08/10/2026
You will never be good enough for the wrong people. Stop trying.
I said that to someone revently after they saw a client testimonial of mine and I told them: do your best and keep plodding on.
That's it. That's the whole strategy.
But then it got me thinking about how many of us are sat in work relationships that aren't working. Clients who drain you. Contracts you dread. Businesses you're pouring yourself into just because leaving feels terrifying.
The money. The uncertainty. The "what if I can't replace it?"
I've been there. Proper stuck, not just slightly uncomfortable.
And I've had endings forced on me, ones I didn't choose and wasn't ready for. And I've created endings myself, walked away from things that weren't right even when the timing was awful.
Every single one of them? Blue sky on the other side.
Every. Single. One.
Not immediately. Not without a wobble or three. But without fail, something better turned up, or space opened up for something better to be built.
Because when you're holding on to the wrong thing, you've got no hands free for the right one.
The fear of leaving keeps you loyal to something that doesn't deserve your loyalty. And meanwhile, you're giving your best energy, your best hours and your best work to something that will never appreciate it properly, because it was never the right fit to begin with.
That's not dedication. That's just expensive people-pleasing.
So here's what I actually do when something feels off. I ask myself one question: if the money wasn't a factor, would I still want this?
If the answer is no, I know what needs to happen. The money question gets sorted. It always does. But you can't fix a relationship that fundamentally isn't right, no matter how many spreadsheets you throw at it.
Do your best. Always. Non-negotiable.
But if your best still isn't good enough for someone? That's not a you problem. That's a fit problem.
And the kindest thing you can do for yourself and for them is to stop forcing it.
Move on. Make space. Trust the blue sky.
It's there. I promise you it is.
If you're sat on a work situation that's been nagging at you, whether it's a client, a contract or something bigger, drop me a message. Sometimes you just need someone to talk it through with who isn't going to tell you what you want to hear.
And if there’s cake involved, always say yes to the cake. Extra piece of tasty advice there. X