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15/05/2024

I have come across many content creators who are struggling to monetize their pages. Facebook monetization is a service which can help you earn passive income whilst majoring on your advertisements and YouTube. Sadly in Africa only two countries are eligible for instream ads Facebook monetization and that is Egypt and South Africa.

This might sound unfair to many content creators but remember Facebook is a business and they do what best for them first. Just like Tik tok monetization is not available in many European countries, there are many factors that affect this.

To understand this first I want you to consider how many people in Zimbabwe have bank debit cards or visa cards , how many people transact online, how many companies pay money to Facebook for advertisements, how many online shipping companies deliver to Zimbabwe directly , Can you transfer Paypal to a bank in Zimbabwe,Do we have tax identification numbers etc . This might sounds off but the answers to these questions are what the Facebook manager might be thinking sitting in his/her office.

This is not a Zimbabwean issue but in many African countries, businesses typically have smaller marketing budgets compared to developed economies. This translates to lower ad spending on platforms like Facebook, impacting potential creator revenue.

Another factor is Limited targeting options here Advertisers might find out targeting specific demographics or interests challenging due to data limitations or infrastructure gaps in some countries.

Payment infrastructure is another factor to take note of this includes restrictions on international payments: Creators facing limitations on receiving international payments through platforms like PayPal can hinder monetization efforts. Someone might ask why these restrictions?, well factors surrounding Customer due diligence, anti money laundering systems , currency changes among others also have a part to play in this.

Somebody might be asking so hey Leccoo how can I navigate around all this and be able to earn money on Facebook. Well the fact that our neighbors South Africa are eligible should be something to be delighted about. We definitely cannot petition Facebook to recognize us because they are not obligated to but we can manoeuver our way through the already existing system.

You can contact +48 792 556 953 and receive information and proposals regarding quality monitoring, navigating on ineligible country , payouts options , community guidelines, content production, do's and donts and many other things you might want to know about Facebook monetization.

By Aleck Leccoo

14/02/2024

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