After the death of her husband, Lady Pulbrook naturally turned to her love of gardens and flowers. She went into partnership with her friend, Constance Spry-trained florist Rosamund Gould. Together they worked from a basement room in Halkin Street before finding their first store.
Lady Pulbrook’s instinctive, iconic approach and her vast social connections, together with Rosamund’s technical know-how proved a winner. They opened their shop and the trend-setters flocked to them
1957
Pulbrook & Gould receives the first significant commission - to decorate the Dorchester for a high-profile debutante ball
The ballroom of the Dorchester was transformed into a 17th century garden with elaborate hedging and a fountain. The event being a terrific success, word spread and commissions snowballed.
1960
Pulbrook & Gould is commissioned for the wedding of David Hicks to Lady Pamela Mountbatten
1961
Pulbrook & Gould wins the contract for the wedding of the Duke and Duchess of Kent
York Cathedral was filled with the white rose of York to surround the beautiful Yorkshire girl, Katharine Worsley, marrying the Duke of Kent. An inspired and historic idea that, in its simplicity, set high standards.
1963
HRH Princess Alexandra appoints Pulbrook & Gould for her wedding at Westminster Abbey to Angus Ogilvy
1968
The first Pulbrook & Gould Book of Flower Arrangement is published
1975
Popular British TV drama series Upstairs Downstairs commissions Pulbrook & Gould for the wedding of character Georgina Worsley
1976
Rosamund Gould retires
Lady Pulbrook continues to grow the business with her sister-in-law, Sonja Waites.
1982
The second book Flowers For Special Occasions, is published
1990
Pulbook & Gould moves to a bigger location in Sloane Street’s Liscartan House
1994
Lady Sarah Armstrong Jones chooses Pulbrook & Gould for her wedding to Daniel Chatto
1999
Pulbrook & Gould publish a third book, Flowers
2000
Lady Pulbrook retires, aged 94
Lady Pulbrook’s sister-in-law Sonja Waites continues to run the business with her team of highly experienced florists.
2004
Taking a new direction
Pulbrook & Gould starts introducing more contemporary styles to it's repertoire and launches bespoke interior and events service.
2011
Lady Pulbrook dies, aged 105
2014
Pulbrook & Gould relocates to Mayfair
Set within the Grade-II listed building which houses Thomas Goode - the world’s finest china, silverware and glass store on South Audley Street - the shop is a visual spectacle, embellished with an assortment of luxury flowers, both natural and silks, along with elegant vases and containers.
2015
Pulbrook & Gould by Appointment is founded
A specialised showroom is established in Battersea, offering a bespoke consultation for events and interior design projects.
