he Cooks.

14/02/2021

Last week was the first week I took off from orders and catering since our start more than 2 months ago. And, for a very special reason.

I celebrated my 6 month anniversary with my beautiful wife Yaeli on Thursday!!

Instead of making food and hustling with deliveries on Friday, I took Thursday off to go to Hertzeliya to spend time with my wife, and to enjoy.

I think a little itsy part of me also needed a break to reevaluate my company and the things I want to gain from it.

But, we are back! And I am excited for another poppin’ week! Let’s make this week a great one!

10/02/2021

Buffalo wings are the bomb! (recipe below👇)

I had done hours of research before the super bowl to either find or create the perfect recipe for restaurant level buffalo wings. I still do not feel like I have gotten the perfect outcome. I feel like I am soooooo close to making UNREAL buffalo wings.

for these super bowl buffalo wings, I used equal parts franks hot sauce and honey. They tasted fantastic!

I know that my PERFECT wings will have a lot to do with vegan butter. So first, I need to find an amazing recipe for that!

Get on it!

09/02/2021

We are back with a new !

Although this tip is relevant for almost all foods, I find this to be more relatable when it comes to eggs.

When cooking or baking foods, it is important to take the food off the heat source a couple of minutes before it would be considered "ready" in your eyes (Obviously "ready" can be relative when cooking anything. Some people may like their eggs over easy while others well cooked.) The reason why you do this is because your food takes time to lower temperatures and therefore, is still cooking when you take it off the flame.

When it comes to eggs, I always say it's best to take it off the flame right before EXACTLY the way you like it. This way when it cools down it will be perfect!

08/02/2021

Cooking food for other peoples super bowl party was nice, but eating the leftovers was WAYYYY better!

I combined a couple of leftovers to make something amazing!

I laid leftover fried chicken and creamy cole slaw on a wrap and then drizzled some sriracha on to recreate a classic southern spicy fried chicken sandwich.

It was quick and more importantly, OUT OF THIS WORLD!!!

07/02/2021

We all know that the super bowl is just an excuse to break your diet and eat whatever you can't during a normal week.

Take advantage of that and make an order for a delicious Shabbat as well!

🤘👇👇

https://forms.gle/PD1CH58NcMowpZdR7

Here is where you can place your order for this upcoming Shabbat! Due to the lockdown, we are only delivering in Jerusalem this week - Order deadline is by Wednesday @ 8pm. NOTE: Delivery cost is 30 NIS in Jerusalem but is FREE with orders above 300 NIS About us: At he Cooks., our mission is to ting...

05/02/2021

This week we were lucky enough to add our third member to the Team. Welcome Mendy Katan and THANK YOU for all the help...

Thank you everyone for the tremendous support and help in our growth!

Have a restful weekend.

NEXT STOP.... Tackling the SUPER BOWL MENU (pun intended☺️)

04/02/2021

We have officially SOLD OUT our super bowl menu!

What a crazy WEEK.

Thank you to everyone who either made an order or has supported me in another way❤❤❤

Until next year...

04/02/2021

03/02/2021

Just because the super bowl is here does not mean you can't enjoy shabbat as well.

Order here before 8pm tonight!

https://forms.gle/PD1CH58NcMowpZdR7

Here is where you can place your order for this upcoming Shabbat! Due to the lockdown, we are only delivering in Jerusalem this week - Order deadline is by Wednesday @ 8pm. NOTE: Delivery cost is 30 NIS in Jerusalem but is FREE with orders above 300 NIS About us: At he Cooks., our mission is to ting...

03/02/2021

THE SUPER BOWL MENU IS HERE!

Don't miss your chance to have game day (night) be a special one. Order Now and get 10 percent off your entire order.

Orders close Thursday night at 8pm.

ORDER HERE for the super bowl.
https://forms.gle/AEBWtiQTpygtN9G98

And order here for our shabbat menu!
https://forms.gle/PD1CH58NcMowpZdR7

LETS GET COOKING.

02/02/2021

Another week another MENU

This week we are back with our classic menu but with a new look (always need to be upgrading). Plus we added pargit this week!

Make an order here 👇 👇 before 8pm Wednesday night

https://forms.gle/pCfNjdXwJKBC3KHb6

YUM

01/02/2021

Another week, another one of our

RICE!

So many people are afraid of making rice or feel like they do not know how to do it right. But, once this simple grain is mastered there is no turning back.

In order to make perfect FLUFFY rice every time, all you have to do is trust the process and wait a little. Refrain from halting the steaming process by lifting up the lid of the pot you are cooking with and you will be set!

This video by Gordon Ramsey was very helpful for me when I was beginning in my cooking journey and it covers all the basics of making delicious rice. Take your time to watch this video and you'll be making delicious foolproof rice really soon!

https://m.youtube.com/watch?v=Jf75I9LKhvg

P.S. Our super bowl menu is on the way and it is looking OUTSTANDING! Get Ready!

29/01/2021

Sometimes the weeks with the least sales can be the most challenging ones

I had the privilege of sending food to both my grandmother and good friends among others.

Until next week! (super bowl menu in the works🤐🤫)

Have a restful weekend😍

P.S. the low quality pictures, I know... 😅

28/01/2021

Caught... actually posed... in action! (Photo creds Mrs. he Cooks.)

This week has been crazy and I am excited to send out the deliveries tomorrow and to have a restful shabbat... Special shoutout to my Savtah for making an order:)

Appreciate the continuous love and support from everyone 😍

27/01/2021

If you haven't TAKEN 🎥 the opportunity to order from our special this week do so here!

https://forms.gle/CexCE5f6Sd6RfTzj8

Orders close at 8PM tonight🥘🥪🥙

26/01/2021

Get PUMPED because we are back with our BBQ shabbat special! [earsplitting cheering from the masses]

Orders close on Wednesday at 8 PM so place your order here and get excited for the weekend:
https://forms.gle/CexCE5f6Sd6RfTzj8

Be aware of some of our slight changes (pesto potatoes are now home fries, change in price 😍)

What you get with your order (per person)

Mains
36 hour bbq marinated Pargiyot - 2 pieces
Slow cooked BBQ pulled beef - 250 grams

Sides
Savtah’s classic cole slaw
Our straight from home fries
Sweet sweet Apple Cobbler

Condiments
Chimichurri
Guacamole
Ranch dressing

115 NIS Per-Person

Deliveries cost 30 NIS in Jerusalem but is FREE when you order for more than 4 people!

Disclaimer: Unfortunately because of the lockdown, we are only delivering to Jerusalem this week.

25/01/2021

Thank G-d I came across this cooking tip and here is why!

Ok, this tip might be one of my favorite tips so far! When I came across this delicious😋 tip, I had been cooking with negative results on foods I loved cooking and I could not explain why.

Tip # 3: "Stop crowding your pans!" means exactly that!!!

No matter what you are cooking, your food needs space. Because food releases moisture when it is cooking, foods that are left in a crowded pan will steam instead of searing (unless you are trying to steam your food, give your veggies some space!). Cook your food in batches or use two pans so the process is faster and so you get the texture you want.

Keep this in mind and have your veggies, meats, ect. rise to new levels of YUM with great texture! 😎

24/01/2021

The countdown has already begun!

Time left until pre shabbat delicious food taste testing:
5 days

I am already looking forward to the weekend and some more apple cobbler! Who's with me?

22/01/2021

Want to know how I made this?

This morning I made my own version of avocado toast (I used crackers instead of bread because.... calories😎) all from the leftovers of catering over the weekend. It’s worth it to cater just for that!

I smeared some delicious guacamole on a cracker and topped it with a tomato and some pesto. I garnished it with parsley for some style and there it was😋

Appreciate the continuous love ❤️

Wishing y’all a Shabbat Shalom!
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21/01/2021

Have you ever spent a really long time cooking meat and then have it come out dry?

This can be one of the most frustrating things that can happen for someone when cooking. You have invested all this time and energy in reading a recipe, following it and waiting. All that, to then have your food not even come out great! Its the worst!

Well, one of the reasons this can happen is because you are cutting meat and chicken earlier than you should and not letting it rest for some time.

It is important to let meat and chicken sit for a couple of minutes (5-7 minutes for a small cut and 10-20 for a big cut) so it can reabsorb and redistribute all its juices. If you were to cut into it too early, all the juices that keep the meat/ chicken tender and delicious will escape.
If you were to cut a steak right off the grill, you will notice all of the juices spilling out, leaving you with a dry and tough final product.

So, make sure to keep this in mind the next time (and every time) you make any sort of meat and it will taste so much better!

I hope this tip was helpful😊

20/01/2021

Don't miss out!

Order for shabbat here
https://forms.gle/cCHyMhgj3qmvfYrg7

Orders have been extended to 8PM this week!

19/01/2021

🎉🎤Our first ever Shabbat Special is here🎉🎤

Presenting you with our Shabbat BBQ!!!

*What you need to know*

This Special serves between 1-2 people so keep that in mind when placing your order.

💰The first 10 orders are 10% off!

Orders close on Wednesday at 6 PM so place your order here:

https://forms.gle/cCHyMhgj3qmvfYrg7

Deliveries cost 30 NIS in Jerusalem but are FREE when you order more than 2 specials!

*What you get with your order of this special*

Mains 🍗

36 hour bbq marinated Pargiyot - 2 pieces
Slow cooked BBQ pulled beef - 250 grams

Sides 🥗

Savtah’s classic cole slaw - 1/4 kg container
The perfect Pesto Potatoes - half 9x13 pan
Sweet sweet Apple Cobbler - 2 muffin holders

Condiments 🥫

Chimichurri
Guacamole
Ranch dressing

195 nis!!!!

Disclaimer: Unfortunately because of the lockdown, we are only delivering to Jerusalem this week.

18/01/2021

[relaxed sigh] ahhh the joy of making your own pickles....

Although they may take time, fermenting full sour pickles, or any other vegetable for that matter, is really quite simple (we all know Israeli pickles just don't cut it)!

All you need to do is make a salt brine, which is literally salt and water (salt brine calculator linked below) and then add your desired spices to season the pickles.
(These are the ingredients that I like to use but feel free to go crazy with it: 16 cucumbers washed with their tips cut off, 3 cloves of garlic, 2 bushels of fresh dill, 1/2 T red pepper flakes, 1T coriander seed, 1T mustard seed, 1/2T of whole pepper corn)
All of that followed by some of the most antagonizing waiting of your life, 7 WHOLE days (NOTE: The longer you let the fermentation do its thing, the more tasty your pickled product will be. It is 7 days MINIMUM but you can let it ferment for longer as well)!

And, you’ve done it!

For a more details on the simple process of pickling, take a look at this video:
https://m.youtube.com/watch?v=vD6XWXj9l8Q&t=178s

Use this brine calculator:
https://myfermentedfoods.com/tools/brine-calculator/

17/01/2021

It is ALWAYS exciting to start something new!

I Recently decided to create a cooking tip on this page twice a week. Whether you are an established mom who cooks all the time or someone just learning the way of the knife, these tips can serve as both important reminders and as new lessons for anyone. I know I am always still learning

The reason why this tip is number one is because it is something I struggle to do a lot. But, it can be the difference between a perfectly cooked meal or less so.

It’s hard to plan ahead but it will change the way you make food and give you time for the important things (no more scrambling to find the salt) like making sure the food isn’t burnt.

Enjoy!

P.S. Stay tuned for some BIG things coming this week.
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15/01/2021

Shabbat Shalom from he Cooks. HQ
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14/01/2021

YES PLEASE!

Another crazy week of catering has passed🎉🍾

Don’t worry, you can still make an order to get some of this melt in your mouth pulled beef for next week!

P.S. I made myself some extra so I could snack while I was cooking🤤
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13/01/2021

Spice it up a bit🌶🧄🧅🧂

Sautéed vegetables are always a win in my home. They are healthy, tasty, and simple.

So many people leave vegetables on the fire for too long resulting in them losing their taste.

What I like to do is throw the vegetables in a pan for about 10 minutes (always put your aromatics in first for a couple of minutes ie. onion, garlic chili pepper) to keep their earthy and natural taste, then, I add a tiny bit of soy sauce at the end for some additional flavor.

Try it yourself and enjoy😊

12/01/2021

Live in Jerusalem?

Make an order before Wednesday night for some extra shabbat treats!😋

11/01/2021

I found this amazing popper recipe by Jamie Geller over the summer when I was cooking for my dads yeshiva. I have been making it at home and for clients ever since.

Most of the time they don’t even make it to the table when they are for us😅

For the full recipe:
https://jamiegeller.com/recipes/sriracha-honey-chicken-poppers/

10/01/2021

“Vague goals produce vague results”

In a way, being in a lockdown just as I am starting to really put my catering company out there is a blessing. I now have the opportunity to go back to the drawing board and brainstorm exactly what I want to get out of this project and where I want it to go.

I sat down to plan out goals for my company, both for this coming week and for the future. I am researching things like:
1. What content I want to post.
2. What demographic I want to engage with.
3. What I want my brand to look like.
4. How to implement the strategies and content of already great social media pages in my own work.

By planning content and structuring my company the way I want to early on, I am able to see the fruits of my labor and the growth of my company so much better later.