Mason Events

01/12/2022

What a powerful opening day to dive into the world of business connections and events. Thank you for inviting as the hosted buyer to IBTM Barcelona. Such a joy linking up with my industry colleagues and friends.

IBTM World 2022 is off to a strong start with thousands of exhibitors from around the world upping their game. This year's show is out to inspire the events world to deliver exceptional experiences from 2023. For over 30 years, IBTM World has been providing the global community with the inspiration, business connections and content you need to create world-class events for our associations and customers.

#2022

06/05/2021

【Read More: https://masonevents.com/guidance-events-during-covid-19/ 】

On April 28, the ACC Liverpool Exhibition Hall (ACC Liverpool) hosted the offline business event Change Business For Good, with more than 1,000 representatives attending the event. This is the first commercial event held in the UK without Covid-19 protection measures since the all-British blockade in March last year.

This offline business event is part of the British Government's Events Research Programme ("ERP"), which aims to allow visitors to safely return to indoor venues to participate in events as the restrictions on COVID-19 activities are gradually relaxed.

08/04/2021

【Read more: https://masonevents.com/zh/7-steps-to-content-marketing/ 】

What do you think when you think of "content marketing"? Is it Weibo? Social media posts? YouTube video? Although all of these are included, there is much more to content marketing. Because content marketing has existed for many years, even before the Internet, and all of this can be attributed to "storytelling." Imagine... are you more likely to focus on interesting stories about how products can help someone or even change their lives than rigid promotional ads? Although content marketing has existed for many years, with the help of the Internet and social media, companies have more opportunities than ever to present content to audiences.

Once content marketing is applied to commercial purposes, it is an extension of your company's brand spirit, your business purpose, and the value you want to deliver.

Still worrying about how to plan content marketing? Mason Events will teach you seven steps to create trustworthy marketing content.

01/04/2021

【Read more: https://masonevents.com/zh/events-revive/ 】

With the announcement that the UK is moving to lift restrictions by the summer, Mason Events wanted to examine what audiences will be looking for from brands as they begin to re-engage with live experiences.

18/03/2021

【Read more: https://masonevents.com/zh/4th-consumer-era/ 】

Question: MUJI, Tesla, vegetarian "Future Burger", shared office, what are the common points of these four things?

Answer: They are all typical representatives of the "Fourth Consumer Era"!

In the Fourth Consumer Era, mass shopping no longer simply pursues material things to satisfy themselves, but finds themselves through consumption, and thinks about the meaning of life and understands the meaning behind the brands. For example, MUJI symbolizes simple life and breaks away, Tesla is an environmentally friendly choice for self-driving travel, and "Future Burgers" are vegetarians to save the planet, and so on.

08/03/2021

👉Happy International Women's Day!👈

A beautiful woman draws strength from troubles,
smiles during distress
and grows stronger
with prayers & hope.
You are one of them
Wishing you a very Happy Women's Day!

05/03/2021

【Read more: https://masonevents.com/zh/increase-ig-reach/ 】

To run Instagram well, it is not only necessary to plan account positioning, content and image design but also to learn how to increase the reach of posts in order to obtain more organic reach.

Based on the research, actual measurement and discussion results of marketers with reference to the Mason Events, we have summarized these detailed four tricks for everyone.

要经营好IG不单要规划好帐户定位，内容以及图片设计，也需要学会如何提升贴文触及率，以获取更多的自然触及数（organic reach）。

根据英国梅森会展的研究、实测与参考国外行销人员讨论结果，归纳出这篇一次详解四招给大家。

02/03/2021

【阅读更多：https://masonevents.com/zh/trade-fair-revive/ 】

随着全球疫情趋稳，疫苗加速接种，给各大行业复苏带来信心。英国也将在6月21日之后，逐步恢复会展和活动行业。

感谢《中国贸易报》第一时间发布前沿信息，表示全球复展的良好迹象。感谢《中国贸易报》对梅森会展管理公司CEO郑喆的采访，感想颇深。在征得同意后，“英国梅森会展”予以转载，以飨读者。

25/02/2021

🎉🎊🏮Mason Events wish you all a very Happy Lantern Festival. 🏮🎊🎉

Celebrated on the 15th day of the first Chinese lunar month, the Lantern Festival traditionally marks the end of the Chinese New Year (Spring Festival) period. It's Friday, February 26 in 2021.

People will go out to look at the moon, send up flying lanterns, fly bright drones, have a meal, and enjoy time together with family and friends in parks and natural areas.

The Lantern Festival is the last day (traditionally) of China's most important festival, Spring Festival (春节 Chūnjié /chwn-jyeah/ a.k.a. the Chinese New Year festival).

After the Lantern Festival, Chinese New Year taboos are no longer in effect, and all New Year decorations are taken down.

The Lantern Festival is also the first full moon night in the Chinese calendar, marking the return of spring and symbolizing the reunion of family.

25/02/2021

Everything you need to know about Lantern Festival

17/02/2021

【Read more: https://masonevents.com/zh/asmr-marketing/ 】

The ASMR sensory experience marketing, which breaks away from traditional thinking, has emerged in 2019-2020, and it is ranked 4th in YouTube's most popular search keywords in the world! What exactly is ASMR marketing? How can you grasp this new marketing opportunity?

跳脱传统思维的ASMR 感官体验营销，2019-2020年度拔地冒起，更在YouTube全球热门搜寻关键字排名第4！到底ASMR营销是什么？你又能如何把握这种崭新的营销机会呢？

Sorry, this entry is only available in Chinese 中文.

10/02/2021

🏮🎊Mason Events would like to wish you a very happy and prosperous year ahead!🎉🧧

Bring on Chinese New Year 2021!

03/02/2021

【Read more：https://masonevents.com/zh/clubhouse-fomo/】

See ya, Instagram! Farewell, Spotify. So long, X Factor and goodbye Loose Women. Everyone is desperate to be invited to this exclusive audio-only social media platform "Clubhouse" packed with celebrities, talent shows and very, very good thought-provoking conversations...

上周，本来默默无闻的Clubhouse（后文简称CH）因为特斯拉CEO埃隆·马斯克的【开房聊天】，突然变成了全国最炙手可热的App。和这个时代的其他爆款商品一样，一瞬间，我周围的朋友要么玩地不亦乐乎，整天挂在上面，要么苦苦地在朋友圈求邀请码。

因为限量是残酷的，一方面是CH的行销手法，一方面是团队还在努力升级App的基础设施以应付更大的流量，所以必须先限制使用人数。但终究“供不应求”的邀请码造就了CH的神秘感：不管这是什么，我也要跟风！一时间大家都患上 （Fear Of Missing Out）。有许多矽谷科技业和美国影视圈大咖都已经在这个小圈子中与使用者聊天互动，而这种可以在同一个俱乐部聊天室里面与名人和见不到面的好朋友近距离接触的感觉，更让使用者趋之若鹜。

27/01/2021

【阅读原文：https://masonevents.com/zh/video-marketing/ 】

2020年，由于新冠病毒迫使大多数公司将业务重心转移到线上，因此，尽可能多地优化网站并留意新的优化机会变得尤为重要。

内容营销和视频营销在您的优化策略中非常重要，因为它可以帮助公司吸引流量，建立与消费者的信任联系，同时增加转化并产生更多的业务。英国梅森会展将在此文中为您提供一些技巧，希望可以帮助您的视频获得更多观看次数，产生更多潜在客户，更重要的是，将这些潜在客户转化为销售量。

#数字营销 #视频营销 #2021十大科技趋势 #品牌出海 #英国梅森会展

20/01/2021

【阅读原文：零花费的社媒营销模式，你想要吗？https://masonevents.com/zh/free-digital-marketing/】

Pedigree（宝路）是一家国际宠物食品公司，但是在产品之外，他最出名的地方，是他的宣传广告。他们的广告总是能够用最简短有力的语言来向人们证明，养狗是积极的，并且有助于你成就更好的自己。简而言之，他们所宣传的就是，养狗=快乐，更多的人养狗=更多人的快乐，这道简单的加法很好理解，而这颗安利也很容易服下。

对大多数的你们而言，你喜欢宠物吗？当你在社交媒体上看到宠物的照片是不是没有抵抗力的想按赞？英国梅森会展相信绝大多数的营销人士都知道爱狗人士有这样的行为，但是，如何利用它来做有意义的营销？这就是Pedigree公益营销活动 for Dogs和 on Zoom厉害的地方。

#数字营销 #网络营销免费学 #品牌出海 #宝路犬粮 #跟大牌学营销

11/01/2021

【阅读原文：https://masonevents.com/zh/free-digital-marketing/
】

数字营销是营销的一个子领域。因此，它汇集了旨在通过一个或多个数字渠道影响客户行为的所有措施。在其主要分支机构中，我们常见的有例如社群管理、在线广告、电子邮件等营销方式。

在2021这一年，数字营销正在发生根本性的变化。曾经只在科幻电影中出现的人工智能和视觉研究等技术，也更多地在数字营销当中体现。在当前互联网和ICT（信息和通信技术）爆炸式增长时，衍生出更多的数字营销手段。结果，越来越多的公司正在使用它们来优化其数字营销活动。

最近，英国梅森会展通过一系列研究，总结出11种2021年数字营销的趋势和预测。
#数字营销 #2021十大科技趋势 #品牌出海 #营销 #国际会展 #活动策划

22/12/2020

【阅读原文：https://mp.weixin.qq.com/s?__biz=MzA3MzcyNjkyNw==&mid=2649705014&idx=1&sn=15f5f989a261681978a749d9553065bd&chksm=87114496b066cd800044cbe2d94584295d08ce73f29b54befd77de4fec523c1915c024a3bec0&token=1857813236&lang=zh_CN 】

2020就这样悄悄地走了，这个曾经另世界为之疯狂的一年。她曾伴随着各种谣言四起、无孔不入，而她又走得太快，让人来不急细细回味她的一分一秒。

让我们拨开模糊中的混沌，一起来回顾英国梅森那些2020的“最”时刻！

#圣诞快乐 # #新年快乐 # #2020尾声 # #2021来了 # #年终总结 # #年终回顾 #

21/12/2020

#圣诞快乐 #2020圣诞 #圣诞在干吗

21/12/2020

Mason Events wish you all a Merry Christmas and Happy New Year!

18/12/2020

【疫情之下：欧洲各国如何过圣诞和新年？— http://mp.weixin.qq.com/s?__biz=MzA3MzcyNjkyNw==&mid=2649704950&idx=1&sn=7acff981d30a3cabeb0113c14013aab5&chksm=87114756b066ce404eda7c6f4d5f119ea317a36685b5df74d47672c6f12fb9fd5d992c8d9288&token=1103424912&lang=zh_CN 】

西方节日里，圣诞节象征着团圆、幸福，更多的是为了庆祝新生，是一个喜庆祥和节日。然而今年的圣诞节尤其特殊，数月以来，欧洲新型冠状病毒安全措施一直限制着数百万欧洲人民的生活方式及出行安排。

因此，随着圣诞节的临近，各国政府不得不就是否放宽假期限制做出艰难的决定。

接下来，让我们一起去看看今年欧洲的圣诞节和新年出行计划吧～

遵守出行政策，玩转不一样的圣诞节！

14/12/2020

【 】【 】【 】

【Congrats on Mason Events CEO, Shirley Zheng, winning the Enterprise category in the 2014 Vice-Chancellor’s Alumni Awards】

Read more: https://blogs.surrey.ac.uk/blog/alumni-profile-working-in-events-management/

"In 2013, I was fortunate enough to go to England and spend an unforgettable time studying at the University of Surrey, a prestigious institution of higher learning. Although the life of studying abroad is hard, I can do a lot. With the help of teachers and classmates, I enriched my knowledge, broadened my horizons, and laid a foundation for my future entrepreneurship. The harvest this year has become a precious treasure in my life and left beautiful memories.

Thanks to the University of Surrey for awarding me the "Winner of the Enterprise category in the 2014 Vice-Chancellor’s Alumni Awards". I feel very honoured. When opportunities arise, I would also like to express my sincere gratitude to friends who have been committed to promoting friendly cooperation between China, Britain and Europe for a long time. I hope that more aspiring Chinese young people will have the opportunity to study at the University of Surrey, promote exchanges between China and the world, and contribute to world peace, cooperation and development."

-- Quoted from Mrs Zheng's acceptance speech

12/12/2020

【7th Anniversary】【Happy Birthday to Mason Events!】

We are very pleased to announce that this is the seven-year anniversary of Mason Events – it was on Dec 12th, 2013 that we first announced ourselves and started the process towards becoming a fully-fledged event management company! Today, 7 years later, Mason Events is completely up and running; we organise grand exhibitions, events and even set a foot in the digital marketing sector; and we are doing our very best to change the world by introducing more excellent Chinese brands to it!

Thank you for being part of our journey and for following along. We’re excited for 2021 and for all the adventures in our eighth year in business!

10/11/2020

由英国福建社团联合总会举办：后“疫”同行 UKFFA 2020 中英二期线上公益讲座将于11月15日星期日（英国时间下午1点）与（北京时间晚上9点）举行线上活动。

活动参与方式：
1. 手机或电脑下载“腾讯会议海外版VooV“；
2. 输入会议号“922 363 461”并点击加入会议。

30/10/2020

Happy Halloween everyone!

20/10/2020

【 ｜ Finding a silver lining: Community service during COVID-19】

2020 had the promise to be another record-breaking year in many ways for the meeting and convention industry, supported by economic growth.

Yet, unknown at the time, coronavirus was approaching the U.S. in late December and early January. By February, the health and human tolls were becoming a reality, and by March, the economic impact was becoming apparent.

The coronavirus pandemic changed the nation, leaving businesses, especially small businesses, with little choice but to adapt and adjust, implementing temporary strategies such as work from home, digital meetings, expense reduction, staff reduction, and creating new forms of business delivery.
The hospitality and tourism industry is among the hardest hit due to fears of community COVID-19 spread through travel and group environments. This has resulted in the postponement and cancellation of events, conferences, conventions, and sports leagues, immediately driving down travel and tourism for business and pleasure.

For full article: https://lnkd.in/gjKsAxf

Author IMEX Editorial IMEX Group imexexhibitions.com [email protected] Share this post Greg De Shields, Executive Director, PHL Diversity business development division, Philadelphia Convention & Visitors Bureau is just one of many talented speakers taking part in PlanetIMEX, the...

19/10/2020

【Sharing | Banksy new artwork!】

This picture shows a little girl using a bicycle tire as a hula hoop. Last Saturday, the mysterious street artist, Bansky, posted this graffiti photo on his official Instagram account. The photos also appeared on Banksy’ website.

13/10/2020

13/10/2020

【 First shows since restart send encouraging signal for German exhibition industry】

Following a six month standstill for the industry due to the Covid-19 pandemic, 12 tradeshows have been successfully held in Germany, trade association AUMA reports.

The events included public fairs with international and regional appeal as well as tradefairs with regional to national catchment areas and international participation.

For more: https://lnkd.in/dv_P663

'Deutsche dozen' of shows represent successful restart for the exhibition sector in Germany.

30/09/2020

In 2020, the Mid-Autumn Festival will fall on October 1st (Thursday). It is the same day as China National Day.

The Mid-Autumn Festival is celebrated in many East Asian communities. In China, it's a reunion time for families, just like Thanksgiving, while in Vietnam, it's more like a children's day.

The Mid-Autumn Festival is also called the Moon Festival or the Mooncake Festival. It traditionally falls on the 15th day of the eighth month in the Chinese lunar calendar, which is in September or early October in the Gregorian calendar.

The Mid-Autumn Festival is the second most important festival in China after Chinese New Year. Chinese people celebrate it by gathering for dinners and lighting paper lanterns.

Domestic China trips are allowed in China (except for areas with medium or high risk). For more latest travel information such as where you can travel and what you will need, please see: https://www.chinahighlights.com/travelguide/china-travel-reopen-restrictions.htm

25/09/2020

【 】 The first ever London Mural Festival will take place throughout September 2020.

Laura Citron, CEO of London & Partners “Culture and the arts are synonymous with London and it’s the number one reason that visitors come here. The London Mural Festival is a fantastic innovative addition to our cultural landscape and really puts London in the spotlight as a dynamic and creative city.”

Read more: https://www.londonmuralfestival.com/