Chameleon Bride

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Chameleon Bride Chameleon Bride Boutique in Bournemouth Dorset sells designer wedding dresses and mother of the brid

Chameleon celebrates over 35 years at the forefront of Bridal Retailing, we are also a proud member of the Retail Bridal Association. At Chameleon, you will find a beautiful collection of designer wedding dresses. Our extensive Ladies wear and Mother-of-the-Bride occasion wear department with co-ordinating millinery, shoes and bags means that everything that you require is hear under one roof, mak

ing it easy for you to enjoy shopping for that special day in a relaxed, friendly atmosphere with the best advise and service in the south. We stock Wedding gowns from Madi Lane, Essense of Australia, Enzoani Blue and Maggie Sottero. We have a sister shop which carries carries collections from Ian Stuart, John Charles, Luis Civit, Fely Campo and Veni Infantino. Come and visit Chameleon to view the stunning rages we offer from leading wedding dress designers.

26/11/2025

Sometimes you’ve got to get up close and personal to see all that delicate and intricate beadwork 🤍

If you want to say yes to the dress this side of Christmas (and if your a summer 2026 bride you really need to be!) then...
25/11/2025

If you want to say yes to the dress this side of Christmas (and if your a summer 2026 bride you really need to be!) then we don’t have many open days left

Grab one of our last slots now 🤍

25/11/2025

What a day! We spent the day in London previewing the brand new and 2026 collections. And boy were we wowed!

Here’s a sneak peak of what will be coming to our store in spring 2026 🤍

23/11/2025

When you come wedding dress shopping, you’ll likely try dresses that are too big and too small. Don’t panic as our Consultants have tricks to pin, clamp and panel dresses to show you how the my would look when fitted to you.

No sample gown is ever going to fit you perfectly on first try on. That’s where alterations come in 🤍

22/11/2025

Honestly, we’ve heard it all behind those curtains. And do you know what? We’re all the same.

Beneath the smart clothes we turn up in, we’re sometimes rocking fluffy legs, chipped polish and our comfiest (slightly grey) pants.

No judgement here — just laughs, support, and genuine moments with women who get it. 💕

21/11/2025

If our Consultant Alisha was getting married tomorrow, which dress would you choose for her?

We’re taking a little beauty break! ✨Our main bridal boutique will be closed from 1–14 December while we give it a well-...
19/11/2025

We’re taking a little beauty break! ✨

Our main bridal boutique will be closed from 1–14 December while we give it a well-deserved glow up.
Don’t worry — we’ll still be answering emails and calls during this time, and our gowns will be back looking even more gorgeous soon! 👰‍♀️

We can still offer accessory appointments for our existing brides (veils, jewellery, etc.) — but these will take place in our alteration suite in our MOB boutique just across the road. 💕

We can’t wait to show you the refreshed space soon — it’s going to be worth the wait! 🥂

18/11/2025

One beautiful dress. Many different ways to style her.

Which is your favourite?

A huge congratulations to our Anne who married recently in her custom True by wedding dress. She said: I loved every ...
17/11/2025

A huge congratulations to our Anne who married recently in her custom True by wedding dress.

She said:

I loved every moment of working with the Chameleon team on my dress. They completely understood my vision and helped me customise it to perfection. Making the dress entirely lace gave it such an ethereal, dreamy feel - exactly what I’d hoped for.

Many of our designers allow design changes to your dress so you can make the dress that really feels like you. Anne knew exactly what she wanted and we loved making this dreamy dress come to light 🤍

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Opening Hours

Monday 09:00 - 17:00
Tuesday 09:00 - 17:00
Thursday 09:00 - 17:00
Friday 09:00 - 17:00
Saturday 09:00 - 17:00
Sunday 10:30 - 16:00

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Our Story

Chameleon celebrates over 35 years at the forefront of Bridal Retailing, we are also a proud member of the Retail Bridal Association. At Chameleon, you will find a beautiful collection of designer bridal gowns, wedding dresses and Mother of the Bride/ Mother of the Groom special occasion wear created by the country's leading award-winning designers. Our extensive Ladies wear and Mother of the Bride / Groom occasion wear department with co-ordinating millinery, hats, fascinators, hatinators, shoes and bags means that everything that you require is hear under one roof, making it easy for you to enjoy shopping for that special day in a relaxed, friendly atmosphere with the best advise and service in the south. We stock Wedding gowns from Made with Love, Essense of Australia, Madi Lane, Maggie Sottero, Sincerity and Enzoani Blue.

Our Ladies wear department carries collections from Veni Infantino, Ian Stuart, John Charles, Luis Civit, Fely Campo, Lizabella, Gill Harvey, Gabriela Sanchez, Condici plus many more. Come and visit Chameleon to view the stunning rages we offer from leading wedding dress designers.