06/06/2023
From 1st July 2023 ‘Premier Wedding DJ’ will be merging with ‘The Ultimate Wedding DJ’
This will not affect any current bookings and in all honesty, nobody will notice any change at all from how things have been the past year or so.
THE STORY
I, Chris, formed Premier Wedding DJ back in 2010 to provide a high-class exclusive service purely for the wedding industry. I have been involved one way or another in the wedding industry for 30 years now and even back then realised the lack of DJs who solely worked within the Wedding Industry. Music has been a lifelong passion of mine.
At a similar time as I formed Premier Wedding, someone else quite local spotted this too and formed The Ultimate Wedding DJ – now I have to say we used to chat a lot and were friends more than competitors, there was (and still are) very few dedicated Wedding DJs about so there was never a need to lock horns over anything and in fact we learned from each other.
In 2017, the owner of The Ultimate Wedding DJ decided to look at ceasing trading and follow a different career path. For a good few months I actually covered bookings for him in order to give time to decide what to do.
The decision was made, and he decided he no longer wished to work in the industry. So, the outcome was I had ‘Premier Wedding DJ’ and who better to take over ‘Ultimate Wedding DJ’?
Anyone who knows me will know I am passionate about the industry but rubbish at business. So, here I was sat with 2 businesses which ran identically (even our prices were the exact same yet was something we never discussed) which competed against each other.
I had a decision to make, what to do? Well, I thought I would keep running both to see what happened for a year or so and then decide what direction to take.
With covid and personal health reasons, this has carried on being the case until now. Due to rising costs of marketing and running 2 business names I have decided to merge Premier with Ultimate and trade purely as ‘The Ultimate Wedding DJ’
WHY TRADE AS ULTIMATE AND NOT PREMIER?
Well nothing business wise affected this and didn’t take a guru to make a business plan – I have loads of lovely expensive brochures for Ultimate Wedding DJ which I don’t want to have to dispose of, so hence that is why Ultimate was chosen – that is 100% the truth too haha.
WILL PREMIER WEDDING DJ DISSAPEAR?
NO! I will keep the website etc running but any replies and bookings will come from Ultimate – with an explanation. I do have plans for a few things I want to do, just so busy I never have the time to sit and sort things out so maybe one day will relaunch the Premier name but will have to see – this job is physically demanding, and I am not getting any younger haha.
MOVING FORWARD
Moving forward this will leave more time to focus on bookings I have as well as expanding the Ultimate Wedding DJ, a brand which is well known in the area with most wedding suppliers and venues.
We are constantly improving which will not change and with bookings as far as 2026 in the diary the future looks rosy.
As ever, any queries contact us anytime – I say ‘us’ but it is always me that answers the emails lol
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Chris