07/05/2018
Hello fellow bakers and all my lovely followers!
Today I would like to talk about ordering a bespoke cake.
As a baker/cake designer, you tend to spend the majority of your time (aside from doing orders) learning, testing, practicing and developing your skills so you can sell your beautiful creations and know that your customers are delighted with what you provide.
Sometimes, (especially when you’re just starting out) you can look at a cake and think “that looks easy!” Or “this will take me no time at all!” And very quickly realize that something was way out of your skill level or because you had really no idea where to start, it ends up taking you a hell of a lot longer that you originally thought and the outcome may not have been great. It’s a learning curve, but an important one so that you know your limitations and know when to tell your customer that you do not feel confident in making the cake. Trust me, they will greatly appreciate this.
Often, I get requests for a large bespoke cakes and as soon as I give the quote, replies can vary from
• I was looking for something more in the price range of 60chf
•That much for a cake??
•So and so can do the same cake for ### chf
This is very normal and I truly understand why, as I was not always a cake designer so could not understand even the basic fundamentals of designing and making a cake.
I invest in cake courses that are costly and often mean I have to travel to learn, but it’s important to develop skills in new trends and to keep up with demand. Cakes are by no means basic anymore 🙂 they are done with structures, they are gravity defying, made with expensive materials, they come with sugar flowers, wafer flowers, real flowers that have to be prepared, sealed and included into a cake without poisoning your client and their guests! We do royal icing run outs, cakes are carved, they need to be supported, they need to be structurally sound for delivery. We spend up to two hours at venues, especially in the summer to transport the cake, chill it again so you can handle it, stack and dress/finish decorating the cake. You battle with the elements (heat and humidity, nightmare!!) we cry when things go wrong (which of course they do!) but when you have learned all of these points, and many many more, you’re able to create and design unimaginable cakes.
I constantly watch tutorials, I share my knowledge with many many caking groups and they do too (I LOVE the caking community!) I am constantly trying more - to be better, to broaden my knowledge and be the cake designer I want to be. This takes TIME. Years, in fact and I still have a long way to go.
I spend a great deal of time talking with my customers, designing their cakes, being the go to person for their special event, because their event is special and they are special. It’s important to know exactly what you’re doing.
The problem with people wanting a bespoke cake cheaply is that, as the old saying goes, “you get what you pay for” I don’t mean to sound awful but it’s true. If something is ridiculously cheap, but you have been quoted 5 times more the price from other places, there is usually a reason why.
Of course it is not always because the person will do a rubbish job, it could also be because that person still doesn’t know how to charge their worth which is very very difficult and if that’s the case, bakers, learn to charge your worth. You won’t achieve anything by being known as the “cheap cake lady” and additionally, you won’t make anything from it and what was once your passion will be something that is not worth while for you and you will struggle to then increase your prices. You work hard, you work long hours and often pull all nighters. Cakes can often take days to make, not the element of actually baking a cake but all of those decorations or flowers or figures or animals take soooo long! You work weekdays and weekends, you’re always learning so make sure your prices reflect that!
Back to the case in point, there are often times when you will be undercut. Someone will come for a bespoke cake and you give your quote and they say, that’s too expensive, so and so quoted me 50 for this cake.
Look at the picture below, so this cake looks like a Pinterest “nailed it” cake. But actually it has come from an actual client (so I am led to believe from my baking groups) who upon delivery was so shocked and upset and asked for a refund as it was absolutely not what she asked for. The baker said no refunds. I’m not going to get into that part of it as it’s not the reason for my post, but take a look at what the client wanted for a cake and what she received. There is a reason why cake designers charge their worth for their designs.
We all understand that if you have no experience with cake designing/decorating then you cannot be expected to know why our cakes are priced the way they’re priced. And I absolutely don’t get offended when I hear “it’s just a cake!?” I also thought this once too 🙂
Now with respect to this cake in the pic, I have no idea of anything else surrounding this picture other than what I mentioned in this post. I am highlighting this because it’s so important for a baker/caker to to know their limitations and if you are not confident in your ability to recreate what your client has asked for and you think that it’s definitely going to make you cry at some point, do not accept the cake.
This is also why it’s important for the client to do a little research, check out your bakers portfolio, look at their past work, ask if they have done anything like this in the past. That may also be no, but that certainly doesn’t mean they can’t do it, it just means they haven’t yet 🙂 but they should tell you if the cake is way out of their skill set.
Don’t be afraid of asking questions - it’s what we are here for ☺️☺️
Thanks for taking the time to read! Sorry it’s a long one!!
Harper Mae’s
😘😘😘