marketing SHOWCASE

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marketing SHOWCASE

marketingSHOWCASE is a unique event where business owners and marketers can meet experts and supplie

Presenting a unique series of one-day events, hosted in regional cities, the marketingSHOWCASE is where business owners and marketers can meet experts and suppliers of cutting edge marketing solutions. With an informal exhibition and a series of 30 minute educational seminars, we’ll provide advice and guidance on how to market businesses better. Combining inspirational ideas and practical solution

s, we’ll show how to find more leads, convert more leads into customers and keep those customers coming back.

07/08/2024

Driving quality website traffic is getting harder to maintain.

In his talk at marketingSHOWCASE Manchester, Greg Landon from Leadoo broke down the multiple contributing factors resulting in less quality traffic, AI being one of them!

Did you ever think that you would be competing with the search engines rather than your competitors?

28/05/2024

Let's talk about those sneaky little trackers called "cookies" 🍪
Ever wonder why ads seem to follow you around the internet? While marketers might talk a big game about cookies, many of them don't fully understand how they work or the potential privacy implications 💭

We asked Will Roberts from Webbox to answer a few questions regarding 2024 updates on tracking and marketing!
Here is the first video explaining what cookies are 🕵️‍♂️⤵️

27/05/2024

Hey marketing fam! ❤️ We're talking consumer behaviour trends!

Consumer behaviour has undergone significant shifts in recent years, influenced by various factors such as technological advancements, changing demographics and evolving societal norms 🎯

By understanding these shifts, can adapt their strategies to effectively engage their audience, build meaningful relationships and drive business results in today's dynamic digital landscape 📊

We've highlighted a number of recent trends that may be worth looking into:
☑️ Authenticity Over Perfection
☑️ Video Dominance
☑️ Ephemeral Content (which disappears after a short period)
☑️ Social Commerce
☑️ Influencer Marketing
☑️ Community Building
☑️ Privacy and Data Concerns
☑️ Social Causes and Activism

We want to hear from you! What other shifts in consumer behaviour do you think are shaping the future of marketing❓ Share your thoughts in the comments below! 💬

24/05/2024

FACT: People tend to trust recommendations from friends, family and influencers more than traditional advertising 🧑‍🤝‍🧑👫

Competing with trust that comes from recommendations can be challenging but not impossible ✔️🎯

Here are some things you can consider:
☑️ Social commerce integrates user-generated content, reviews and recommendations directly into the purchasing process, providing valuable social proof that can influence buying decisions
☑️ Authentic user-generated content can build credibility and trust among potential customers
☑️ When customers feel valued and supported, they are more likely to recommend your brand to others
☑️ Authenticity breeds trust, so avoid making exaggerated claims or hiding negative aspects of your product or service
☑️ By positioning yourself as a trusted source of information in your industry, you can build credibility and trust over time

23/05/2024

When conducting market research, it's crucial to consider several key factors to ensure the process is thorough and effective 📊

Here's a list of what not to forget:
☑️ Clear objectives
☑️ Target Audience
☑️ Competitor analysis
☑️ Market size and growth potential
☑️ Trends and patterns
☑️ Data collection methods
☑️ Sample size and representativeness
☑️ Data quality and reliability
☑️ Analysis and interpretation
☑️ Ethical considerations
☑️ Budget and resources
☑️ Flexibility and adaptability
☑️ Documentation and reporting
☑️ Actionable recommendations
☑️ Continuous Learning

By keeping these points in mind, you can conduct comprehensive market research that provides valuable insights for your business decision-making processes 🎯

22/04/2024

Do you agree❓🤔

Both marketing and sales aim to improve efficiency, effectiveness and scalability within their respective departments, ultimately contributing to better business outcomes and customer experiences 🎯

What automation do you use for your business? 🙋

11/04/2024

Happy National Pet Day! 🐾
Share a photo of your beloved pet below 🙌❤️

Pictured - Benson the lab, who works with us every Tuesday, Wednesday and Thursday 🐕‍🦺

10/04/2024

Is AI-generated content dead? 💀

Natural Language Generation (NLG) algorithms can produce human-like text based on input data or prompts 💻
AI enables marketers to personalise content at scale by analysing data about individual users' preferences, behaviours and demographics. This personalisation can improve engagement and conversion rates.

But...
Many specialists argue that we might have already seen the pinnacle of generative AI 🤖

Let us know what you think❗⤵️

09/04/2024

1 week to go ❤️ This time next week we will be in 🎉

📍 Location: St James' Park, Newcastle (Platinum Suite)
📅 Date: 16/04/2024
🕒 Time: 10:00 am - 02:00 pm

GET YOUR FREE TICKETS NOW: https://mktgshowcase.co.uk/events/newcastle/

08/04/2024

Q1 of 2024 is behind us, so time for a little update on current marketing trends 💡📈

We had a chat with Coleen Kelly - Head of Client Relations at Trio Media - and guess what... AI is still what everyone is talking about 🤖

According to our research, these are still the hottest trends in 2024:
1️⃣ AI-powered personalisation
2️⃣ Video
3️⃣ Interactive experiences
4️⃣ Social commerce
5️⃣ Sustainability
6️⃣ Influencer partnerships
7️⃣ Voice search optimisation

Thank you to James from Sound Media for organising the studio at our last event in 🎧 ❤️

03/04/2024

Is email marketing dead❓🤔
We asked Richard Wall from Spotler and this is what he said ⤵️

Email marketing remains a highly effective and widely used strategy for businesses to communicate with their audience, promote their products or services and drive sales.

While there are newer marketing channels and strategies emerging, email marketing continues to offer several advantages:
☑️ Direct communication
☑️ Personalisation
☑️ High ROI
☑️ Automation
☑️ Measurable results
☑️ Low cost

However, you need to remember to adapt email marketing strategies to evolving consumer preferences and technological advancements:
☑️ Optimising for mobile devices
☑️ Adhering to privacy regulations (GDPR, CAN-SPAM etc.)
☑️ Providing valuable content that resonates with subscribers

In summary, while email marketing may face challenges and competition from newer marketing channels, it remains a vital component of the marketing mix for many businesses due to its effectiveness and versatility.

Thank you to James from Sound Media for organising the studio at our last event in 🎧 ❤️

02/04/2024

Just a quick THANK YOU to everyone who donated to our charity of the year ✨
Julia's House charity is dedicated to supporting families with children, who have life-limiting or life-threatening conditions 🧒👶

We are proud to support them in 2024 and we will be updating you regarding our fundraising efforts throughout the year!

https://www.juliashouse.org/donate-julias-house

01/04/2024

Question of the day: What's your go-to marketing channel for the best ROI? 🎯

In 2024, we have more marketing channels to choose from than ever before. It can be tough to determine where to invest your time and resources for the best return.

So, we're turning to YOU! 🤔 What marketing channel has consistently delivered the highest ROI for your business or brand? ❤️📈✨

27/03/2024

Games can be powerful tools in marketing strategies, providing engaging and interactive experiences for customers 🕹️🎲

➡️ Branded games entertain users while subtly promoting the brand
➡️ Gamified loyalty programs encourage repeat purchases and engagement with the brand
➡️ AR technology can be used to provide unique experiences and opportunities for brand interaction
➡️ Companies can create games that educate consumers about their products or industry in a fun and engaging way
➡️ Games can be used to collect valuable data and insights about customers' preferences, behaviours and demographics
➡️ Games can be incorporated into marketing events such as trade shows, product launches or corporate gatherings to attract attendees and facilitate networking

Overall, incorporating games into marketing strategies can help brands stand out in a crowded marketplace, foster deeper connections with customers and drive engagement and loyalty 🎯

Join us at our event in Newcastle and have a chat with Cari from Peek & Poke 👋

14/03/2024

Did you know that Digital Marketing has carbon footprint? 🌍

We had a chat with Tom Maskill - Sales & Sustainability Director at Webmart - at our last event in Sheffield and he informed us that digital marketing accounts generate 3.5% of global emissions, compared to 2.5% generated by the aviation industry 🤯🌿⤵️

Digital marketing has become an essential aspect of modern business operations, allowing companies to reach vast audiences and engage with potential customers in innovative ways.

However - like any industry - digital marketing has its impact, primarily in the form of carbon emissions resulting from energy consumption, data storage and the manufacturing of electronic devices 📱

13/03/2024

Building a strong social media presence can be hard, but also incredibly rewarding ❤️
Nathan and Owen from The Social Co had a chat with James at our last event in Sheffield and came to one important conclusion ⤵️

Whilst it's true that there isn't a one-size-fits-all secret formula to achieve great social media presence, there are certainly strategies and best practices that can significantly improve your effectiveness on social platforms 📈

✔️ Consistency
✔️ Quality Content
✔️ Engagement
✔️ Relevance
✔️ Analytics
✔️ Optimisation
✔️ Authenticity
✔️ Transparency

While these factors aren't exactly "secrets", mastering them and finding the right balance for your specific goals and audience can certainly help you achieve your business goals. It's also important to remember that building a strong social media presence takes time, effort and patience.

12/03/2024

Planning your at our London event? 🇬🇧 Are you ready to level up your knowledge? 💡

Here's a sneak peek at what's coming up:

➡️ Bobble - Manpreet Singh - "Supercharge your SEO with AI Tools"
➡️ Lets Run Social - James Urquhart - "Transforming Your Social Media Comments into Sales"
➡️ WebMart - Tom Maskill - "How to Scale Your Marketing Without Costing the Earth"
➡️ Leadoo - Greg Landon - "5 Factors that are Increasing the Value of Website Sessions for Marketers"
➡️ Force24 - Adam Oldfield - "Adapting to the Modern Inbox: Engagement in a Post-Update World"
➡️ Dotdigital - Frank Brooks - "4 trends shaping the future of marketing"
➡️ The Social Co - Zoe Pouton - "TikTok Ads Unleashed: Mastering Paid Social's Latest Frontier"
➡️ The SEO Works - Ben Foster - "The changing digital landscape - how to get more from online"
➡️ WebBox - Will Roberts - "24 “Must Haves” For Your Website in 2024"
➡️ Innovation Visual - Tim Butler - "7 things successful marketeers do to smash their competition"
➡️ Summit Creative - Tina Brown - "The ultimate ‘In Your Face’ marketing tool"

📍 Venue
Twickenham Stadium, 200 Whitton Rd, London TW2 7BA

Tickets: 🚫 *** SOLD OUT *** 🚫

06/03/2024

If you were lucky enough to secure your tickets to our show, you will have a fantastic opportunity to expand your network and discover what's happening in the vibrant world of marketing! ❤️

Have a chat with our amazing exhibitors:
➡️ etc branding
➡️ Canny Creative
➡️ Allwag
➡️ Force24
➡️ Dotdigital
➡️ Leadoo
➡️ Bobble
➡️ The Social Co
➡️ The SEO Works (4m)
➡️ Martech3D
➡️ Sky
➡️ FormusPro
➡️ Lets Run Marketing
➡️ NRG
➡️ WebBox
➡️ Innovation Visual
➡️ Growth Animals
➡️ Nimlok
➡️ Webmart
➡️ Spotler
➡️ Updesigners
➡️ Rebellion
➡️ Summit Creative
➡️ Assembl AG
➡️ Tecna UK
➡️ SpotDev
➡️ On24

See you soon! 👋

Address

Opening Hours

Monday	09:00 - 17:00
Tuesday	09:00 - 17:00
Wednesday	09:00 - 17:00
Thursday	09:00 - 17:00
Friday	09:00 - 17:00

Website

http://tinyurl.com/yc89cu6z

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