Designer Bridal Boutique in St.Helens town centre, just behind the Theatre. There is a pay and display car park directly behind the shop.
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We work by appointment only, so we are able to provide you with the best experience. Message or call us to book yours Friendly and relaxed family run business. Established since 2006.
We offer outstanding one-to-one personal service. Our aim is to make choosing your gown with us a unique and pleasureable experience. We believe every bride is special here at Always & Forever. Our bridal collection
's reflect this with sample sizes available in the boutique to try from a size 8 - 28
So no matter what your shape or size we have a spectacular collection of exquisite bridal gowns from Romantica of Devon, Phoenix, Danielle Couture & Envy By Phoenix. We hope we can be part of helping you to make your special day that 'extra' bit special . We work by appointment only so we get offer you the best experience. Book yours today.
We look forward to seeing you soon.
We are currently closed for a family holiday and will re open on Friday 6th September.
We are waking up to a lovely view of the Turkish hills.
We will still be checking emails and inbox’s so if you would like to book an appointment or have any queries please get in touch.
Will you be the next Phoenix gown bride? 😍
Are you ready to say yes to the dress this weekend? 🤍✨ Make it Phoenix Gowns with our beautiful 2024 collection in stores now 🤍
Curvy collection sample clearance!
To make space for new collections we have lots of curvy samples reduced.
Here are just a few of whats available.
All of these are still current designs so can still be ordered in to store in any size with a discount off the full price if the sample gown is not in your size.
We are in love with this fabulous new gown.
Introducing Gemini from Phoenix gowns.
This is now available to try on and order in store.
NEW STOCK!
Another stunning gown from Phoenix Gowns new collection. ❤️
We only have 1 appointment left available this weekend so don’t delay booking your appointment. X
👀NEW COLLECTION👀
Now in store this simple but stunning gown is part of our fantastic curvy range from Envy by Phoenix.
To view our full collection contact us to book your exclusive appointment, you and your bridal party will have the full use of our boutique and our full attention.
We are having a well deserved weekend off to start the school summer holidays with the family.
We can still be reached by email or inbox should anyone have any appointment enquiries.
This gown is now in store and available to try on.
Simple yet stunning with the beaded detail around the neckline giving it such an elegant finish.
If you would like to be one of the first to view the new collection contact us now to book your appointment.
Congratulations to the new Mr & Mrs Melia-Platt on their fabulous wedding.
We first met Elizabeth way back before the world went mad with lockdowns and covid and after a lengthy delay she finally got to wear her fabulous gown from Danielle Couture Bridal.
We are so happy for Elizabeth & Sean and wish them a very happy life together. 😍
A full rail of new gowns waiting to be pressed.
Can’t wait to get these beauties out ready for some twirling for our lovely brides.
If you want to be the first to try the new collection then contact us now to book your appointment.
Ooohhhh new season stock has arrived.
We wasn’t expecting them to be in just yet so was a little surprise this morning when the delivery man arrived. 😃
After the weekends break in we are now back to normal with the new window due to be fitted on Friday and we will be open again today, we are open for evening appointments so will be at the shop from 4pm until 8pm.
Unfortunately due to a mindless vandal and want to be thief we will be closed for the full day today.
We are sorry to disappoint all brides that were due in today but are awaiting crime scene officers and have been asked not to touch anything in the shop until they have attended.
Rest assured all dresses stored with us are fine and untouched.
❤️REAL BRIDE GOOGLE REVIEW! ❤️
Thanks to Emma for such a lovely review, its always so nice to know that we are doing our jobs well.
“There are no words that can describe how brilliant this Mother and Daughter duo are.
I went into my appointment filled with so much worry, I am a plus size women, and my fears where MANY.
My number one fear was 'will a dress fit me'. Upon entering the shop, i was greeted with smiles.
This amazing Duo asked questions, without judgment. Took on board what i wanted and then went to it 🙂
They made me feel calm, they made me laugh, and most of all they made me feel special, nothing was to much for these two.
From start to finish they just put me at total ease, to the point, i was more the happy to try more dresses on to get the
full experience of every style.
There level of experience is without a shadow of doubt evident, and you can tell they enjoy what they do.
Needless to say I SAID YES TO THE DRESS !!
For those who are searching for there PERFECT dress, i urge and encourage you, give Always and Forever a call.
Make your appointment and be ready to be made to feel like the most important person they have ever seen.
Thank you Ladies you are remarkable!”
Amazing gowns at massively discounted prices.
Sizes range from 12-26
Prices start at £200.
Contact us today via email or inbox to book your appointment.
Absolutely love this idea. ❤️
This stunning gown will be arriving in store with us soon.
The photos don’t show the true sparkle this gown has.
Contact us today to book your appointment.
The gorgeous Elise gown is part of our curvy range in store.
Featuring a higher neckline and stunning skirt with glitter detail.
Appointments can be booked via email or inbox, all appointments are completely private with exclusive use of our boutique.
We are closed for holidays this week.
We are up on the beautiful Isle of Lewis having a little adventure.
We will be back from Tuesday 4th June.
Appointments can still be booked via email and inbox and all enquiries will be answered.
We are having problems with the phone lines at the moment.
If you need to contact us you can do so via email or inbox.
Thanks
Only 1 appointment now remaining for tomorrows Sale event.
Stunning gowns at amazing prices.
Contact us if you would like to take the last slot.
A close up of one of our most loved styles this season ✨🤍 Style number PH3121 ✨🤍
We are closed for a well deserved bank holiday weekend rest.
We will be open again for appointments from Tuesday as normal and appointments can still be booked through email or inbox over the weekend break.
Hope everyone enjoys the weekend. 🥂
April was such a busy month for us and May has started off just the same way.
This morning we met Emma who said yes to a gorgeous dress from our fabulous designer Phoenix Gowns.👗
If you want to be the next Always & Forever bride contact us to book your private appointment, you will have exclusive use of the boutique throughout your appointment and our full attention and guidance to find the perfect gown. ❤️
Another stunning gown from Phoenix Gowns that will be arriving in store in a few months time.
I really don’t know where we are going to put all these new beautiful gowns🙈
The 2024 Envy collection from Phoenix Gowns is absolutely amazing this year.
Whilst we always struggle to choose new gowns this season was particularly difficult as we wanted them all🙈
This is just one of the gowns making its way to our boutique soon. 😍😍
Another of the amazing new collection from Phoenix Gowns and Envy by Phoenix.
Can’t wait for this to arrive in store with us in a few months time❤️
A simply stunning gown from Phoenix gowns that will be arriving in store with us soon.
We can’t wait for the new collection to arrive!
Contact us to book your private appointment, you will have our full attention and exclusive use of the boutique.
Fancy something a little different??
The stunning Destiny gown from Phoenix Gowns and Envy by Phoenix is now available in store.
Contact us today to book your appointment.
44 Vincent Street
Saint Helens
WA101LE
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We couldn’t resist asking Ellie to model our new season gown from Envy by Phoenix after she helped her mum Mandi to choose her very own Phoenix gown for her special day. 😍
SALE NOW ON! Contact us today to book your appointment
All of these gowns are in store and available to try on now. Contact us today to book your appointment.👰♀️
Who doesn’t love a dress with pockets?? Holly sure loves this one😍 Dancefloors North West provided the floor that sparkles as much as our gowns.
Are you getting married in 2024 or 2025?? Book your bridal appointment now and get exclusive use of the boutique and our undivided attention. Lets see who has the best twirl👗 Contact us via inbox or email
Could this be your perfect dress? The beautiful Chloe is from our fabulous designer Envy by Phoenix. Message or Email to book your appointment now.
Most of you will have met my wonderful Sister Diane, Clare’s Mum. She’s a genuinely fabulous person! Well Diane & her very lucky husband Jimmy, Celebrate 40years of marriage in a few weeks time. 💕 Ruby Anniversary 💕 Yes 40years without killing each other 🤣 As a family business we would like to extend our Celebrations to you 👰🏼♀️ We are having a 💕 Ruby Ticket Event 💕 40 Envelopes - Discounts in each Envelope: Ranging from £40 - 40% OFF your dress! All you have to do is purchase your wedding dress with us from 1st March 2022*. You will get an Envelope with your purchase. Open it and let’s see what you’ve won! Sale Dresses are excluded from this event. There’s only 40 Envelopes, once they’re gone, they’re gone! Message us today if you have any queries or would like to book an appointment. Just think in 40years time it could be your Ruby Wedding Anniversary 🥂 P.S I am the youngest Bridesmaid. I’m not quite so cute anymore. But still remember how excited I was to be a Bridesmaid. Wonderful memories 😀 #40yearsofmarriage #rubyweddinganniversary
This simple but stunning dress is now available in the boutique. Book your private appointment today. No other brides in the shop. Just us, you & your guests. You have our undivided attention. Our fitting room is spacious and well lit. Your guests have their own seated area opposite the fitting room. We pull the curtains back and wait for the ‘WOW’! What you waiting for. Send us a message 📧 #bride #2022bride #StHelens #2023bride
So what you waiting for? For the month of AUGUST only we have 20% Off. * Excludes Alterations Including SALE dresses that are HALF PRICE! You get a further 20% Off. So basically 70% Off in total. Wow 🤩 Message us to book your private appointment. #augustspecial #buylocalsupportlocal #afbridalboutique
Are you sat daydreaming about your perfect Wedding Dress? Worried your budget won’t stretch to your FAVOURITE Wedding Dress? Well stop right here 🛑 For the month of AUGUST we are offering 20% OFF So the dress of your dreams could, become a reality! Message us today to book your appointment. Your wedding dress awaits 👰🏼♀️
A glamorous ballgown style with a tiered tulle skirt with horse hair trim and finished with a v back with illusion detail. Book your appointment today 👰♀️ #afbridalboutique #weddingshop #designerweddingdresses #sthelensbusiness
Friendly and relaxed family run business.
Established since 2006.
Owned and managed by sisters Eileen & Diane.
We offer outstanding one-to-one personal service.
Our aim is to make choosing your gown with us a unique and pleasureable experience.
We believe every bride is special here at Always & Forever.
Our bridal collection's reflect this with sample sizes available in the boutique to try from a size 8 - 28
So no matter what your shape or size we have a spectacular collection of exquisite bridal gowns from international designers Ronald Joyce, Romantica of Devon, Phoenix, Danielle Couture & Envy By Phoenix
We hope we can be part of helping you to make your special day that 'extra' bit special .
We work by appointment only so we get offer you the best experience.
Book yours today.
We look forward to seeing you soon.
