Chameleon Bride

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Chameleon Bride Chameleon Bride Boutique in Bournemouth Dorset sells designer wedding dresses and mother of the brid

Chameleon celebrates over 35 years at the forefront of Bridal Retailing, we are also a proud member of the Retail Bridal Association. At Chameleon, you will find a beautiful collection of designer wedding dresses. Our extensive Ladies wear and Mother-of-the-Bride occasion wear department with co-ordinating millinery, shoes and bags means that everything that you require is hear under one roof, mak

ing it easy for you to enjoy shopping for that special day in a relaxed, friendly atmosphere with the best advise and service in the south. We stock Wedding gowns from Madi Lane, Essense of Australia, Enzoani Blue and Maggie Sottero. We have a sister shop which carries carries collections from Ian Stuart, John Charles, Luis Civit, Fely Campo and Veni Infantino. Come and visit Chameleon to view the stunning rages we offer from leading wedding dress designers.

06/11/2025

We love seeing new collections from our designers. Seeing them on mannequins so we can walk round and feel the fabric and structure, then seeing them move on the catwalks. Once we have said yes to the sample dress, our designers then make us a dress for us to show you in store.

We love new arrivals and always pop them on to one of our consultants so we can see how they fit.

Then it’s always so much fun seeing how you react to our new arrivals 🤍


03/11/2025

Our Verander corsets can be paired with so many different mini options 🤍



02/11/2025

Chantilly lace dresses are having a moment. Which would you pick? 1 or 2?


31/10/2025

Happy Halloween 🎃

Our ghostly Consultants will be haunting our bridal boutique tonight 👻

Effortless. Elegant. Everything. Brielle is proof that simplicity can make the loudest statement 🤍
26/10/2025

Effortless. Elegant. Everything. Brielle is proof that simplicity can make the loudest statement 🤍



25/10/2025

Full skirts are back! And we love the drama of a big train fluff 🤩

Which is your favourite?


Model
Hair and makeup

23/10/2025

Your wedding dress can be your something blue 💙



21/10/2025

When the brides throwing an absolute fit and looking incredible 🤩

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Opening Hours

Monday 09:00 - 17:00
Tuesday 09:00 - 17:00
Thursday 09:00 - 17:00
Friday 09:00 - 17:00
Saturday 09:00 - 17:00
Sunday 10:30 - 16:00

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Our Story

Chameleon celebrates over 35 years at the forefront of Bridal Retailing, we are also a proud member of the Retail Bridal Association. At Chameleon, you will find a beautiful collection of designer bridal gowns, wedding dresses and Mother of the Bride/ Mother of the Groom special occasion wear created by the country's leading award-winning designers. Our extensive Ladies wear and Mother of the Bride / Groom occasion wear department with co-ordinating millinery, hats, fascinators, hatinators, shoes and bags means that everything that you require is hear under one roof, making it easy for you to enjoy shopping for that special day in a relaxed, friendly atmosphere with the best advise and service in the south. We stock Wedding gowns from Made with Love, Essense of Australia, Madi Lane, Maggie Sottero, Sincerity and Enzoani Blue.

Our Ladies wear department carries collections from Veni Infantino, Ian Stuart, John Charles, Luis Civit, Fely Campo, Lizabella, Gill Harvey, Gabriela Sanchez, Condici plus many more. Come and visit Chameleon to view the stunning rages we offer from leading wedding dress designers.