cost structures, improve efficiency, and provide high-quality and low-cost products. Second, the rise of social e-commerce and live-streaming e-commerce. Platforms such as AliExpress, Temu, and TikTok have enhanced the shopping experience by leveraging social and live-streaming technologies, helping Chinese enterprises reach overseas consumers, respond to market changes, and expand globally. Third, the globalization of artificial intelligence. The progress of China's AI, especially the maturity of large models, has brought opportunities. Chinese enterprises can transform AI achievements into global competitiveness. Only by grasping these trends can Chinese enterprises gain a firm foothold in the international market and achieve long-term development. For relevant practical experience in going global, attention can be paid to the MEEM Going Global Conference held in Beijing on January 11. Its agenda covers trend analysis, strategy discussion, risk assessment, and sharing of market conditions in various countries.

03/01/2025

For Chinese enterprises, opportunities and challenges coexist when going global. In terms of global layout, the policy support and dividends from various countries have brought important opportunities for them. For example, in the Longjiang Industrial Park in Vietnam, there is a policy of "four years of tax exemption and nine years of half tax reduction". Specifically, enterprises can be exempted from tax in the first four years after starting to make profits, and then can enjoy a 50% reduction in corporate income tax in the following nine years. The statutory tax rate is 20%, but enterprises in the park only need to pay a tax rate of 10% within 15 years, which is equivalent to only paying 3.5% of the tax within 15 years. This enables enterprises to save a large amount of funds for expansion and investment. Meanwhile, the park enjoys a favorable geographical location with the city center, ports and airports all within a 50-kilometer range, which greatly facilitates logistics and transportation. Moreover, enterprises in the park can also enjoy the tax exemption policy for the import and export of raw materials.

However, enterprises also face many challenges when going global. When choosing target markets, they need to consider multiple factors such as the distribution of target customers, market potential and geographical convenience. Among them, high operating costs, differences in laws, cultures and language barriers in different countries have all become difficulties for enterprises to enter new markets. If enterprises want to gain a firm foothold in the global market, they need to rely on policy dividends and have the ability to flexibly respond to market changes. Only by constantly adapting and innovating can they achieve success on the global stage.

02/01/2025

In the wave of business globalization, overseas business is fraught with both unlimited opportunities and numerous challenges. The author of this article uses his own experience as an entry point to deeply disclose the crucial aspects. Over 20 years ago, while working in an exhibition service company, the author took on the task of providing entertainment performances for the Gala Dinner of the InterContinental Hotels Group Asia Pacific Leadership Conference held at the Shuiguan Great Wall. Despite the smooth and splendid performance, the girls received extremely vehement complaints from foreigners because they didn't wear makeup, especially didn't draw their eyebrows. They even refused to pay. This incident made the author extremely distressed and also made him acutely aware that doing business overseas requires a thorough understanding of the cultures and habits of foreigners. In fact, there are significant differences between foreigners and us in many aspects such as etiquette and rules. For example, the way of spitting out bones when eating and the decoration taboos when having a meeting with Muslims. Exhibition or enterprises must respect and be familiar with these points during the process of going global. Additionally, in the conversation with Fu Jie, the general manager of Rama International Exhibition, the author discovered that the actual situations in Colombia, Mexico City and other places are completely different from people's preconceived notions, and there are plenty of new business opportunities. Considering that people's knowledge of foreign countries is limited and the information on the Internet is easily misleading, the 2025 MEEM Going Global Conference has emerged. The conference will be held at the Bulgari Hotel in Beijing on January 11, 2025. It is a significant event integrating problem-solving, case sharing and resource connection, covering five chapters related to going global. Many guests have been invited. It is suitable for those related to enterprise overseas expansion, exhibition overseas expansion and overseas services to participate. The early bird price is available for registration now. For more details, you can consult the host Sunny.

16/12/2024

Overseas Exhibition Strategies - Make Clients Stay Longer by "Giving Gifts"

The success of an enterprise's overseas exhibition depends on two key factors: one is the quantity and quality of clients received at the booth, and the other is the length of time clients stay. In order to make clients stay longer, it is necessary to prepare some things that can make them feel comfortable and welcome.

1. Water: Choose bottled water for standard booths. Large-capacity water dispensers can be used at the booth to provide hot water for making tea or coffee. Bottled water doesn't take up space, and water dispensers can meet more demands.

2. Tea bags: Choose tea bags instead of loose-leaf tea. The advantage of tea bags is that they are convenient for foreign clients to accept and avoid embarrassment when they drink tea.

3. Instant coffee: Prepare 2 - 3 brands. The reason is that clients can choose according to their preferences, adding personalized service.

4. Disposable paper cups: Prepare disposable paper cups, stirrers, napkins, and wet wipes for the convenience of clients, also make the booth cleaner and improve clients' experience.

5. Candies or chocolates: Choose common varieties, which are convenient for clients to eat.

6. Seasonal fruits: Remember to void fruits that need to be peeled or cut, which is convenient for clients to eat, and keep the booth clean

7. Biscuits or small bread: Buy individually-packaged ones, so clients can take them conveniently, and eating is also hygienic.

8. Dried fruits and nuts: Such as dried apricots and raisins are popular among clients and are suitable as small snacks at the booth.

9. Souvenirs: Prepare small gifts with Chinese characteristics and give them to clients when they leave, enabling them to have a deep good impression and helping them remember your brand.

13/12/2024

A Comprehensive Summary of Key Points for Overseas Exhibition Preparation

When participating in overseas exhibitions or receiving overseas clients, making sufficient preparations in the following aspects can help you feel more confident and handle various situations more efficiently at the exhibition.

1. Quotation Sheet: Calculate the price in US dollars based on different profit points, and do not write the actual cost. This can prevent the leakage of business secrets in case the quotation sheet is lost and avoid getting into an awkward situation due to some clients obtaining cost information.

2. Calculator: The advantage of bringing a calculator is that it won't make clients feel ignored or suspect that you are chatting with others when using it, and it is convenient for clients to borrow your calculator to show their expected prices.

3. Catalogue: Name tags should be pinned on the second, third, or last page, and only one name tag per person should be pinned. If the tags are pinned on the cover and then put into boxes, the name tags are easily worn out. Pinning multiple name tags will look messy and is not conducive to presenting the company's image and product information.

4. Name Card: Write in English. Write your name, portrait, and contact information on the front, and add product pictures on the back. This conforms to international communication habits and allows clients to identify the main products at a glance.

5. Essential stationery: Bring various types of pens, A4 blank record sheets, and different office tools. Multiple pens can meet clients' needs when they want to borrow one. A4 blank record sheets are convenient for binding name cards and recording conversation details. Other office tools like report folders can satisfy daily-use requirements.

6. Computers and iPads: Take them along and pre - download relevant materials before attending exhibitions. In cases where many English - language materials cannot be printed, electronic media are required for display, such as factory videos. Additionally, the network in the exhibition hall may not be stable, and it is more convenient to send emails via a computer back at the hotel after the exhibition than using a mobile phone.

7. Power banks and three-in-one data cables: They are convenient to carry and can be lent to clients. They can solve the problem of insufficient mobile phone battery power caused by taking photos and online communication during the exhibition process for clients, increasing client satisfaction.

12/12/2024

The United Arab Emirates: A Place Where Opportunities and Challenges Coexist for Chinese Convention and Exhibition Enterprises

The UAE is attracting the attention of numerous Chinese convention and exhibition enterprises. There are four key factors contributing to the surge in China-UAE trade. Firstly, the trade environment is stable. The bilateral trade volume has soared from $36.7 billion in 2004 to $398 billion nowadays, with nearly a tenfold increase demonstrating the strong momentum of cooperation. A solid trade foundation means that business activities and exchanges will be more frequent, and convention and exhibition activities, as the core of these activities, show great potential for development.

Secondly, the UAE is undergoing industrial transformation. It is not only the economic center of the Middle East but also a pacesetter in the region's economic transformation. The non-oil industries are growing rapidly in multiple high-tech fields such as trade, energy, infrastructure, information technology, artificial intelligence, digital economy, and new energy. Meanwhile, the UAE government has implemented preferential policies for the introduction of foreign capital and international enterprises, which has created opportunities for Chinese convention and exhibition organizers.

Thirdly, the UAE has a demand for the high quality and production speed of Chinese products. As an important country along the "Belt and Road", its demand for Chinese products and services is constantly rising. Therefore, if Chinese convention and exhibition activities are introduced to the UAE, they will undoubtedly be warmly welcomed by the industry and consumers.

However, the convention and exhibition field in the UAE is highly competitive, with many mature local and international exhibitions and numerous participants. If Chinese enterprises want to succeed here, in addition to their own strength, they need to make meticulous preparations in aspects such as exhibition planning, service quality, and brand promotion.

In conclusion, the UAE is full of opportunities. Chinese exhibition companies can participate in exhibition activities with the help of the "Belt and Road" policy and local market demand, which can not only promote business growth but also help the internationalization of brands. By doing a good job of market research and understanding the local business culture, the UAE can become an ideal place for exhibitions to go overseas.

11/12/2024

In the process of going global, hiring local employees remains an essential step for businesses.

Firstly, local employees have a better understanding of the local market demands, cultural characteristics, and legal regulations compared to expatriate Chinese staff. Secondly, hiring locals eliminates additional costs, reducing the operational expenses of running a business across borders. Thirdly, in many countries, there are explicit government regulations requiring a certain percentage of local employees for foreign businesses operating within their borders.

While hiring foreign employees offers numerous benefits, it also presents several challenges. Differences in religious beliefs, cultural backgrounds, and language can affect the work environment and team collaboration. Additionally, international relations and differences in efficiency can increase management complexity. Therefore, finding an appropriate management model for foreign employees is crucial.

In summary, success in global expansion can only be achieved by respecting and understanding local contexts and finding suitable management approaches. For a comprehensive suite of resources and strategies for going global, the 2025 MEEM Going Global Conference in Beijing on January 11, is an excellent choice!

10/12/2024

In 2024, marking the 50th anniversary of China-Brazil diplomatic relations, the bilateral cooperation is at a significant historical juncture, with Brazil emerging as the next hot spot for going global.

The collaboration between China and Brazil is inherently complementary and full of potential. Brazil, a major exporter of agricultural and mineral resources, aligns well with China, the global manufacturing hub and largest consumer market, which has a substantial demand for these resources. In 2023, Brazil's agricultural exports to China reached $58.618 billion. Concurrently, Brazil's imports of Chinese automobiles have also increased significantly, demonstrating the interconnectivity between the two nations across various sectors.

Chinese enterprises face multi-sectoral opportunities in Brazil, including cross-border e-commerce, infrastructure, cultural tourism, agricultural technology, new energy industries, electric vehicles, and artificial intelligence.

Driven by Sino-Brazilian cooperation, Brazil continues to present new opportunities. Although risks are present, with adequate understanding and preparation, the Brazilian market can still become a new goldmine for businesses going global. For more practical insights on going global, please follow the 2025 MEEM Going Global Conference in Beijing on January 11th, and let's explore the opportunities in the exhibition industry's global expansion!

09/12/2024

As globalization advances, an increasing number of exhibition projects are moving towards the international market in search of new business opportunities. However, there is a crucial factor that many organizers may overlook—data management.

When organizing exhibitions abroad, domestic organizers often face the challenge of their CRM systems being incompatible with international operations. Firstly, language barriers make many exhibition CRM systems ineffective for data management, and the addition of foreign staff further complicates communication and information sharing. Although foreign CRM systems support multiple languages, their low compatibility with the exhibition industry means that staff must spend considerable time adapting to new systems, reducing work efficiency. If different data management systems are used domestically and internationally, this will increase costs, and system compatibility and data interoperability will become significant challenges. The silo effect of information will severely impact work efficiency and decision-making accuracy.

In summary, the choice of data management system directly determines the success or failure of organizing exhibitions abroad. Accurate, efficient, and flexible data management will provide solid support for your expansion in the global market. For more strategies on going global, join us at the MEEM Going Global Conference in Beijing on January 11, 2025!

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Haikou
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https://en.newmeem.com/

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How should outreach agency companies evolve? The integration of vertical IP and content marketing is set to become the new benchmark in the industry. We cordially invite you to join us at the MEEM Going Global Conference in Beijing on January 11, 2025, for a unique opportunity to engage with industry experts in person! #MEEM2025 #MEEMConference #GoingGlobal #exhibition

OOverseas exhibitors should seek professional translators, which can guarantee the efficiency and accuracy of communication. For more overseas exhibition strategies, welcome to the MEEM Going Global Conference on January 11, 2025! #MEEM2025 #MEEMConference #GoingGlobal #exhibition

If overseas exhibitors wish to select the right exhibition, the preparations and investigations of these 8 dimensions must not be omitted! Get a package of sea resources and sea strategies on January 11, 2025 at the Beijing MEEM Going Global Conference, which is a great choice. #MEEM2025 #MEEMConference #GoingGlobal #exhibition

Cross-border Exhibits Transportation Has a Solution! How to ensure safety and punctuality? High-quality global logistics resources are available. Come to MEEM Going Global Conference! #MEEM2025 #MEEMConference #GoingGlobal #exhibition

The Overseas Exhibition Guide is approaching! What exactly are the "three things" and "three things"? On January 11, 2025, MEEM Going Global Conference will be held in Beijing. Come and sign up to exchange overseas exhibition experience on the spot! #MEEM2025 #MEEMConference #GoingGlobal #exhibition

How can exhibitors participating in overseas exhibitions avoid ending up in deserted venues? What strategies can be employed to mitigate this risk? On January 11, 2025, we invite you to MEEM Going Global Conference to hear insights from industry experts. #MEEM2025 #MEEMConference #GoingGlobal #exhibition

The low attendance at the exhibition booth may be attributed to suboptimal product selection! For more insights on overseas exhibition strategies, join us at MEEM Going Global Conference in Beijing on January 11, 2025, where you can engage with industry experts. #MEEM2025 #MEEMConference #GoingGlobal #exhibition

Looking to attract a crowd at the exhibition? Start with these two key points! For more tips on overseas exhibitions, we invite you to join us at MEEM Going Global Conference in Beijing on January 11, 2025. #MEEM2025 #MEEMConference #GoingGlobal #exhibition

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