14/11/2024
"We are honored to welcome Bon Zainal Harun, Malaysiaโs โKing of Menswear,โ to SIFMA 5.0! Born in Terengganu and raised in Kuala Lumpur, Bon Zainal's fashion journey began in California, where he honed his skills at the prestigious School of Fashion & Merchandising in Los Angeles, graduating in 1985. His talent was quickly recognized in the United States, where he served as a council member at the Fashion Institute of Design & Merchandising and was a charter member of GQ Magazineโs Reader Report. Under the mentorship of Hollywood stylist Rick Pallack, and with experience at Ralph Laurenโs Beverly Hills boutique, Bon gained invaluable insights that laid the foundation for his career.
Returning to Malaysia in 1990, Bon Zainal refined his expertise in menswear at Spark Manshop before establishing his own brand, Bon Fashion Legacy Sdn Bhd (BFL) in 2014. Known for impeccable craftsmanship, quality, and sophisticated designs, Bon Zainalโs collections cater to Malaysiaโs elite, dressing Heads of State, CEOs, Ministers, and other luminaries. His dedication to excellence has earned him numerous awards, including the Muse Mercedes Benz Fashion Award 2010, the Mercedes Benz STYLO Fashion Award for Designer of the Year in 2014, the Mercedes Benz Lifetime Achievement Award in 2019, and the MDMPA Fashion Icon Award in 2020.
A pioneer of Malaysiaโs fashion scene, Bon Zainal founded the Malaysia Bumiputra Designer Association (MBDA), promoting innovation and collaboration within the industry. His groundbreaking Tower Fashion Eleganza in 2023, held 300 meters above ground at KL Tower, showcased his visionary approach and cemented his reputation as a leader in fashion. Most recently, he was honored with the CHT Excellence Award for Fashion Design (Menswear) in 2024.
With over three decades in fashion, Bon Zainal continues to set new standards of elegance and craftsmanship. We are excited to see how his timeless approach to menswear will bring a sophisticated edge to SIFMA 5.0."
To purchase tickets, visit www.sifma.com.my. Early bird tickets are available until 15th November. For more information, please contact Ms. Connie at 010-9668769 or Mdm. Surie at 010-6622658.