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Westlondonflowers.com We offer a flexible and friendly wedding and bespoke sympathy flower service. Beryl is also a qualified teacher.
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If you are based in West London then we can come to you to discuss your flower requirements. Beryl St Martin
Owner of West London Flowers, has been working with flowers since she was fourteen years old. She learnt her profession the old fashioned way by doing an apprenticeship, but her flowers are anything but old fashioned! Over the years Beryl has worked in all aspects of floristry, everything

from being a contract florist, providing beautiful flower arrangements for top hotels such as the Ritz, Intercontinental and the Park Lane hotel, to running her own shop. She is good at what she does and her enthusiasm is infectious. Becky from “Peony Flowers” and Usha from “Creations by Deeya”
are just a couple of her past students now running their own flower businesses. Other students have had a career change from 9 to 5 office work to
doing something that they love! In 2006 Beryl closed “Flowers etc.”, her beautiful flower shop for a number of years, to do what she enjoys doing most, creating flower arrangements for special occasions be it weddings or to help with a simple and yet beautiful way of saying goodbye. Working from her studio makes it easier for her to meet with clients and have a chat about their wedding flowers at a time and place to suit them. All flowers are bought in fresh for clients individual needs, sourced from the Dutch auction rooms and shipped to the UK over night. Beryl only takes on two weddings each weekend so that her brides get the best of attention from her.

24/01/2024
Another Christmas wreath making workshop. Everyone had fun and went home with a lovely door wreath
13/12/2022

Another Christmas wreath making workshop. Everyone had fun and went home with a lovely door wreath

When someone we love dies it's heartbreaking. I do my best to provide beautiful flowers for their final journey which sh...
01/12/2022

When someone we love dies it's heartbreaking. I do my best to provide beautiful flowers for their final journey which shows how much they were loved

19/09/2022
Great Christmas wreath workshop yesterday
13/12/2021

Great Christmas wreath workshop yesterday

Wreath making kits ready for the upcoming workshop. Have a good xmas everyone 🎄
10/12/2021

Wreath making kits ready for the upcoming workshop. Have a good xmas everyone 🎄

With our beloved cat Ginger retiring from his Xmas Wreath examiner duties to work in cat heaven. It seems like as though...
20/11/2021

With our beloved cat Ginger retiring from his Xmas Wreath examiner duties to work in cat heaven. It seems like as though he passed down a great handover report to our new kitten George. George will be checking very closely each wreath making kit, and making sure it's of the highest standard, and delivered to you in time for the 1st December.

If you would like to get one click the link below, delivered UK wide.

https://westlondonflowers.com/product/christmas-wreath-making-kit/

Christmas wreath making kits are now ready for pre-order. They will be available for delivery or collection (pre-order ...
15/10/2021

Christmas wreath making kits

are now ready for pre-order. They will be available for delivery or collection
(pre-order is a must!) as of 16th November.

The kit includes:
1 x 10inch wire ring
1 x Binding wire reel.
Stubb wires
Approximately 2 metres of ribbon
44 pieces of decorative items to include Orange slices,
Pinecones and Cinnamon sticks
Pre-cut fresh Blue pine
Included is a video link of how to make your door wreath
Get together with your friends and have your own Christmas wreath making workshop. Add a few bottles of bubbly and your all set for a great evening.
Order here
https://westlondonflowers.com/product/christmas-wreath-making-kit/

15/09/2021

Still wishing I could work this fast

15/09/2021
I had so much pleasure doing the wedding flowers at Gunnersbury Park and Museum
10/09/2021

I had so much pleasure doing the wedding flowers at Gunnersbury Park and Museum

I was at The Petersham Hotel last week, setting up another wedding for a lovely couple
23/08/2021

I was at The Petersham Hotel last week, setting up another wedding for a lovely couple

A few photos of the flowers I provided at Pembroke Lodge.My couple were so lucky with the weather and the sun came out t...
21/08/2021

A few photos of the flowers I provided at Pembroke Lodge.
My couple were so lucky with the weather and the sun came out to make it a perfect day for them

Flowers really do help say that final goodbye. Just received this message.Dearest Beryl,Thank-you so much for creating t...
15/08/2020

Flowers really do help say that final goodbye. Just received this message.

Dearest Beryl,

Thank-you so much for creating the beautiful flowers for our lovely nan's funeral. The nan tribute was exactly what we wanted and the sunflower tribute from my children was stunning and stood out beautifully. It means so much that you have produced pieces for us at not only our wedding but now to say goodbye to nan. Thank-you again! Look forward to ordering more from you and hopefully the next time will be a happy occasion 😊

One I made earlier
06/07/2020

One I made earlier

How I made the microphone funeral tribute in my past video

11/06/2020

Stole this but it's a brilliant explanation why flowers will get more expensive in the future.

In the early stages of Covid-19 (February/March/April 2020) almost every single grower was limited by all Dutch auction to supply only 30% of their entire crop, because of no demand and rock bottom minimum product prices. During many days of the week, all Dutch auctions put many products in their own incinerators as there was zero demand and nobody wanted to buy anything because all EU/worldwide countries were closed for export. The remaining 70% of the growers crop went straight into their own incinerators for destruction. As you can imagine we are talking about £10.000 a day which was lost over a period of several weeks.

As flower crops usually turn into periods of 8 to 10 weeks during that time growers needed to decide how much to plant in their empty glasshouses. The average grower only planted 50% of their usual capacity as times were very uncertain and nobody in the world can afford to incinerate their products for weeks in a row. As many EU countries have lifted restrictions in the past week the demand for flowers and plants has been rising and currently there are simply not enough products to fulfill the demand. Also many of new crop products(seeds & young plants) are coming from countries like Kenya etc. and these products have been difficult to make it into Europe and this situation is still ongoing. For plants this growing period is much longer and we therefore expect for example a gap of supply in phalaenopsis sometime January or February 2021.

On top of that import flowers (South Africa, South America etc) are very limited available because of lack of airfreight. Were pre-Covid we welcomed 3 flights a day from South America, at this moment we be lucky to receive 2 flights a week. This causes airfreight tariffs to increase to sometimes 5 times the price as usual. Many airlines offer airfreight at stupid prices on the bases “take it or leave it”.

So the moral of the whole story is that the demand for products is that high and availability is simply not enough. This will result like any other auction, the price will rise. We estimate this will not be resolved shortly and we will face these results of Covid-19 for months to come. We continue to do our upper best as always, buy the best product for the best prices without jeopardizing the quality.

I hope with the above explanation everybody will have better inside information about what is going on, which we can share with everybody in our industry and the consumer. If you have any questions please don't hesitate to contact me at your convenience.

A couple of designs for today.
27/05/2020

A couple of designs for today.

Flowers I have made recently
24/04/2020

Flowers I have made recently

09/04/2020

COVID-19

When you’re asked to make something which is out of your comfort zone. Nothing is impossible when you stretch your imagi...
12/11/2019

When you’re asked to make something which is out of your comfort zone. Nothing is impossible when you stretch your imagination

My son sent me this from Lima, i believe i when a girl turns 15 and the end of her childhood
24/10/2019

My son sent me this from Lima, i believe i when a girl turns 15 and the end of her childhood

12/10/2019

Just some of the flowers I have to deliver in Central London for today’s wedding. Hopefully I won’t bump into any extinction rebellion

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Our Story

Beryl St Martin Owner of West London Flowers, has been working with flowers since she was fourteen years old. She learnt her profession the old fashioned way by doing an apprenticeship, but her flowers are anything but old fashioned! Over the years Beryl has worked in all aspects of floristry, everything from being a contract florist, providing beautiful flower arrangements for top hotels such as the Ritz, Intercontinental and the Park Lane hotel, to running her own shop. Beryl is also a qualified teacher. She is good at what she does and her enthusiasm is infectious. Becky from “Peony Flowers” and Usha from “Creations by Deeya” are just a couple of her past students now running their own flower businesses. Other students have had a career change from 9 to 5 office work to doing something that they love! In 2006 Beryl closed “Flowers etc.”, her beautiful flower shop for a number of years, to do what she enjoys doing most, creating flower arrangements for special occasions be it weddings or to help with a simple and yet beautiful way of saying goodbye. Working from her studio makes it easier for her to meet with clients and have a chat about their wedding flowers at a time and place to suit them. All flowers are bought in fresh for clients individual needs, sourced from the Dutch auction rooms and shipped to the UK over night. Beryl only takes on two weddings each weekend so that her brides get the best of attention from her.