E.ventology

01/12/2022

Wrap up of 2 amazing days at !
Going without an agenda was the best thing I could do, as I really felt I made the most out of it, especially when it comes to organic networking!!
As always, the biggest asset in all events and moments in our life are the people we meet.
So, thank you for making my experience so great!
It’s been amazing to meet personally so many incredible !
Hope to see you again soon and until then, long live !! .events .me

29/11/2022

Last year this time 🤩

I am on my way to looking forward to creating new memories!

This is what I aim for at this year:

✅ Meeting some of the super in my social networks like .events . If you are here and aant to meet and chat, please reach out today ans tomorrow!

✅ Creating some live content with the amazing ✌🏻. Stay tuned!!

✅ Geting new ideas and content material for my social media channels

✅See how looks like after 3 years of restrictions, see what is changed and what stayed the same

✅ Hunt innovation projects and ideas, especially related with and for hospitality and events

✅Attend some of the sessions of the fair and learn about new trends in the industry

✅ Enjoy some nice dinners and parties

✅ Meet some old friends and partners

And this is just what I have planned for 😂, not to count what will come unplanned!

So, let’s rock !!

08/11/2022

Fine Peopleling is a real thing!!

Just as fine dining, fine traveling or fine drinking, the people we decide to surrender ourselves and to share our time, energy and feelings with, become a part of ourselves.

This is just a small selection of people that have participated along the years to making me the person I become today and keep on transforming daily.

No special ocasion, just wanted to take this day to thank all people who teach me, who make me reflect, who make me question, who make me search, who make me stop and relax, who motivate me, who make me laugh, who make me want to start over and over, who make me see there is more to discover, who show me life is an ongoing growing path in all its dimensions.

Thank you .servera

27/04/2022

How does Inspirational Marketing and Mice Marketing get along?

Is there a true connection or are they incompatible?

For B2C market, inspirational marketing is a must as you need to influence feelings, emotions and aspirations.

But, is it the same in B2B market, especially in the MICE Industry?

We all know that inspiration is key in all marketing strategy, no matter the audience.

🧐But is this enough for ?

We believe event professionals and decision makers need more than their emotions and feelings to be stimulated. They need specific details, they need to visualize the product and understand its suitability for their specific needs, they need to feel reliability and expertise.

This is why, MICE marketing is different and needs a different approach and the use of the specific language speak.

Inspirational Marketing can be the pink puffy donut you can fantasize with, but MICE marketing needs to be the real fresh and consistent donut you can taste first!

22/04/2022

MICE Destination Marketing conversations be like nowadays 😂

We are joining the metaverse, but somehow the MICE destination marketing is still so behind in online strategy and digital tools.

So many opportunities on the market and still, suppliers and destinations are not embracing them and continue to keep their MICE marketing strategy and budget for offline actions only, like attending the industry events…and believe this is enough or the best they can do.

💥I am happy to announce E.ventology is currently developing a new package for complete MICE destination marketing services that will be available soon, so stay close for more news!!🤩

Happy Friday

19/04/2022

New season, new projects 🤩

Something really cool for the world is cooking in together with .iebn and

If you understand the word and consider , , and core values for your company, stay tuned for more info really soon!!

With such a great orga team, the turnout cannot be less than amazing!

18/03/2022

What inspires you? Is it a place? Is it a thing? Is it a time or moment? Is it a person? Is it an action?

What makes your mind click and see that new perspective or focus of things?

Along the years I have heard about many wierd places and actions that stimulate inspiration as they take our mind into a dimension where it feels like blooming.

I personally get the best ideas while I shower and close to the sea (don’t ask why, I have no clue…it must be someting to do with the water probably 😅).

But as I always said, I am much better at geeting inspired than being creative, my creativity needs a starting point to bloom.

And that starting point are usually special people that I resonate with and just motivate and inspire me.

It all starts with meeting or listening to someone interesting in order to get hit by the inspiration later in the shower 😂

This morning I had a very pleasant, cozy and inspiring chat with my non-official mentor that managed to make me gain clarity on some issues I have been struggling with for a while.

So, thank you again Sabrina for being there as my friend and my personal and professional inspiration. ♥️

I should probably hurry to the shower or to the beach now to finish visualizing the ideas I got this morning 😂

Happy Friday !

01/03/2022

This photo has a special meaning for most Easter Europeans, but it is not known in the rest of the world. So here is the story behind it:

This is called “Martisor” in Romanian and it has similar names in other Eastern European Countries.

This is a small detail that is offered to women on the 1st of March in this part of the world as we celebrate the first spring day today and this is a way of wishing health, love and happiness in the new year to come.

It can be weared pinned to your clothes or as a bracelet until end of March.

Even though I have been living in Spain for the last 17 years, my mom sends me Martisor every year and this is one of the traditions I most value and enjoy from my cultural background.

The origins of this tradition are very ancient, dating back in the Roman Empire, where New Year’s Eve was celebrated on March 1st, as the month was called in honor of the God of Mars.

Mars was the God of war and an agricultural guardian, who ensured the nature’s rebirth. Therefore the red and white colors of the string may be explained as colors the war and peace.

Somehow, this year, I feel Martisor has an even more special meaning in the current situation of Eastern Europe.❤️‍🩹

So, I would like to send a virtual Martisor to all women, as a symbol of my support and solidarity to what they are passing through, with the hope that the nightmare they are living will be over soon and peace will be restored in all our countries, as a new spring in all our hearts!

# standingwithukraine

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01/03/2022

This photo has a special meaning for most Easter Europeans, but it is not known in the rest of the world. So here is the story behind it:

This is called “Martisor” in Romanian and it has similar names in other Eastern European Countries.

This is a small detail that is offered to women on the 1st of March in this part of the world as we celebrate the first spring day today and this is a way of wishing health, love and happiness in the new year to come.

It can be weared pinned to your clothes or as a bracelet until end of March.

Even though I have been living in Spain for the last 17 years, my mom sends me Martisor every year and this is one of the traditions I most value and enjoy from my cultural background.

The origins of this tradition are very ancient, dating back in the Roman Empire, where New Year’s Eve was celebrated on March 1st, as the month was called in honor of the God of Mars.

Mars was the God of war and an agricultural guardian, who ensured the nature’s rebirth. Therefore the red and white colors of the string may be explained as colors the war and peace.

Somehow, this year, I feel Martisor has an even more special meaning in the current situation of Eastern Europe.❤️‍🩹

So, I would like to send a virtual Martisor to all women, as a symbol of my support and solidarity to what they are passing through, with the hope that the nightmare they are living will be over soon and peace will be restored in all our countries, as a new spring in all our hearts!

# standingwithukraine

22/02/2022

Thinking. is it overrated or underrated?

What do you think?

Today is thinking international day and I would like to celebrate the balance between overthinking and under thinking.

Everything starts with a thought and people who know me are aware in my case it is never just one thought 🤪, most of the time there is an ongoing storm of thoughts up there.

I am not sure, but I would say this is in part due to the multitasking and professional daily work of an , as you train these skills daily in this industry.

But recently I learned the importance of understanding we are not our thoughts and we need to be the one in control, not the other way around.

So I wish you happy healthy thinking day 🤗

14/02/2022

Love is the word of the day 💕

Because this is probably the most important thing that each of us can bring to any table we sit at.

Both in our professional and personal lives, nothing makes sense if it’s not done with love.

And if you also have the chance to share your passion or your profession with the person you love, than there is nothing that can stop you as the energy is incredible! 🥰

Happy Valentine’s day!

01/02/2022

Once again: leisure destinations are not rules free!!

After all these year, it is still surprising to listen to ideas like:

“We would love to set up a pop up surprise dinner in Ibiza watching Es Vedra by sunset from that famous watching spot”

Yes, we can agree this is an incredible experience, but you can’t monopolize it for your event.

Public spaces are public, as their name says and cannot be privatized just like that on any request…because in this case, they wouldn’t be public anymore!! And besides they would be ruined!!

There is a concept called “a destination’s carrying capacity” which is used to monitor and maintain the balance when exploiting a destination and should be considered always.

Events have a massive impact on a destination so the ones that are in charge of planning should be the first ones in considering this!

Let’s stop treating leisure destinations as no man’s land!

04/01/2022

Hi! My name is Iunia and I have no new year’s resolutions for 2022 💣💥

But what is an without a plan or a target? Well, it’s not exactly like that:

If I have learned something in the last two years is that I need to let life surprise me and understand what is trying to teach me.

So, I decided to be honest with myself and stop making proposals I forget or quit by March or April every year and focus on listening and understanding on what every moment and person provides so I can give or make the best out of it.

I also got to understand I don’t need any supervision of the progress I make or I fail to make, as the way I feel and relate to every new day is enough of an indicator to understand where I stand.

And I also know this way of doing things may not be the trendiest or the most productive way, but I am lucky to say that I have reached an incredible balance as a person and as a profesional by connecting to my inner self. And this is the only guidance I am willing to take now!

When you get to know yourself, you understand sometimes that standard methods do not always apply as each individual is unique!

I am now ready to board on the journey that every new day will bring!

What about you? Are you a new year’s resolutions person or more of a “go with the flow” method?

24/12/2021

Merry Christmas everyone! 🎄🎅🏻🍾🎁

One year more, one Christmas more and more experiences behind 🥳

May these holidays renew your spirit and may them bring peace and light in your hearts!

Let us feel grateful every time we look behind, for all that we have lived by now and full of hope and expectation of what it is to come!

20/12/2021

If it’s red it’s Christmas 🎄 🎅🏻or it’s Money Heist 😉

Money Heist may be over, but its legacy will always remain.

This was probably one of the best series of the last years that managed to break many patterns due to an original story and characters.

It became an international success due to the carrousel of emotions they managed to provide with each episode.

If you think it right, there are plenty of similarities between this series and the events industry:

- There is a lot of planning
- Innovation and Creativity are the basis
- All have the courage to go beyond expectations
- Expert knowledge is key
- There are a lot of psychological games involved
- Teamwork is essential
- Each team player is an incredible professional in his field and this is what makes them the best

Each of the characters stands for a message and as eventsprofs we can learn valuable lessons that can help us be our best version as professionals and as humans.

Let me know in the comments below who's your favorite character and what other lessons you have learned.

15/12/2021

Real life story 😃

We believe it is time to publicly acknowledge that leisure destinations for MICE are different.

You need specific knowledge to understand how they work and be able to deliver successful events.

Along the years, we were able to identify a gap between and , as most of the eventprofs come from and are used to urban destinations that are constant all year long, with punctual variations that usually depend on macro-events that are talking place.

First of all, you should know leisure destinations are cyclic, due to seasonality. And this is the peculiarity that changes it all. It determines fares, suppliers flow, limitations, additional costs, staffing challenges and many more issues you need to consider in order to avoid frustration during the planning phase and unwanted turnouts in the delivery phase.

So, instead of thinking “It can’t be that different!”, decide to look for the adequate support and learn the right way to do it!

23/11/2021

Tuesday quiz for eventprofs:

❓Question 1: Do you know how much time and money you spend on site visiting for an event?
❇️If you don't, please take a moment and make the numbers. You will be surprised!

❓Question 2: How much time do you lose in email ping-pongs asking for photos of certain spaces or descriptions of services/venues?
❇️I bet the answer is not "very little time"

❓Question 3: How many times did you go on a site inspection and discovered something totally different from what you have imagined?
❇️ I can imagine you can tell many stories on this topic :)

❓Question 4: How many times did you forget to take a photo or write down something during a site visit?
❇️No need to answer this one!

❓Question 5: How many times did you have to repeat a site visit with different decision makers each time?
❇️Maybe not every time, but a good bunch of times, for sure!

This post gives you 3 easy steps for an efficient planning and site visiting, so you can optimize your resources and time and make your events more sustainable by avoiding unnecessary traveling.

04/11/2021

What do you mean the hotel/venue is closed? 🧐

This is one of the most common questions a supplier has to answer in low season in the .

Yes, hotels and venues do close in winter season due to the decrease of the touristic demand.

The reality of a leisure destination is very different from an urban one, as they experience a big opening and a big shut down every year. And this is something most ignore when planning an event is such a destination.

But closing down a venue or a hotel doesn't have to be a drama, as this is an usual practice here. However, you must understand a series of things to understand how to handle and prepare your event at a venue that closes during winter.

One of the most useful resources you will be grateful for is a virtual site visit of the venue, so make sure to ask for one while the venue is opened during season so you can use it afterwards.

And if you need help with that, I am just a DM or a call away!

03/11/2021

So, Facebook is now Meta.

This promises to be a totally game and life changer for all of us.

Somehow I feel that we are all trying to get ready for this massive change about to hit us, but most of us don't know where to start...and this is totally normal.

So, I have a question for my family out there:

How do you see in the near future, when the Metaverse will be our daily reality?

Here are my thoughts on this:

- Traveling for site visiting will be history.
- I truly hope virtual will not take away hybrid and in person experiences
- I can't wait to see how incentive trips will look like as "reward" will have a totally different dimension
- I wonder how destination pitches will look like? Will virtual destinations compete with real destinations?
- Networking and gamification at virtual events won't be a challenge anymore, on the contrary, they will be mind blowing
- Give aways will be NFTs

Be as it may, one thing is clear: Technology has to be a bigger part of the event planning and management process!

PD. I kinda fancy my digital version in these photos :)

26/10/2021

Last week I was delighted to organize an in person site visit to one of our preferred suppliers .

And it was not just any site visit, but a result of using the that we have created for this amazing yacht for in .

First we did an assessment session to understand the requirements of the event and after seeing the virtual and understanding what this supplier can offer and how it can be used for their event, the clients decided to proceed with the in person visit which was much more efficient than a blind site visit many organizers do without having done their homework first.

This is what optimized looks like:

- they have spent much less time in choosing the suppliers
- they had already the main idea of what each supplier can offer and they only had to reconfirm small details, so the in person visit has been also shorter
- they can use the virtual site visit to promote and further prepare their event

If you also want to speed up and ease the planning of your next event in the , you can check our webpage to see our collection of virtual site visits or ask for a tailor made one!

P.S. In our IG Video you can chech the about Falcao 1 and for all the technical details, the virtual site visit on our webpage

06/10/2021

Did you know that there are no rivers in Mallorca?

That’s correct, no rivers and no lakes, just a water reservoir.

This is why sweet water and especially drinking water is a very important and valued resource on the island.

Considering that in high season, the population on the island increases usually in more than 30% every year, the water consume is highly increased.

These are some of the most important reasons, the water management needs to be done sustainably on the island.

The hospitality industry has a great responsibility in this matter, so many suppliers have improved their sustainability policy in the last years and are using filtered water for their guests.

This way, the water consume is reduced and optimized, so it is not a threat anymore for the environment.

Groups and events imply a high number of resources involved and their fingerprint on the environment is easily marked, so for fragile natural environment it is crucial to have a responsible management in order to preserve it.

The good news is that there are many suppliers for events fighting for awareness and doing things right locally, like in this photo, so next time you source for one, make sure the sustainability requirements are in place so that we can preserve natural paradises like

18/09/2021

At the end it always comes to this!

Knowledge and human value are irreplaceable in any field, but especially when it comes to managing events in foreign destinations.

Once you find the right kind of support, there is no going back and partnerships are long lasting.

But you probably don’t know it, until you try it!

It is incredible rewarding and reassuring seeing clients come back always because they have understood the value you provide!

Even when things get difficult, this is the kind of motivation that keeps going destination event experts to keep improving the value we bring to our clients and guests!

Mutual recognition and support is what keeps us all going and what we need to keep doing in this stage of events coming back!

Next week I will be assisting one of my oldest clients deliver an event in Mallorca and I am thrilled to rediscover how the work I have been doing still speaks for itself!

Hashtags-rrss

16/09/2021

Looking for an authentic touch for your event in Mallorca?

Typical give aways are a perfect choice!

But what to choose them?

Well, you can always google it, but it you really want to make an impression, let the local experts advice you! 😉

DM me if you need inspiration or advice for your events in the or or

14/09/2021

ADVERTISING INDUSTRY: Client or partner for the events industry?

Cinema is one way to promote destinations and inspire our travel and events industries, but I feel like advertising is the essence of that.

Recently I have seen the advertising "Monza is calling" that was shot in Palermo and it just blown my mind!
I think this advertising video is a masterpiece of a destination showcase and a tribute to all the cultural heritage of Sicily and Palermo.

As an , I believe this video is pure inspiration on how to make people fall in love with a destination in 5 minutes and make them want to go there and live the experience with all their 5 senses.

🎥 Once again, the video content power cannot be argued, as people already feel connected and familiar to a destination when they get there, after watching videos about it.

Not to mention that producing this kind of advertisements means organizing big events at the same time.
For the Red Bull advertisement, the main streets of Palermo and the city center have been shut down for a week and the dimension of this production has been considerable for all the city and the impact is enormous in terms of publicity and reputation.

The are also a very appreciated landscape for international brands that manage to inspire and promote our islands world wide.

Swipe to discover some of the most famous advertising videos made in Mallorca and Ibiza and let me know in the comments your opinion on the relationship between advertising industry and the events industry: Is advertising a client or a partner for the events industry? Or both?

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