EDGE Dublin

06/02/2025

That question needs to be addressed to protect the future of the gambling industry.

If the regulated market isn't competitive enough, players will seek out unregulated options, which can pose significant risks for them and operators alike.

The key to reversing this trend is by offering a superior experience in the regulated market, ensuring security, education, and a more attractive environment for players. 💡

In the session "Putting Positive Play at the Forefront of Safer Gambling", we discussed how the industry can shift the concept of "responsibility" and make it positive, transforming gambling into a safer, more engaging, and sustainable experience.

What can the industry learn from players who do things right? How can we enhance the gambling experience without sacrificing safety?

Watch the full replay on YouTube to learn how industry leaders are shaping the future of responsible gambling.

04/02/2025

In today’s hyper-competitive market, traditional marketing strategies aren’t cutting it anymore.

While they may have worked in the past, they’re no longer enough to capture and retain the attention of modern players.

Now, the most effective marketing strategies are centered around influencer marketing and experiential campaigns, which not only engage but also build lasting connections with audiences.

This shift is inevitable, and it’s not just about keeping up.

It’s about staying ahead of the curve.

Want to discover why these strategies are so powerful and how they’re changing the industry for good?

Dive deeper and watch the full workshop on YouTube!

03/02/2025

They are revolutionizing the way gambling operators ensure player safety.

They're no longer just tools for minimizing losses but are enhancing the entire gaming experience.

Proactively guiding players to safer games, these technologies protect players and create more responsible, enjoyable environments.

This shift in approach isn't just about compliance, it's about creating a safer, smarter gaming experience for everyone.

Catch the full discussion on "Responsible Betting: Can AI Prevent Problem Gambling?"
with experts Samee Bhatti, Max Collinge, Niamh Gallagher, and Frank B. Prempeh II.

Watch the full replay of this insightful panel on YouTube!

30/01/2025

Understanding your customers is the key to building long-lasting loyalty.

If you're offering them rewards they don't care about, you're just wasting your time.

Make sure your loyalty programs focus on what your customers truly value.

Whether it's poker, sports, or casinos, the offer must align with their interests to create real connections.

The right experience is everything.

Watch the full replay of this session and explore how to create truly relevant customer experiences.

28/01/2025

Establishing clear boundaries with your VIP players is essential for building a long-term, trusting relationship.

While offering bonuses may seem like an easy solution, personalized service, transparency, and respect create loyalty.

VIPs are likelier to stay loyal when they know you’re treating them as people, not just as players.

Setting the right expectations from the start ensures your relationship with them is based on respect, trust, and understanding.

Remember: loyalty is built on relationships, not just rewards.

or more on how to build genuine relationships with VIPs and set boundaries effectively,

🎥 Watch this insightful session's full replay on YouTube and prepare for EDGE 2025!

https://youtu.be/deElwOVjISA

27/01/2025

This powerful session taught us that being a VIP is about creating a relationship built on personalized service and unique experiences.

A VIP experience should be rooted in care and connection, not only incentives.

The goal is to treat your VIPs with the extra attention they deserve.

🎥 Watch this insightful session's full replay on YouTube and prepare for EDGE 2025!

https://youtu.be/deElwOVjISA

24/01/2025

"...its inbuilt variance!"

This key element makes poker unique.

Unlike other strategy games where the better player always wins, even weaker players can have a shot.

Understanding how variance works is essential to mastering poker and enjoying the game for what it truly is: a strategic challenge.

Catch the full conversation with Dara O'Kearney in the replay on YouTube!

23/01/2025

Great ideas don’t just happen in isolation.

To make something truly successful, it’s crucial to talk to people and refine your concept by identifying strengths and weaknesses.

The balance between operators and players is essential.

The experience becomes more enjoyable, sustainable, and rewarding when both sides benefit.

Think about it.

Improving the player experience is the key to long-term success.

Want to learn more? Watch the full talk on YouTube.

22/01/2025

True customer loyalty isn’t something you can buy with bonuses; it’s built through creating personalized, unforgettable experiences.

You can foster long-term trust and loyalty by understanding what your top players truly want and providing them with tailored rewards.

Investing in experiences that resonate with them means you're not just earning their loyalty but building a lasting relationship.

Make your players feel special, and they'll stay loyal for years.

Watch the full YouTube session to dive deeper into creating lasting loyalty through experiences.

21/01/2025

Educating players from the start about the basics could make a huge difference.

It’s not about limiting the game but providing the tools to play responsibly.

With the proper knowledge, players can enjoy the experience without harm.

This could be the key to a safer gambling future - long before regulations come into play.

Watch the full lecture "Putting Positive Play at the Forefront of Safer Gambling" with Sarah Curran, Michael Byrne, and David Richardson on YouTube for more insights.

17/01/2025

"That players are informed."

Understand this: Informed players are safer players!

Education before regulation is the key to a better gaming experience.

Both players and operators need to understand the importance of proactive engagement in gaming. Learn more about Positive Play in our latest panel discussion.

Watch the entire session on YouTube now!

gamble

16/01/2025

Watch the complete talk on youtube

Mad scientists - EDGE's guide to the next big gambling genius

Welcome to the inaugural launch of “Mad Scientists,” a celebration of daring inventors redefining the gambling industry. Hosted by EDGE, the workshop is set to become the annual epicenter for creative chaos, bringing over the brightest minds, wildest dreamers, and fearless pioneers who dare to challenge the status quo. It's a world where bold ideas are the currency: join us as we kick off what promises to be the ultimate yearly gathering for iGaming inventors ready to make their mark.

Presenter: Scott Hill

Mad scientists - EDGE's guide to the next big gambling geniusWelcome to the inaugural launch of “Mad Scientists,” a celebration of daring inventors redefinin...

15/01/2025

Poker is not just about placing bets or hoping for luck.

It’s about strategy, decision-making, and understanding the variance that makes the game so unique.

While other strategy games, like chess, are determined by the skill of the player, poker allows for anyone to win, no matter how experienced you are.

The real thrill comes from knowing that everyone at the table has a chance, thanks to variance.

Ready to learn more? Check out the full workshop on storytelling and how it connects with poker at EDGE

14/01/2025

View the entire workshop on YouTube.

EDGE OnLive: Live And Online Operators Powering The Future Of Gaming Together

EDGE OnLive is where live and online professionals converge to drive the future of poker and casino games. We’ll explore synergies and successful stories together. Join the industry experts to discuss the future of immersive gaming environments.

Presenters: Ciaran Henry, Antonio Sapio, Nataly Sopacuaperu, Alex Scott, Andrei Alecu, Aleksandrina Dimitrova, Tom Wheaton, Andreas Constantinou

This link will take you to a page that’s not on LinkedIn

14/01/2025

Apocalypse WOW – Strategies For Recruiting Micro-Influencers And Win The Social Media Warfare

Our weapon is knowledge.
Join a debate about epic strategies for recruiting micro-influencers to conquer social media. Get ready to face the challenges of new regulatory pressures.

Presenter: Tom Wheaton

View the entire workshop on YouTube.

Apocalypse WOW – Strategies For Recruiting Micro-Influencers And Win The Social Media Warfare Our weapon is knowledge. Join a debate about epic strategies fo...

14/01/2025

Too much regulation might push players to unregulated, unsafe markets.

Striking a balance between regulation and player freedom is crucial for a sustainable, secure gambling ecosystem and keeping players within the safer options.

Overregulation could do more harm than good.

Regulation is a controversial topic in gambling.

To understand the effects of over-regulation and how it impacts the industry, don’t miss EDGE’s full talk on YouTube.

Link in bio.

13/01/2025

Poker isn’t just a game of luck.

It's a strategic challenge that offers life-changing lessons.

Understanding variance, focusing on the process, and handling setbacks are all skills that can shape a successful career, both in poker and in life.

You can find more in our full workshop, which is available on YouTube.