Gullak- Chhota sa yogdaan Bachchpan Ke Naam, is a joint initiative of Amar Ujala & UNICEF for encouraging voluntary funding for Underprivileged Children in India. Gullak is a piggy bank, which is used by kids to keep their savings. We take this concept of Gullak forward by asking our readers & viewers to contribute to the Amar Ujala & UNICEF Gullak and thus raise funds to help the kids secure a be
tter future. It is a call to raise funds and thus make the contributor feel proud for making a difference in the lives of children. Gullak – A small contribution in the name of childhood. UNICEF or United Nations Children's fund is a United Nations Organisation working in India for children for a period of more than 60 years. UNICEF is the driving force that helps build a world where the rights of every child are realized. Together with a variety of partners at grassroots level to turn the most innovative ideas into reality for developing sustainable solutions for children. Amar Ujala is India's fourth largest Hindi daily with 19 editions in 7 states and 1 union territory covering 167 districts, has a staggering readership of over 3 crore & circulation of approx 22 lacs making it No. 1 in Uttarakhand, Himachal Pradesh, Jammu & very strong No. 2 in Uttar Pradesh. Amar Ujala started its journey from Agra on 18th April 1948. 65 years later today Amar Ujala is the fourth largest read Hindi daily. Amar Ujala was initially launched in Agra as a 4 page newspaper with a circulation of 2576 copies. From a modest beginning, 20 years later Amar Ujala achieved a circulation of 20,000 copies and was servicing over 14 districts in Western Uttar Pradesh. Growing slowly, but steadily, the turn of the century saw Amar Ujala as one of the top 10 dailies of India. Not only has the newspaper shed the barriers of Western Uttar Pradesh and spread itself across the entire state, but has also ventured into other neighboring states. Currently, Amar Ujala publishes a 16 to 18 page daily issue with colorful, vibrant pages in every edition. In addition to the main issue Amar Ujala also offers special supplements focusing on Career, Entertainment, Women and many more. Amar Ujala & Unicef believe that nurturing and caring for children are the cornerstones of human progress. Unicef was created with this purpose in mind - to work with others to overcome the obstacles that poverty, violence, disease and discrimination place in a child's path & Amar Ujala is motivating Unicef to achieve this purpose. We believe that we can, together, advance the cause of humanity. Through this website Unicef raise funds for its programs only through voluntary contributions. Contributions from individuals in India and across the world strengthen UNICEF's goals for children. Funds raised in India support programs for children in India.
