Charm Event Directors

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Charm Event Directors

Event Consultancy, Project Management, Production Management, Show Calling, Event Management, Event Producers Imagine your perfect event, one that inspires.

Charm-ed is a business in the events sector, however this is no ordinary events company! Charm-ed was formed by two entrepreneurs that had a vision to re-innovate the way events are carried out. By making the event planning experience core to the overall messaging of their clients, they have developed a more strategic and personal approach called "Event Directing". "Event Directing" is the underst

ated ingredient that brings everything together at the crucial stage of planning the event. An event should form an intrinsic role as part of the whole marketing mix for clients or brands. We like to work with our clients to secure all objectives pre, during and post event, in order to plan, create and deliver the best event solution for our clients. Co Founder Louise commented, "Event Directing is something we believe passionately about, this is what get's us up in the morning. It's that feeling of 'making a real difference' through a very personal and consultative working relationship together with our clients". Charm-ed looks to redefine the event experience placing the customer first. This personal touch means that our clients feel they are getting the best service tailored for their exact needs, meeting real objectives. No two events are the same - we don't believe in templating an event, we don't believe in using pre-determined venues, or preset arrangements. We believe in creating a relevant experience for all of our clients. If it's personalised, relevant and engaging, it will inspire! Flashing lights and glitter balls don't make a good event, the experience the client gets, and the feeling their audience leaves with, makes it successful! The clever bit is realising this at the planning stage - this is exactly why Charm-ed was created.

07/04/2024

"🎉🎈 Charm Event Directors is celebrating 10 years today 🎉🎈 It has been an incredible journey filled with unforgettable events, amazing clients, and countless memories. We are grateful for the support and trust of our clients, partners, and all of our team who have been a part of our success. Thank you for making the past 10 years truly magical! Here's to many more years of creating extraordinary experiences together! ✨🥳 "

07/11/2023

Mental well-being can really take a hit at this time of year with the gloomy weather, the dark mornings and nights and the busy build up to the Christmas period. So now is the perfect time to really think about how to increase wellbeing at your events. Here’s some of our top tips!

1. Choose a Wellness Venue
An easy way to incorporate wellness into your next event is by choosing a venue that promotes wellness. Look for venues that offer outdoor venue space, outside activities, and are walking distance to parks, shops and bike paths, etc.

2. Feature Healthy, Local Food and Drink Options
Offer attendees’ locally grown, healthy food and drink options. Research has shown that if you want to keep your attendees’ minds alert and active, then feeding them with water, complex carbohydrates, proteins, and a small amount of statured fats is key.

3. Add Screen-Free Zones
Secondhand screen time and the presence of technology like a phone or a laptop have shown to decrease attendees’ long-term retention of the information. To increase attendees’ retention rates and help attendees live in the moment set up screen-free zones at your next event.

4. Push for Connection
Having a sense of connection with others has been proven to increase people’s longevity, strengthen people’s immune systems, lower rates of depression, anxiety, and more. Host networking cocktail hours, mixers, group activities, and other activities that provide opportunities for attendees to connect.

01/11/2023

This week Louise is heading to Montreal to support our good friends at BCD Meetings & Events on a Global Leadership Conference. We always love supporting on their events. They’re a great company with fantastic people and we just love their ethos…Elevated experiences, rooted in human connection!

24/10/2023

Wow! Life’s got busy lately! We love the fact this industry can have us spinning in every direction. We’re being well look after today though , sampling some fabulous food at Telford International Centre.

📸

16/10/2023

We’ve given our website a little refresh. Head over to www.charm-ed.co.uk to learn about all things Charmed!

10/10/2023

Take care of yourself and each other ❤️

Help is available 📱
Samaritans: 116 123
MIND: 0300 123 3393
NHS: 111

21/09/2023

This week we're supporting the kick off of the Screwfix Live Event! With a massive 35k people registered to attend across the weekend, it's set to be a fantastic event! Have a great everyone!

15/09/2023

That's what we're here for! We make sure you can focus on what's really important to you and your business.

12/09/2023

How can you turn event attendees into participants? Live polls engage audiences and have many reported benefits. Live polls can:
1. Loosen up the audience. A quick question-and-shared-response can turn an attendee into a participant.
2. Start a conversation. A question can get people thinking – and the audience’s response can help to steer the presenter toward making the presentation even more tightly focused on the needs of that particular audience.
3. Stir curiosity. You might ask a question that will stir the audience’s interest and increase participation.
4. Introduce a topic. In a similar vein, polls help you transition seamlessly from one topic to another.
5. Change the direction. Sometimes, audience feedback prompts an alert presenter to steer the conversation to a topic that wasn’t on the agenda.
6. Get live audience feedback. A well-written question or two at the end of the event can collect instant feedback on how things went.

08/09/2023

What a week! 600 people from head office came together to build energy and enthusiasm for the upcoming period. On the hottest day of the year ice creams provided a cooling respite. Thanks to a great team!

Now we're off to enjoy some ice cream in the sun after a busy (and hot) week!

30/08/2023

Are you an experienced event manager who loves to create exceptional experiences…every time?

We always want to hear from freelancer event managers so get in touch via DM if this sounds like you.

23/08/2023

Ever thought of adding gamification to your corporate event?

Gamification is the perfect technique to make events more dynamic and entertaining, as well as to communicate specific messages. For instance, video games and fun applications can be used to boost motivation, concentration, effort, loyalty and other positive values in the group.

Here are 6 advantages of event gamification:
1. Gets attendees more involved and motivated.
2. Creates an engaged community.
3. Encourages attendees to participate more.
4. Generates quality experiences.
5. Facilitates communication.
6. Makes the event fun and memorable.

18/08/2023

Don’t forget to cheer on the this weekend!

A World Cup final!!! ⚽️
What an incredible achievement.

You’ve got this ladies and we’re all right behind you.

📷 PA Media

16/08/2023

What are the key questions to ask your event company? Here’s our top 3!

1. What type of events do they specialise in?
Every event is different. There are significant differences between business events, trade shows, awards ceremonies and launch parties to name a few. Having detailed information on the events they have planned in the past will provide you with a better insight into their specific qualifications and if they can help you meet your event goals.

2. What specific service do they provide?
You want to be sure they can fully understand and handle the requirements. Are you going to need them to find a venue? Will they have to organize catering? Is there a need for audio-visual technology? Should transportation be provided? Will you need extra staffing? What kind of production do you need? All of these questions are important topics to discuss with whichever professional.

3. Do they have vendor contacts and experience with their contracts?
Having established relationships could translate into significant savings for the event. Also, the event planner will need to be able to examine contracts with vendors to look for hidden fees designed to pad costs at the venue. An experienced meeting planner will be able to identify these charges and either eliminate or negotiate them to lower and more advantageous terms.

11/08/2023

Happy 40th Birthday to our fabulous Louise!

Wowzers…Four whole decades of being your talented, hilarious and wonderful self! 😀

Have a fantastic time celebrating with your family and friends.🥂🥳🎁🎂

P.S. Don’t grow up…it’s a trap! 😂

09/08/2023

Recently we shared what advice our Joanna and Louise would give to their younger self in the event industry. We’ve just discovered this fab new podcast that asks other event professionals for wise words to their younger self and it’s a great listen, not just for those in the event industry.

Search for ‘If I Could Tell You Just One Thing’ wherever you normally get your podcasts or follow the link below.
https://buff.ly/3YyYEPO

‘If I Could Tell You Just One Thing is presented by Mel Noakes and Max Fellows and is a brand new event industry podcast brought to you by Elevate, providing mentoring and building community within the events industry. In this podcast we invite industry leaders to write a letter to their younger self and consider what wise advice they would give themselves now if they only could. Our discussion is based on this letter. Be prepared for refreshingly, honest and sincere conversations, wise words of wisdom and insider secrets.’

07/08/2023

For those who are new to our feed…here’s a little introduction.

Charm Event Directors was formed in 2014 by a few passionate event professionals that had over a decade of experience in the industry. As fanatical we as we were then about delivering events, we found ourselves hungry to be better and hungry to be different. We wanted to break away from the traditional agency model, become an intrinsic part of the organisations we partner with and do the very best work possible.

We provide bespoke, creative, full-service solutions to every aspect of Event and Production Management. We consult and collaborate with you at every step of the way, allowing you to meet real objectives and determine measurable outcomes.

Our mission is to create exceptional experiences that have a lasting impact…every time.

03/08/2023

Dare we say it? 😳

If you haven’t already started thinking about it, now is the time to make plans for your end of year celebrations. 🎉

Get in touch for info on how we can help, especially if you just simply can’t bare to think of it in the middle of summer!

‘What summer?!’ I hear you say. 🤦🏻‍♀️ Have faith…it must be on its way!

28/07/2023

Feel Good Friday! It’s always good to end the week on a high! 😁

27/07/2023

Why are keynote speakers important for your event?

In many cases, the keynote speech can be the most important hour of an entire event, because this is the speech that sets the tone or determines the underlying theme and the mood for an event.

Keynote speakers are selected for their excellence in a particular field and their ability to attract an audience. Keynote speakers are well-known names, industry leaders or proven experts who are able to connect emotionally with the audience and significantly increase motivation.

We can help you find the right speaker for your event.

20/07/2023

Not sure what kind of app you’ll need for your next event? We can help!

There are loads of options, from off-the-shelf free apps to fully custom built event apps. It can be difficult to know where to begin. We’ll do an appraisal on your behalf and recommend the most suitable solution for you.

14/07/2023

There’s nothing we love more than helping you celebrate your successes!

Congratulations to all graduates!

12/07/2023

Could smart badges and wearables enhance your next event?

These solutions have the potential to support a seamless attendee experience while providing you with valuable data. The wearable allow for truer attendee interaction & audience engagement using state-of-the-art technology for more face to face, and less face to phone.

04/07/2023

We asked our Louise what advice she would give to her younger self as an Event Producer.

“Don’t be afraid to take control and command the room. This can seem daunting when faced with a bunch of senior leaders/presenters but remember that’s what your paid to do. And sometimes it is a lot like hearding cats!

Oh and get yourself an amazing show caller!”

28/06/2023

We are truly grateful for the trust our clients place in us.

23/06/2023

Hosting Inclusive Events
TIP 3: Get rid of the one-size-fits-all approach.

Expecting delegates to fit around your event design is a guaranteed way to exclude people. Use the information gained from attendees during registration to meet their needs much as your resources will allow.

Some examples of how an event may be adapted to meet attendees’ needs include language and sign language translations, family friendly services such as on-site day care, a variety of food options, and quiet spaces for attendees to undertake work, study or religious practice between sessions.

We can offer lots of advice on how you can make your event more inclusive so get in touch!

21/06/2023

This is so varied and we wouldn’t have it any other way. Recently our team have worked on a company graduation and a Eurovision themed corporate gala.

Whatever your event, whatever size, we’d love to help bring your ideas to life.

Get in touch for an initial consultation.

19/06/2023

We asked our Joanna what advice she would give to her younger self as an Event Director.

“Surround yourself with good people! Really pay attention to what makes them good at their job and learn everything you can from them. As you progress through your career you will meet hundreds of people with lots of different skills and experience and their knowledge is invaluable to you”

14/06/2023

We absolutley love the work we do. The energy, the buzz, the exhilaration and the reward of watching your vision come to life!

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Happy 40th Birthday to our fabulous Louise! Wowzers…Four whole decades of being your talented, hilarious and wonderful self! 😀 Have a fantastic time celebrating with your family and friends.🥂🥳🎁🎂 P.S. Don’t grow up…it’s a trap! 😂

6. HPT.mp4

HPT Audio Visual have been a trusted partner of Charmed for the last 9 years. Having previously worked with HPT prior to Charmed being formed, we already had over 5 years experience delivering live events with HPT, which gave us the confidence to onboard them as our preferred production supplier. Established in 2007 HPT Audio Visual provide a full production service. We engage with HPT from the initial brief stage and we work closely to design ideas and concepts. During the lifespan of a project the HPT team are involved in all site inspections and weekly internal project meetings…to make sure we get it right! With over 15 years experience HPT bring a wealth of specialist production know how to create exceptionally high-quality live event. We are very grateful for their continued support and are so happy they are part of the Charmed family. #couldntdoitwithoutyou #eventproduction #liveevents #corporateevents #Audiovisual #eventprofs #eventteam #teamwork #largescaleevents #events

3. King Charles Coronation

What an privilege it is to witness this once in a generation moment! The ultimate event! The hours of meticulous planning by hundreds of people, all coming together to create a spectacular moment in time. A celebration of our new Monarch. We would like to wish all of those involved and everyone celebrating the Coronation of King Charles III and Queen Camilla a wonderful weekend! 🇬🇧 Long Live The King 🇬🇧 #Coronation #CoronationConcert #CoronationWeekend #CoronationBigLunch #TheBigHelpOut #largescaleevents #liveevents #eventsprofs #eventproduction #ukevents

Finally that’s a wrap for the week 🙌🏼 Think our team have it handled like pro’s 💜 #teamcharmed #ukevents #eventsplanning #eventprofs #eventdirector #eventmanagement #eventsuk #eventproduction #eventsetup #eventstaging

The feedback says it all 💜 We have worked with Unite multiple times and had the pleasure to work with Rich Perrett during his time with Unite Students. If you want to know more about what we do, please get in touch.

Having an idea or concept in place for your event will create the required foundation to build a theme. A theme will enable us, as your event directors to bring your event to life through visual elements such as entertainment, agendas, marketing and decor. Bring us your ideas and work with us to create the most unique and inclusive event for your guests. Lets create something worth remembering! 💛 #ukevents #eventsteam #eventdirectors #themedevents #creativeevents

Meet Our Team 💜

Well last week we celebrated our 8th Birthday here at CHARMed head office 🎉🥂 This achievement certainly comes from all the wonderful people and businesses we have the pleasure of working with. We are all truly grateful to all our customers that continue to use our services 🙌🏽 Here’s to another year of smashing it and adapting to new event methods and trends! #grattitude #eventsuccess #eventorganisation #customersatisfaction

IMG_1099

On this #internationalcatday we want to pay homage to the real powerhouse of No.10...Larry The Cat! Thank you Larry for all you do for this country; keeping the mice at bay and keeping the cabinet office in check. But most of all thank you for providing a little light relief in the news media and making us smile. 😻 We are sorry to see you’re fighting your own leadership battle right now. We're all right behind you Larry...You got this! http://bit.ly/FollowLarryOnTwitter #larrythecat #number10cat #teamlarry #larryforPM #cabinetoffice #downingstreet #cats_of_world #catsoftheworld

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Our Story

Charm-ed was formed by two entrepreneurs that had a vision to re-innovate the way events are carried out. By making the event planning experience core to the overall messaging of their clients, they have developed a more strategic and personal approach called "Event Directing". "Event Directing" is the understated ingredient that brings everything together at the crucial stage of planning the event. An event should form an intrinsic role as part of the whole marketing mix for clients or brands. We like to work with our clients to secure all objectives pre, during and post event, in order to plan, create and deliver the best event solution for our clients. Co Founder Louise commented, "Event Directing is something we believe passionately about, this is what get's us up in the morning. It's that feeling of 'making a real difference' through a very personal and consultative working relationship together with our clients". Charm-ed looks to redefine the event experience placing the customer first. This personal touch means that our clients feel they are getting the best service tailored for their exact needs, meeting real objectives. No two events are the same - we don't believe in templating an event, we don't believe in using pre-determined venues, or preset arrangements. We believe in creating a relevant experience for all of our clients. Imagine your perfect event, one that inspires. If it's personalised, relevant and engaging, it will inspire! Flashing lights and glitter balls don't make a good event, the experience the client gets, and the feeling their audience leaves with, makes it successful! The clever bit is realising this at the planning stage - this is exactly why Charm-ed was created.