Petal & Prickle.

Petal & Prickle. In-house florist with The Virtue. Using my foraging skills and long relationships with growers to bring you the freshest of the fresh.
(69)

Blooms with no laws, no limits.

VALENTINES, OPEN UNTIL 5:30PM FOR THE LATE LOVERS. 44 Brougham Street, New Plymouth. ONLINE IS AVAILABLE UNTIL SELL OUT....
13/02/2024

VALENTINES, OPEN UNTIL 5:30PM FOR THE LATE LOVERS.
44 Brougham Street, New Plymouth.

ONLINE IS AVAILABLE UNTIL SELL OUT.

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www.thevirtue.co.nz

The Virtue

Rambling Roses on the daily commute in Positano back in June.
24/10/2023

Rambling Roses on the daily commute in Positano back in June.

Work bench in full swing 🌷Monday to Friday.
18/10/2023

Work bench in full swing 🌷

Monday to Friday.

Venus de Milo in the orchard 🍊
15/10/2023

Venus de Milo in the orchard 🍊

Address

New Plymouth
4310

Opening Hours

Tuesday 10am - 3pm
Wednesday 10am - 3pm
Thursday 10am - 3pm
Friday 10am - 3pm
Saturday 10am - 1pm

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Our Story

Having my own studio for eight years and flowering for a decade, come 2020 we have made some bold moves..

The Virtue - Times they are a-changing, with that comes fresh opportunities for growth and evolution, both as a business and as women, we’re all about it. All of us here are super pumped to share our vision for The Virtues future starting with our newest crew member and collaborator our woman - Sofie, come on down! There’s a lot to love about Sofie, her eye’s sharp, and her wit quick, the yarn game is strong and she’s not too shy of a few fu%ks in a sentence, what more could we ask for?

Formerly known as the creative force behind the well known New Plymouth floral studio Petal and Prickle, Sofie is keen to flex her newly formed lockdown muscles in our new retail space (more about that soon) as our in house florist and visual merchandiser.

Welcome to The Virtue Sofie, we are proud to have you.

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