We would fill the bellies of guests with sumptuous meals, give them top-class services and ensure they are totally satisf EXECUTIVE SUMMARY
Adaigbo Ushering is cited at No 2 Nnamani Drive, Emene Enugu, Enugu State, and renders services to organizations, the general public and private individuals. Its service is opened to towns within a twelve-mile radius of the establishment. The event planning bu
siness runs a full-catering and event management service. It is has been in existence for not less than 5 years now, and it is targeted to improve the quality of events here in Enugu metropolis and the neighbouring states. Adaigbo Ushering provides corporate event management, design of various sorts (floral and space), event rentals, food, beverages and drinks amidst others. With wide of experience on event planning services, Adaigbo Ushering intends to be more stable while expanding its sphere of operations in Enugu State and her neighbouring states. This will be fully backed by constant research to address the emerging trends that has hampered the development of event planning services in Nigeria. Other services include Tent Rentals Services. This has increase the gross margin because rental services have become a need in the entertainment industry and it is greatly raking profits. By 2030, profits would have doubled because there would be an increase in sales due to the introduction of additional services. To increase its net profit by five-folds after the implementation of space and additional services. Adaigbo Ushering is always available for your event planning services, and ready to give you the maximum service required for your event. OBJECTIVES:
With the bid to expand and provide premium services, Adaigbo Ushering would do the following to space acquired:
• Revamp the interior of the event space
• Employ a facility manager to manage the space. He would specialize in the logistics
• Ensure the place is used for 60% of days every year
• Get a positive ROI on the use of the space by the end of the second year. We would fill the bellies of guests with sumptuous meals, give them top-class services and ensure they are totally satisfied. KEYS TO SUCCESS
To succeed in catering and event business, one must:
• Meet and surpass client’s expectations always
• Offer professional advice while considering the client’s choices and needs
• Give premium services at every point of service delivery
• Ensure clients are left satisfied even when it requires doing the uncommon
These are our value system as we provide our clientele with topnotch entertainment and catering services. COMPANY SUMMARY
Adaigbo Ushering is base in Emene, Enugu metropolis; it has served the public, private and corporate clientele in Enugu metropolis and neighbouring communities in about twelve-mile radius. We provide indoor and outdoor full catering and event planning services. We do referrals, handle client’s rental requests and offer expertise on event management for most of the events we have managed. COMPANY OWNERSHIP
Adaigbo Ushering is a sole proprietorship business. The chief executive officer (C.E.O) and the manager of the event planning business is Adaigbo. CHALLENGES FACING EVENT PLANNING SERVICES
The challenge encountered by the business is majorly as a result of slowdown of growth and coverage. However, looking back to the past two years, gross and operating margin have steadily been on the rise. Adaigbo will invest in some assets such as event furniture, relevant literature research and kitchen equipment. Partnerships with event planners, corporate event hall owners etc have expanded the reach of the business. These partnerships have aided referrals, accounting for 80% of the organization’s growth in the last two years. Referrals from corporate event hall owners alone accounted for 25% of the growth. The remaining 20% growth rate came from client acquisition via marketing and referrals from existing clients. Cost sales include inventory (raw food materials, beverages etc), monthly wage as well as miscellaneous (fuel, paper napkins etc). Vendor subcontracting is also included in our cost sales. Being a crystal and honest organization, clients can contact and contracts to vendors directly when they want to. We also recommend they contract audio-visuals and lighting providers directly. Our cost of operations has dropped by 10% in the past two years while our revenue has grown remarkably. PRODUCTS AND SERVICES
Adaigbo Ushering Planning will provide the following products and services:
• Event Management
• Cuisine Services
• Drinks in varieties
• Wait Service
Through proper partnership with an organization the can help provide fund to sponsor our activities, we can gladly offer:
• Space design and decoration
• Floral designs
• Cakes
• Rentals for events
The even planning services when fully set in motion can offer:
• Valet Service
• Event Security
• Audio-visual rentals support
Adaigbo Ushering will usher the following as among her services:
• Tent rentals for different hours of the day
• Facility management service
• Space rentals inclusive or non-inclusive of per-head full catering fee
Problems Encounter by Adaigbo Ushering in Her Event Planning Services
The fast pace of the world we live in leaves little time for extra things we would like to do, like plan events, parties, and social get-togethers. The demand for this service can only increase considering the rise in incomes, population, and need for interpersonal relations in the workplace. Solution
Occasions is an equal opportunity business making its expertise and its products available to help its customers plan their own events. Party Packs (complete kits for their event), make hosting a party a snap, right down to the refreshments. The event planning software brings interactive event planning as close as their personal computer. Through these and other affordable products and services, Occasions aims to be the number one resource for any event. MARKET ANALYSIS
The market for event planning breaks down into wide, very diverse segments. Individuals, as well as organizations, demand the services we provide. In order to provide the greatest depth of information, I intend to break the market segments down into private and public organizations, and age groups. Competition:
Occasion is in a unique position of competition. I expect to compete against hotels with conference facilities, conference centers, other event planners both on the large and small scale, persons within an organization who are assigned the task of organizing an event, and people who wish to organize their own events without the benefit of assistance. The benefits and drawbacks of each of our competitors as compared with the services we offer are hardly a match in quality and price. Occasions is primarily a service business, we also offer products to aid our customers in planning the event themselves. Our customers get our expertise and contacts to plan their perfect party at their perfect price. MARKET EXPECTATIONS
Forecast:
Tax rates are noted for information. We carry no loan burden that would be effected by these rates. What hits Occasions the hardest (but not nearly as bad as other service businesses), is the tax rate of 24%, which is nearly one quarter of the total sales. As Occasions continues to grow, these numbers will be reference rather than influence. SUMMARY OF MARKET ANALYSIS
The catering industry’s clientele spans across private, public, corporate and non-profit events that usually intend to celebrate or communicate. Majorly, food, drinks, event management and security are the services provided. However, other services can be offered. Celebrations: Key events in the life of an individual or an organization can be celebrated such as; birthdays, end of the year parties, honoree galas, weddings etc. Communication: Events are also held to give a platform to communicate with invitees. This include; product launches, fundraising, symposia etc
