Breakthrough Events

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Breakthrough Events

Breakthrough Events is a specialist event management company and consultancy for the outdoor sports

From brand activations to product launches, from major sports events to pioneering workshops, Breakthrough Events works with clients all over the world to shape, plan, manage and deliver memorable and impactive experiences throughout the outdoor, endurance and adventure sports industry.

06/12/2022

Reflecting back on the end of a busy season, it’s been another big year for Breakthrough Events supporting with competition and event management along with expanding our offering into the provision of expert bike mechanic services.

Here’s a snap shot of the major events & projects we’ve been across this year ➡️

Event Management
➡️British Swimming: Para Swimming World Series Event, Aberdeen.
➡️British Swimming: British Championship (BS Flagship event), Ponds Forge.
➡️Keswick Mountain Festival,Keswick.

Competition Management
➡️ Birmingham 2022 Triathlon, Paratriathlon & Mixed Team Relay
➡️ Birmingham 2022 MTB, Road Cycling & Time Trial
➡️ Professional Triathletes Organisation; Collins Cup, Slovakia.

Project Management
➡️ ESO Sports - Warner Brothers Discovery; MTB World Cup Series, global.

Expert Bike Mechanical Support
➡️ Birmingham 2022 Triathlon, Paratriathlon & Mixed Team Relay.

We’re also delighted to announce that .design has come on board as a Director with Breakthrough Events to further expand our support services across expert bike mechanic services - bridging the gap between the fast paced world of bike innovation and events. More news on that to come soon!

22/04/2022

This is how the delivery of our last major event finished 💥🥇🥈🥉🏊‍♂️

An 8 lane final filled with 8 British Olympians at the British Swimming Championships.

A behind the scenes glimpse of what we’ve been up to since Christmas! It’s been a busy few months and we’ve not finished yet. We’ve got some exciting projects in the pipeline.

08/12/2021

Great bit of promo for our sister company !

03/12/2021

28/10/2021

We’ve been out exploring locally whilst here in the Alps. It’s been a perfect location to reflect on the last 18 months and where we are now heading into 2022, the two are worlds away.

We’ve had a busy end to the season and we’ve got some truly innovative and exciting projects in the pipeline across not only major sport events but also the adventure & endurance industry.

We’re going to enjoy our last few days here ready to go again on our return. We’re looking forward to coming back here for the launch of one of our projects with the .

24/09/2021

Did you watch the racing at the Collins Cup last month? The ever forward-thinking PTO used a Bolt camera to capture some of the action. This type of camera, the fastest of its kind, has never been used in sport before. You’re more likely to see it behind the scenes at the movies, where it has been used in films such as Dr Strange, one of the Marvel series.

The Collins Cup Professional Triathletes Organisation

21/09/2021

Last month’s Collins Cup was a real showcase of the best talent, drama and tactics that the world of triathlon has to offer and we were super excited to be involved behind the scenes at the inaugural event.

Staged by Professional Triathletes Organisation (PTO), this Ryder Cup-inspired format saw teams of 12 representing USA, Europe and Internationals pitched against each other on a 2km swim, 80km bike, and 18km run course in Šamorín, Slovakia.

The format involved 12 races, 6 female and 6 male, featuring one athlete from each of the three geographic teams. At the end of a full day of exciting racing, one team was crowned the winner.

The Collins Cup was the who's who in the triathlon world, bringing together Olympic Triathletes, such as Katie Zaferes, and Multi World Champions, Daniela Ryf and Jan Frodeno. Team Captains were triathlon Sporting Legends including the likes of Simon Whitfiled, Natashca Baddaman, Normann Stadler and Lisa Bentley.

All the action was broadcast live on Eurosport with commentary from seasoned pros, including Phil Ligget and Alex Payne.

It was an honour to be drafted in as event management support on such a prestigious event. We supported the delivery of the technical competition management, including transition set up and management, providing guidance and support around race protocols, such as swim start procedures, and athlete services support.

A true Breakthrough Event!

16/09/2021

We are still catching our breath after an amazing week in the beautiful Lake District last week. Lisa was Operations Director for the Keswick Mountain Festival (KMF), which saw over 20,000 visitors and 100+ exhibitors from across the outdoor industry come together over 2.5 days.

The festival takes place on the shores of Derwent Water near Keswick and boasts 360 degrees views of one the most stunning areas in the Lakes District. To the south you can see Cat Bells and to the north, Skiddaw. A truly amazing location for an event.

This family-friendly festival was all about inspiring people to get out into the great outdoors. There was also an accessibility zone with exhibitors that supported access into the outdoors for those with disabilities, helping to make the outdoors a welcoming place for all.

Spectator and participation sports included running, cycling, swimming, triathlon, aquathon, hiking and more. There was a full programme of talks from world class athletes, mountaineers and adventurers as well as local legends, and live music from bands such as Space and Republica.

First established in 2007, KMF is now one of the UK’s largest Mountain Festivals. As you can imagine, a lot of work goes on behind the scenes to make it all happen and it requires a lot of attention to detail. See our pictures for a sneak peak at some of what our work involved during the five build days and two de-rig days.

Keswick Mountain Festival

12/08/2021

We are excited to be working with the Professional Triathletes Organisation (PTO) at the end of the month, supporting their delivery of the inaugural Collins Cup in Slovakia.

This hotly anticipated triathlon will see the greatest triathletes from across the globe assemble into competing regions – Europe, Internationals and US – at one major event.

The Collins Cup was inspired by and named after Judy and John Collins, who 40 years ago were instrumental in establishing the sport of triathlon by inaugurating a long distance event in Kona, Hawaii.

From its earliest days, the competition has included men and women racing the same distance, over the same course, on the same day for equal prize money. This has always been an important principle of the Collins and the cornerstone of the philosophy of the PTO and one of the reasons we love the sport and working with such organisations.

Check out their video to see what it’s all about.

11/08/2021

Posted • WANT TO TAKE PART IN THE NEXT EM MENTORING PROGRAMME!?

Plans are currently underway for the next EM Mentoring programme.

You can complete the Register Your Interest form and sign up to be the first to know all the details as soon as applications open for both Mentors and Mentees!

Find the link in their bio!

**********************************

We’ve just finished the first 6 month mentoring programme with

What a journey. Lisa took on two mentees who wanted to further develop their career within the world of major sports event management.

We are so pleased to report that both mentees by the end of the 6 month programme successfully secured work that suited their chosen career path within major sports events. Both mentees and mentors learnt about themselves and widened their network.

We would highly recommend the experience as a mentor or mentee and have opened up opportunities for the next programme.

09/08/2021

We’ve been busy this weekend working on an exciting ultra running event by Rat Race. Their inaugural Canterbury Trails is based on a pilgrimage and is a 100+km ultra from Southwark Cathedral in London to Canterbury in Kent along some fantastic urban and rural trails. We were drafted in to support the event director with course logistics to ensure the smooth running of this 25 hour event.

Great work by the RR events team on the delivery of a successful event and a huge well done to all the finishers.

26/07/2021

WOW! The Olympics has begun with huge excitement already. We've been glued to our TVs watching as much action as we can.

Although the modern Olympics may have been around for well over a century, they keep moving forward and innovating. This year the IOC has introduced five new sports to the programme - Sport Climbing, Skateboarding, Surfing, Sotfball/Baseball and Karate. New women's events and mixed gender events have also been introduced in sports like athletics (mixed 4x400m relay), cycling (women's madison), swimming (4x100m mixed medley relay and women's 1500m freestyle) and triathlon (mixed relay).

Team GB's youngest ever summer Olympian at just 13, Sky Brown, competes on Wednesday in the women's park skateboarding discipline. For those new to the sport, park skateboarding takes place on a hollowed-out course with lots of curves. Competitors climb the curves at speed, performing mid-air tricks.

Did you catch the other discipline of street skateboarding these last two days? It was full of fun and thrills, with athletes negotiating obstacles such as kerbs, stairs and rails, to demonstrate their skills and tricks.

The surfing competition continues over the next week and sport climbing starts tomorrow. We're looking forward to seeing how these competitons in particular unfold. With both physical and mental agility required, sport climbing might throw up some interesting battles to watch!

Tokyo 2020 pic of Japan's Momiji Nishiya. At just 13, the youngest gold medalist of the Games so far!

24/07/2021

The pinnacle of live sport is back! We are so excited to see the Olympics begin after what feels like a really long wait. Get ready for just over 2 weeks of wall to wall sports and all the drama, stories and emotions that come with the Games.

Tokyo 2020 will see over 11,000 athletes compete in 41 different sports. We're really looking forward to watching the MTBing, triathlon and road cycling events in the first week. Especially with all the excitement already in the men's road race this morning. Bring it on!

Which sports will you be getting up early to watch?

📸 UCI

16/07/2021

Let's start Friday off with some exciting news that broke yesterday down here on the South Coast.

Bournemouth Council are set to support the ambitious plans of hosting a Monaco style Formula E event in Bournemouth with the aim of supporting in the regeneration of the town and recovery from the pandemic.

BIG NEWS for local businesses, especially the SME sector with a major event of this level set to provide a significant boost to tourism and international profile placing the area firmly back on the destination map.

Here we've been working hard on these ambitious plans with Agency Kilo and Wessex Entrepreneurs delivering the outline event proposal put forward to key local stakeholders.

Our collaborative efforts with industry players has paid off as we gather momentum and support towards the next phase of event feasibilty & development.

📷 AgencyKilo

22/04/2021

Connection: We believe in creating long-lasting relationships. We invest time, energy and attention into creating genuine connection. It’s paramount to success.

08/04/2021

We are inching closer to launching our STANDING ROOM ONLY event series! Big preparations are underway and we are buzzing with excitement as we confirm the venue, topics and speakers.

This exclusive series of events will kick off in Bournemouth with a variety of sporting-themed evenings. You’ll get to hear from trailblazers and industry leaders who have redefined the status quo in areas such as climbing, road cycling, triathlon and mountain biking. These social and informal events are wholly designed to be interactive, engaging, inspiring and thought-provoking whilst highlighting local initiatives, groups, organisations and activities where you can get involved.

We can’t wait to share additional information on the series soon. To be first to hear more about STANDING ROOM ONLY and be notified when tickets go live, sign up today at www.standing-room-only.co.uk/ and follow us on Instagram .

We have expo spaces available for local organsiations and groups along with sponsorship and partnering opportunities available for the series, so please get in touch if you’d like to discuss.

26/03/2021

Last year we introduced you to BTE client, SixPack Events, who have created a new and unique fitness challenge.

We’re excited to tell you that the SixPack Marathon Challenge is coming to the south coast with the first route planned across Bournemouth and Poole in Dorset.

We’ve designed six fun and captivating local multi-terrain routes that make up the challenge. When completed, these beautiful routes add up to the distance of a full marathon. You can choose when and how you tackle each route and let technology navigate you as you explore the local area and find new trails on your doorstep.

Check out the challenge and sign up today - https://resultsbase.net/event/5704! We can’t wait to see you out on the trails and hear what you think of the routes.

17/03/2021

COMING SOON! We are excited to announce that our very own event series is launching soon. Created, developed and staged exclusively by Breakthrough Events, the STANDING ROOM ONLY series offers a fresh take on the traditional speaker-event format by putting the emphasis firmly on real audience engagement, participation and conversation.

This exclusive 'behind the scenes' series of evening events will cover themes from across Sports, Culture, Lifestyles, Music and the Arts. Featuring speakers who are trailblazers, pioneers and industry leaders who redefine the status quo, the series will be a platform for forward-thinking and captivating discussion.

A social and informal evening, our aim is to educate and inspire our audience whilst highlighting local initiatives, groups, organisations and activities where people can get involved.

The first event series will launch in Bournemouth. Watch this space for more information!

https://breakthroughevents.co.uk/our-projects

Pictured: Mike Jenner, Trek-Segafredo Women's Team Mechanic (Guest Speaker)

12/03/2021

During the guest lectures we give to university sports & events management graduates and sessions with mentees, we’re often asked what our top tips are for securing work and establishing a successful career within the industry. We’re all about supporting others as they embark on their journey in the industry so we thought we’d compile a list of our top 5 tips. Check out our latest blog to find out more and let us know what resonates most with you - https://breakthroughevents.co.uk/blog/5-top-tips-for-sports-event-management-graduates

Thanks to https://m.facebook.com/USFVinikMBA/ for inviting us to speak with their students recently - Lisa thoroughly enjoyed talking with you all!

05/03/2021

Right now, our news feeds are buzzing with stories, pictures, articles, events and initiatives around International Women’s Day and women’s history month. They shine a light on the inequalities in our society, whilst celebrating the achievements of the women who have overcome them.

There’s no doubt it’s wonderful to have this current focus, but gender equality isn’t just a once a year campaign. It’s an ongoing story in which we can all play a part, now more than ever.

The Covid-19 pandemic has put the many inequalities that exist across our society into the spotlight, none more so than in sport. Our recent blog post highlights this and suggests what you can do to help change the narrative - https://breakthroughevents.co.uk/blog/covid-impact-on-female-sport.

It's an exciting time for women's sport. There’s a feeling in the air that we’re reaching a tipping point and that we have to keep moving forwards, in spite of the many setbacks of the pandemic. Women all over the world are using their voices and amplifying others to challenge the inequalities that exist within sport and redefine the status quo. The narrative needs to change.

We’ve pulled together a selection of articles, events and initiatives that we feel demonstrate that change is required at all levels and highlight where positive change is already happening. This list isn’t exhaustive and we’d love you to share with us what else you’ve seen.

Articles & Publications:
The Telegraph has written a fantastic summary of the history of IWD, why it’s still needed over a century later, how you can get involved and what’s happening around the world to celebrate it.
www.telegraph.co.uk/women/life/international-womens-day-2021-still-needed-celebrate-virtually/

Cycling Weekly has just launched its IWD issue. Guest editor, Elinor Barker, gives us “a glimpse into the future; when sport media no longer needs to address the problems we face and can focus on women’s interests. On interesting women. When we are truly treated as equals, without the need for ‘female’ to prefix ‘cyclist’.” www.cyclingweekly.com/publication/cycling-weekly/cycling-weekly-march-4-issue-special-edition-international-womens-day

Events:
Beryl Bikes are hosting 4 free nightly webinars from an amazing lineup of women who are leading the way in business, media, tech and micromobility.
https://beryl.cc/news/women-at-beryl-network-launches-a-series-of-panel-discussions?fbclid=IwAR2HoT59Mb6P4s5KFhNLcAKXs5KbGw9JBo0-r4h0twz-aAZCfLIl7jvjIJU

Zwift is celebrating the strides taken for women’s sport equality while recognising and promoting further gains to be had. Throughout March, Zwift is calling on the community to celebrate, connect and engage in an effort to raise awareness for gender equality in sport through a series of Zwift rides, runs and podcasts - https://zwiftinsider.com/wrrs/

Championing Women in Sport - Join panellists from FIFA, MKTG, Coca-Cola, and Untapped as they examine how brands are using their influence to achieve equality in pay, sponsorship and visibility for women athletes.
https://dentsu.zoom.us/webinar/register/WN_sr_F92CVSZux34Lqp4oUug

Initiatives:
Eurovision Sport has published a new media handbook, ‘Reimagining Sport: Pathways to Gender-Balanced Media Coverage’, as part of its mission to drive greater and more consistent coverage of women’s sport in the media. It seeks to build on women’s sport’s impressive upward trajectory over the last few years.
www.ebu.ch/news/2021/03/eurovision-sport-publishes-media-handbook-on-womens-sport-ahead-of-international-womens-day

Four-time Olympic medalist Angela Ruggiero’s Sports Innovation Lab, a market intelligence firm, is launching a women’s leadership board comprising 22 female executives from the sports, media and technology industries. Their goal is to use the Sports Innovation Lab’s data and research to support each individual member’s continued professional success and leverage the collective power of the network.
www.sportico.com/business/tech/2021/sports-innovation-lab-womens-leadership-board-1234623937/

Driven by the lack of coverage of female athletes in the media, a diverse group of four US Olympians have decided to change the narrative. They’ve come together to create ‘Togethxr’, a media and commerce company designed to elevate women’s voices, around but not exclusively within sports.
www.nytimes.com/2021/03/02/sports/womens-sports-coverage.html

19/02/2021

A survey conducted this year found that 93% of individuals and businesses in the live event supply chain have seen their income fall dramatically as a result of the pandemic – 65% have seen a fall of over 50%, and 30% a fall of over 90%.

As a result, 50% of individuals have had to take work outside of live events to supplement their income. A third have been forced to leave – or are considering leaving – the sector. On top of that, 43% of live event supply chain businesses say they don’t have the resources to last until the summer.

This makes us one of the most heavily impacted sectors from the pandemic, but despite this we have received practically no targeted Government support. Put simply, the Government clearly can’t see the desperate human and economic impact the pandemic has had on the live event supply chain.

That's why we're calling for:

Visibility in Government: the individuals and companies in the live event supply chain are frequently overlooked, therefore we need to be formally recognised by Government as a sector, and included in the data they use to target support.

Support to survive: Currently, many in our sector have been unjustly excluded from financial support, this must change or we will lose our cultural expression and reputation for delivering world class events.

Pathway to reopening: Despite knowing it takes many months of preproduction work to make a live event happen, we have been given no clear pathway to reopening. On top of that, the Government has refused to introduce a COVID-19 cancellation insurance scheme, despite the whole live events industry calling for this.

03/02/2021

Here at Breakthrough Events we are fuelled by our passion for event management and we love what we do. One of our core services is end-to-end, hands-on event and project management services in the endurance, adventure and outdoor sports industries. From strategic planning and project management to event day logistics and stakeholder relations, our services are made to measure for every client.

Built upon our world class experience and professional expertise, we combine unrivalled attention to detail with fresh-thinking creativity. We ensure every event we deliver has purpose, makes an impact, creates lasting memories, sustainable legacies, collectively providing the best return of investment.

We’ve used our time wisely over the past year to continually increase our knowledge and skills. We’ve also been following current and future trends in the industry (check out our recent blog - https://breakthroughevents.co.uk/blog/2020-takeaways) as new technologies emerge and focus shifts towards engagement and sustainability.

One thing is for sure...as the re-emergence of events occurs, we are ready to be back at the forefront of fresh event concepts and implementation for our clients.

Find out more about all our services on our website
https://breakthroughevents.co.uk/services

31/01/2021

Was anyone else glued to the TV this weekend watching the UCI World Cyclocross Championships? We were on the edge of our seats with excitement as all the action unfolded on the beach in Ostend, Belgium. Anything can happen in cyclocross, that's what makes it so fun to watch, and the world champs certainly didn't disappoint.

It was touch and go last weekend when the event was almost called off due to a rise in local Covid cases. We really felt for the organisers who have spent so much time and energy over the last four years working to put the event on. They already had to change things up and took a hit in revenues when they had to make it a closed door event for everyone's safety. So for it almost to be called off at the last minute was gut wrenching.

It will have been a busy week for the organisers as they worked tirelessly with the government, local council and mayor, all teams and the limited media who were allowed to attend the race to ensure that very strict Covid-19 protocols were followed in order for the event to go ahead. As part of this they had to further limited the number of people allowed on the site for the event and made their Covid protocols even stricter. They were really determined to make the event happen for the love of the sport, for the riders and for the fans.

As we've seen in many sporting events over the last 6 months, there were no spectators watching live, which must be a bit strange for the athletes, but the races were broadcast live in many countries around the world for fans to enjoy. And enjoy it we did! It was so great to have live sport to watch again!

28/01/2021

With over 15 years' experience in planning and delivering on some of the world's most iconic and major sports events & programmes Lisa’s knowledge and insights are world-class. She knows the event management business inside out and understands what it takes to transform an event from ordinary to outstanding.

Just as we at BTE continually seek to ask questions and challenge our assumptions so we can stay innovative and dynamic, we love to help others do the same. We also want to invest in the future of the events industry by sharing our experience and insights with others to help it grow and thrive.

These are just a couple of the reasons that Lisa signed up as a mentor for event management students and recent graduates with EM Mentoring.

This week she's had her first calls with her two mentees and she's super excited to be mentoring them one on one for the next six months. Bring it on!

21/01/2021

For the events industry, it goes without saying 2020 has been one of the toughest years for delivery and we aren't out of the woods yet. But there is a glimmer of light at the end of the tunnel and opportunities still to be grasped if you know where to look.

Take a look at our latest blog that looks at some of our insights from the pandemic and trends that have emerged. Plus we share our ideas on how to take your events business from surviving to thriving in this new world we find ourselves in.

Check out the blog and then share with us your insights and top tips. Together we can build back better for the future!

https://breakthroughevents.co.uk/blog/2020-takeaways

18/01/2021

Pioneering: We don’t seek the easy route. We look for new ways to inspire and provoke. We focus on how to create the most impactful breakthroughs and to redefine the status quo.

14/01/2021

We are ready and raring to be back at the start/finish gantries at major events again just as soon as the gun fires to tell us it’s safe to do so! We know you’re all missing live events as much as we are and so today we take a fond look back at the 2014 Commonwealth Games in Glasgow.

Lisa was the Technical Operations Manager for Triathlon at Glasgow 2014. This was the first time that a major games had included the hugely popular Mixed Relay race in the triathlon programme. Lisa was proud to be part of the team that successfully delivered the inaugural race, and the entire triathlon programme, as part of the Commonwealth Games that year.

The mixed relay is such an action-packed format it’s no surprise that it has grown further in popularity since 2014 and also that it will be part of the Olympics programme in Tokyo for the first time this year (all being well and the Games go ahead) - https://tokyo2020.org/en/schedule/triathlon-schedule. We’d like to think that the success of the mixed relay at Glasgow 2014 played a part in encouraging World Triathlon and IOC to include the event in the games!

In fact, the mixed relay concept is an important part of the overall IOC Agenda 2020, as the IOC sees it as a catalyst for the promotion of female athletes within NOCs around the world. We’ve already seen the changes the IOC has made to the cycling programme to make the participation of men and women more equal across the various cycling disciplines and events. The triathlon mixed relay format puts male and female athletes on an equitable footing in the same race, as both are equally important to the success of their team overall.

It’s such an exciting addition to the sport and we certainly can’t wait to watch it at the Olympics.

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We’ve been a little quiet on here since we were out in the Alps. It’s been non-stop working across a number of really exciting and innovative projects that we hope we get to share with you soon. One thing we enjoy about our work is the great people & businesses we get to meet. We recently spent the day with some of the team at Driven International and were hugely impressed with their approach, level of expertise and the extent of their international experience. They certainly weren’t phased by our discussions and we hope to be working collaboratively with them in the near future. #breakthroughevents #driven #worldclassexpertise #innovativeevents #majorevents #positiveimpact #trackdesign #collaboration #eventdesign #technicalexpertise #eventexperts #builditandtheywillcome #redefinethestatusquo #ourpassionisevents #experienceisourstrength

Collins Cup

We are excited to be working with the Professional Triathletes Organisation (PTO) at the end of the month, supporting their delivery of the inaugural Collins Cup in Slovakia. This hotly anticipated triathlon will see the greatest triathletes from across the globe assemble into competing regions – Europe, Internationals and US – at one major event. The Collins Cup was inspired by and named after Judy and John Collins, who 40 years ago were instrumental in establishing the sport of triathlon by inaugurating a long distance event in Kona, Hawaii. From its earliest days, the competition has included men and women racing the same distance, over the same course, on the same day for equal prize money. This has always been an important principle of the Collins and the cornerstone of the philosophy of the PTO and one of the reasons we love the sport and working with such organisations. Check out their video to see what it’s all about.

Posted @withregram • @em_mentoring WANT TO TAKE PART IN THE NEXT EM MENTORING PROGRAMME!? Plans are currently underway for the next EM Mentoring programme. You can complete the Register Your Interest form and sign up to be the first to know all the details as soon as applications open for both Mentors and Mentees! Find the link in their bio! ********************************** We’ve just finished the first 6 month mentoring programme with @em_mentoring What a journey. Lisa took on two mentees who wanted to further develop their career within the world of major sports event management. We are so pleased to report that both mentees by the end of the 6 month programme successfully secured work that suited their chosen career path within major sports events. Both mentees and mentors learnt about themselves and widened their network. We would highly recommend the experience as a mentor or mentee and @em_mentoring have opened up opportunities for the next programme. #mentoring #mentors #eventmanagement #mentees #personaldevelopment #professionaldevelopment #nextgeneration #support #learning

A masterclass in #mixedteamrelay. Well done team GB a phenomenal race! #triathlon #swimbikerun #thatshowyourace #mixedteamrelay #meticulous #calm #composed #nailedit #olympicgold #tokyo2020

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