Annabel Sarah Bridal

23/01/2025

K A T H E R I N E

Oh beautiful Katherine! Katherine was not feeling too confident about finding a wedding dress, but once she got started she knew exactly what she wanted and loved! She said yes to an incredible dress and is going to look so beautiful for her wedding!

Congratulations Katherine, I’m so happy for you! 🤍

22/01/2025

Less than four years ago, I turned a dream into a reality with the opening of my bridal boutique. My dad played an enormous part in that decision, even though he didn’t know it at the time. He was in a coma, recovering from major heart surgery, and my world was turned upside down. Whilst he was asleep I had a wild idea to open up my boutique to surprise him when he was better. Seeing his face when he first stepped into my boutique, after not seeing him for five months due to COVID restrictions, is a moment I will cherish forever.

Running my boutique has been an incredible journey, and to win Bridal Retailer of the Year for the West Midlands for two years in a row is beyond anything I could have imagined. I am so grateful to all of our amazing brides for supporting us from the very beginning—you all mean the world to me.

But today, I want to take a moment to thank my wonderful dad. Without him, Annabel Sarah Bridal wouldn’t exist. I had planned to take him to the National Finals in London this evening, but sadly, due to his health, it would be too much of a journey. Our diary is also packed, as always!

I hope everyone attending the finals has an amazing time, and we’ll be celebrating with you in spirit. Thank you again to my dad and to all who’ve supported us. Here’s to many more moments of gratitude and success!


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22/01/2025

That feeling you get when you find your dream dress! Eeeekkk! Meet our newest bride CHARLOTTE who is going to look absolutely incredible!
Congratulations Charlotte! We’re so happy for you!

20/01/2025

Our bride to be Hannah is officially on wedding day count down yay!
Hannah collected her absolutely stunning Rosa Clará dress and looked so beautiful! We’re so excited for you Hannah! Congratulations 🤍

20/01/2025

Looking for a show-stopping back? Look no further than our Rosa Clará collection! Every dress features a breathtaking back design that will leave a lasting impression on your wedding day. And if a stunning train is a must-have on your bridal wish list, don’t wait—book your appointment now! Which one would you choose?
1 - Alada
2 - Elaine
3 - Eliza
4 - Elaia
5 - Eiren
6 - Ethel
7 - Emerson
8 - Elenia

18/01/2025

K A T E

Kate is officially in her bridal era and said yes to the dress today! Eeeeekkk! She’s going to make such a beautiful bride!
Looking forward already to when your dress arrives!
Congratulations Kate 🤍

18/01/2025

Winner of Bridal Retailer of the year (est. less than 4 years) West Midlands 2024 & 2025!

Less than four years old and we’ve already been honored with this incredible award—twice! The Wedding Industry Award celebrates excellence based on real brides’ feedback, and we couldn’t be more proud of our five-star Google reviews. We’re dedicated to providing every bride with the best possible experience, and though we won’t be at the national finals in London this week due to our busy schedule helping more brides, we’ll be cheering from afar. Thank you for helping us become the best in our region—we’re beyond grateful!

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18/01/2025

Today we got to see our lovely bride to be Sarah again but this time for accessories! She has completed the look beautifully, can’t wait to see wedding pictures! Countdown is on 🤍

14/01/2025

One of the faces you’ll meet during your bridal dress journey with us!

13/01/2025

GUEST DRESS KAYLA

Available in the boutique until 19th January, meet Kayla!
A simple yet striking dress with options to customise it to your desire! Add sleeves, beading, change the fabric, add a slit? The perfect dress to add personalised touches!

Book now to try Kayla by visiting our website linked in bio.co

10/01/2025

You know it’s going to be a good weekend when visits with an absolutely incredible selection of .co dresses!
We are so honoured to be able to have a taste of this brand within our boutique for a pop up event! The dresses are out of this world! If you haven’t booked already, book onto the event by booking your exclusive bridal appointment by visiting our website.
Thank you Daisy for the new boutique gift 🤍 it was so lovely to see you, oh how I’ve missed you!!!

09/01/2025

THE BIG SALE WEEKEND

31st January - 2nd February 2025

After a hugely busy sale event last year, we’re back with another but this time with even more dresses and discounts!
Fancy saving up to £1000 off your dream dress?!?!

Due to the popularity of our sale events & limited dresses (first come first serve basis) appointments during our sale event will 50 minutes trying time & 10 minutes for your paperwork & famous yes to the dress pic if you wish!
Please note - we’d normally suggest 2 hours to find your dress so if you are in the early stages of dress hunting please book for our usual full bridal appointment on alternative dates, our sale events are amazing but can be overwhelming if you do not know what style you are looking for.

Ready to say yes to the dress? Book on for our sale event now by visiting our website and selecting the event service along with the event dates before it gets booked up!

09/01/2025

08/01/2025

Welcome to ‘WALK IN WEDNESDAYS’ yay!

Every Wednesday for the foreseeable future our boutique is now OPEN DOORS which means you can pop in and see us without an appointment between 9.30am - 2.30pm for a browse at our beautiful dresses, get to know us and ask any questions you may have!

You can pop in to collect any accessories during this time too!

We can still take appointments on a Wednesday but please note it may not be the full private service we normally provide so if you’d like our usual 1:1 service please book for an alternative day. We look forward to seeing you!

07/01/2025

Congratulations on Your Engagement! 💍

One of the most exciting parts of planning your wedding is saying “Yes!” to the dress.
At Annabel Sarah Bridal, we’re dedicated to making your bridal experience everything you’ve dreamed of and more.

Located in the charming market town of Alcester, Warwickshire, our exclusive boutique offers personalised, by-appointment-only fittings, ensuring you have the entire space to yourself for two hours of relaxation and indulgence as you explore our stunning collection.

We curate an exceptional selection of wedding dresses from the industry’s finest designers, combining timeless elegance with innovative, fashion-forward designs. Because when it comes to your dress, you deserve something extraordinary—something as unique as your love story.

Ready for an unforgettable bridal experience? Book your complimentary appointment today by visiting our website.
We look forward to welcoming you soon!

Photography -

07/01/2025

One of our favourites from the 2025 collection by

Sesun is crafted in our signature snow tulle complete with beautiful beaded lace and modern exposed boning for a ‘on trend’ finish!

Want to romance in Sesun? Book your free, private use bridal appointment in our luxury bridal boutique by visiting our website linked in our profile

04/01/2025

SERRAVALLE DESIGNER POP UP EVENT

17th - 19th January

We are thrilled to announce for one weekend only we are hosting a designer event filled with beautiful dresses from SERRAVALLE!

Serravalle was founded the same year as us (2021) by the award-winning Italian-German designer Riccardo Serraville. The designs blend contemporary style with timeless elegance so this event is not one to miss!

Book your exclusive use bridal appointment in our luxury bridal boutique for the above dates to enjoy this collection by visiting our website linked on our page!