4/4 Experiences

4/4 Experiences A subculture think tank that offers consultancy and turnkey ex*****on solutions We are 4/4

In our world, groove is king. So..
(48)

We seek beauty in simplicity and effectiveness. In this abstract and often non quantified world of what's cool and whats not, we stand outside the given boundaries to bring you sounds, sights and experiences that are real, fresh and memorable. What we do

We are a subculture think tank offering consultancy and turnkey ex*****on solutions in the fields of music, art, dance, urban street culture,

comedy and more. We strive to push the envelope by producing cutting edge content and scaled up immersive experiences for brands, promoters, festivals, hospitality chains, music labels and anyone who is interested in putting up a unique, quality driven subculture experience. Our work

We work across media with competencies in designing, marketing, programming and executing bespoke IP's for brands, media networks, event agencies across on ground, on air content and digital new media experiences. Our work includes designing, programming, monetising and producing large scale music and arts festivals. Some of the projects we are currently associated with are Ranthambore Festival, Radio City Freedom Awards, SulaFest, Mumbai derby etc. Who we are

4/4 is a new venture by Nikhil Udupa and Himanshu Vaswani, the minds behind Control ALT Delete which is India's largest crowdfunded series of non profit gigs. They have grown up with independent music scene in Mumbai and have graduated from being first row fans to one of the most respected promoters and evangelists of this now burgeoning industry. Between them they have more than 14 years of experience in music, arts and entertainment industry and have worked on more than 40 large scale music festivals, 6 television shows, commissioned and produced over 15 music videos and programmed over 1000 shows across all corners of the country. Some of the notable properties they have been associated with in the past include Big 69, MTV Spiro, Ragasthan, Lost Party, Nariyal Paani, Puma, SAB Miller, Kingfisher, Harley-Davidson, Ray-Ban, Converse, Yamaha, Jack Daniel's, Taj, Diesel, Quiksilver, Red Bull, Vishesh Films etc. If you want to influence contemporary culture, influence the way young people consume, react and embrace new ideas, entertainment choices and be pioneers in establishing a unique cultural footprint in your industry - give us a ring. We are all ears and eager to help out. Do check out our photo albums to see the projects we've worked on.

Still recovering from the madness that went down at  Here’s a glimpse of what we built at SAUCE thanks to   .in  A huge ...
14/04/2022

Still recovering from the madness that went down at

Here’s a glimpse of what we built at SAUCE thanks to .in

A huge shoutout to and for letting us do this!

See you at the next edition of SAUCE!

  to this   session 🧘‍♀️conducted by  at the launch event we executed for  in High Street Phoenix.   is India’s largest ...
01/07/2021

to this session 🧘‍♀️conducted by at the launch event we executed for in High Street Phoenix.

is India’s largest Apple Premium Reseller store and we go to unveil its first large-format franchise store in Mumbai with the awesome team at and . 👊🏻

This 3-day event also featured live performances by and a workshop and jam session by and for !

Here’s hoping for more of these in #2021. 🥂

Find out more about us and what we do in the link in bio.

16/06/2021

’s latest offering - ‘Liberate’ featuring and talks about drug and alcohol dependency and wrestling with addiction. It challenges us to think about the decisions we make in response to our inner demons. 👁👁

Music video and track dropping in 2 DAYS! 🎸💊 stay tuned!

Hit up exclusively this Friday and hear the full Trifecta EP!

14/06/2021

‘Liberate’ music video by dropping this Friday! 🎸🎸

The track features and and is a part of the EP ‘Trifecta’ which will available for streaming exclusively on Apple Music this Friday! 🤘🏻

Video by
Director
Animation by
Edit by

Manas Jha concluding the TRIFECTA EP with ‘Liberate’ featuring Blackstratblues and Jai Row Kavi OfficialMusic video and ...
12/06/2021

Manas Jha concluding the TRIFECTA EP with ‘Liberate’ featuring Blackstratblues and Jai Row Kavi Official

Music video and full EP dropping on 18th June. Stay tuned! 👊🏻👊🏻

Artwork by Hariom Verma

🚨 JOB ALERT 🚨 Position for Design Lead open ! 🧑‍💻Work with our roster, brands and design events! If you think you fit th...
15/04/2021

🚨 JOB ALERT 🚨

Position for Design Lead open ! 🧑‍💻

Work with our roster, brands and design events! If you think you fit the bill, write to us with your work at [email protected] 📧. If you know somebody who’d be interested, tag them in the comments below and let them know.

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1310, Signature Business Park, Next To Fine Arts Society, Chembur East
Mumbai
400071

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WE ARE 4/4 In our world, groove is king. We seek beauty in simplicity and effectiveness. In this abstract and often non quantified world of what's cool and whats not, we stand outside the given boundaries to bring you sounds, sights and experiences that are real, fresh and memorable. WHAT WE DO We are a subculture think tank offering consultancy and turnkey ex*****on solutions in the fields of music, art, dance, urban street culture, comedy and more. We strive to push the envelope by producing cutting edge content and scaled up immersive experiences for brands, promoters, festivals, hospitality chains, music labels and anyone who is interested in putting up a unique, quality driven subculture experience. OUR WORK We work across media with competencies in designing, marketing, programming and executing bespoke IP's for brands, media networks, event agencies across on ground, on air content and digital new media experiences. Our work includes designing, programming, monetising and producing large scale music and arts festivals. Some of the projects we are currently associated with are Ranthambore Festival, Radio City Freedom Awards, SulaFest, Mumbai derby etc. _________________ 4/4 was started by Nikhil Udupa and Himanshu Vaswani, the minds behind Control ALT Delete which is India's largest crowdfunded series of non profit gigs. They have grown up with independent music scene in Mumbai and have graduated from being first row fans to one of the most respected promoters and evangelists of this now burgeoning industry. Between them they have more than 14 years of experience in music, arts and entertainment industry and have worked on more than 40 large scale music festivals, 6 television shows, commissioned and produced over 15 music videos and programmed over 1000 shows across all corners of the country. Some of the notable properties they have been associated with in the past include Big 69, MTV Spiro, Ragasthan, Lost Party, Nariyal Paani, Puma, SAB Miller, Kingfisher, Harley-Davidson, Ray-Ban, Converse, Yamaha, Jack Daniel's, Taj, Diesel, Quiksilver, Red Bull, Vishesh Films etc. So.. If you want to influence contemporary culture, influence the way young people consume, react and embrace new ideas, entertainment choices and be pioneers in establishing a unique cultural footprint in your industry - give us a ring. We are all ears and eager to help out. Do check out our photo albums to see the projects we've worked on.