20/02/2022
HOW TO START A PROFITABLE CHIN-CHIN BUSINESS AS A SIDE-HUSTLE
We live in a country where a single source of income isn’t sustainable anymore for a single individual, let alone a family. With the economic recession, over 60% of families who were once categorized as "average" are now low-income families. Hence the need for a side business to augment their existing means of livelihood.
In this post, I will be discussing the commercialization model, recipe, and process for Chin-Chin production.
Some might say it’s already a saturated market, but I’m here to tell you that no market is saturated. You just have to be creative. Come up with a product that will disrupt the competition and delight the customers.
You start by asking yourself questions like:
1. What can I do to stand out from the crowd?
2. What do people complain about my competitor’s product?
3. What are my competitors doing wrong and how can I improve on that?
4. How can I give my product an edge over other similar products out there?
5. How do I make my product appealing to my prospective customers?
The list goes on.
After asking yourself some of these questions and working out ways to solve them and incorporate them into your production, you have worked out a clever way of making people desire your product over that of your competitors.
Next is to produce a test sample to test your idea and product acceptability in the real world.
Remember, the purpose of every business is to make a profit. As you are working out your new product, be mindful of production costs and your profit margin.
As a startup, you are aiming for market acceptance.
The worth of anything in this life is determined by people’s "perception" of that thing.
When your product has gained market acceptance, you can go ahead and increase the price.
After your sample production, next is marketing and distribution.
You can distribute it to retail provision stores in your neighborhood at a discounted rate. Once people buy and like your product, they will come back for more. In turn, the store will demand more from you. That’s it. You are in business.
Alternatively, you can get hawkers to hawk them for you at an agreed profit sharing formula. You can tell them that for every 10 pieces they sell, they get a certain amount. You can do either or both, depending on your production capacity.
That’s how you get your product into the market.
Now let’s go into the recipe and production process.
They are different types of chin-chin:
1. Plain chin-chin
2. Coconut chin-chin
3. Chocolate chin-chin
4. Peanut butter chin-chin
COMMON INGREDIENTS USED IN THE PRODUCTION OF CHIN-CHIN IRRESPECTIVE OF THE TYPE
1. Flour
2. Butter
3. Sugar
4. Milk
5. Nutmeg or cinnamon
6. Egg
7. Salt
8. Baking powder
9. Baking soda (optional)
In this post, I’ll discuss the recipe and production procedure for plain chin-chin. If you are interested in other types, leave a comment and you’ll be given the recipe and production procedure.
RECIPE:
1. 2kg of flour (half paint rubber)
2. 200g of sugar (a leveled cup)
3. 250g of butter (Half sachet: I’ll recommend Semas or Napa butter)
4. 5 eggs
5. 3 tbsp of powdered milk
6. 1 tbsp of powdered milk flavor
7. Half cup of liquid milk
8. ½ tsp of Nutmeg or cinnamon flavor
9. A pinch of salt
10. 2tsp of baking powder
11. ½tsp of baking soda (optional)
The above recipe is to produce with half paint-rubber of flour. To produce 1 paint rubber, just multiply the quantities by two (2), or more for a higher quantity of flour.
PROCEDURE:
1. Sieve your flour into a clean/dry bowl and add your; sugar, milk flavor, baking powder or soda, nutmeg or cinnamon, powdered milk, salt, and mix them together.
2. Add your butter (it must be at room temperature) and mix with the mixture of dry ingredients in step 1.
3. Add your beaten egg and mix it.
4. Add your liquid milk gradually and knead (roll and press with your hands/knuckles) your dough until it is smooth.
5. Cover and leave your dough to set in for about 20 – 30 minutes.
6. Sprinkle some flour on your work surface and give your dough one last quick knead.
7. Roll out your dough using a rolling pin or an empty bottle and cut it into your desired shape and size.
8. Heat up your oil and deep-fry. Don’t shallow-fry.
Allow them to cool down, then package them and have them ready for distribution. You can add a label with your brand name and contact details inside for marketing and class.
If you have a question, leave it in the comments.
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Good luck.