27/06/2025
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đ«đ· ĂDITO | Quand faire semblant devient un business !
đŽó §ó ąó „ó źó §ó ż EDITORIAL | When Faking It Becomes a Business !
On va dire les choses franchement :
faire semblant de mixer, câest tricher. Point !
Aujourdâhui, il suffit dâune clĂ© USB, dâun ghostproducer et dâun bon storytelling pour monter sur scĂšne, lever les bras, et faire croire au monde quâon est DJ. La foule est en feu, les Ă©crans sâilluminent, les platines tournent⊠mais personne ne mixe.
Et le pire, câest que ça marche.
Ăa booke.
Ăa vend.
Ăa grimpe en followers.
Pendant ce temps-lĂ , des DJs passionnĂ©s bossent leurs sets, creusent dans la musique, sâadaptent Ă la vibe, jouent avec les transitions, prennent des risques mais restent dans lâombre. Pourquoi ? Parce quâils nâont pas le bon âbrandingâ ou le bon algorithme.
Ce nâest plus de la musique, câest du théùtre. Une illusion millimĂ©trĂ©e, marketĂ©e, vendue comme de lâart alors que ce nâest quâun produit.
Et lĂ , on ouvre la fameuse boĂźte de Pandore : ghostproduction, imposture, vols dâidentitĂ© artistique, plagiats, escroqueries en sĂ©rie.
Faire semblant de mixer, câest mentir.
Ă son public.
Ă sa scĂšne.
Ă la culture.
Et ça finit par tuer lâessence mĂȘme du DJing : lâinstant, la prise de risque, la vĂ©ritĂ© du son.
Alors non, ce nâest pas juste du divertissement. Câest un manque de respect pour celles et ceux qui ont fait du mix un art.
Et à eux, je dis : résistez. Continuez. Ne lùchez rien.
Parce que dans ce cirque, vous ĂȘtes les vrais.
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Letâs be clear: pretending to DJ is cheating. Period.
Today, all it takes is a USB stick, a ghost producer, and a slick story to step on stage, throw your hands in the air, and fool the world into thinking youâre a DJ. The crowd goes wild, the visuals light up, the decks are spinning⊠but no one is actually mixing.
And the worst part?
It works.
They get booked.
They sell.
They blow up on social media.
Meanwhile, real DJs are out here grinding crafting their sets, digging for tracks, reading the crowd, taking risks with transitions and getting zero spotlight. Why? Because they donât have the âright brandingâ or algorithm on their side.
This isnât music anymore. Itâs theater. A perfectly rehearsed illusion, marketed and sold as art when itâs just a product.
And with that, weâve opened Pandoraâs box: ghost production, impostors, stolen artistic identities, plagiarism, fraud dressed up as fame.
Pretending to mix is lying.
To your audience.
To the culture.
To yourself.
And in the end, it kills what DJing is really about: the moment, the risk, the truth in the sound.
So no, this isnât just harmless entertainment.
Itâs a slap in the face to those who treat DJing as an art form.
And to them, I say: keep pushing. Keep playing. Donât stop.
Because in this circus, youâre the real ones.