Paula Malm Production

21/10/2024

Your brain on art: Li Edelkoort introduces her friends Ivy Ross and Susan Magsamen, authors of a compelling book exploring how aesthetics, art, and beauty positively impact our health and brain. She highlights the urgency of addressing a collective lack of hope and celebrates the book's blend of scientific and artistic insights, showing how beauty can transform individuals and society. Edelkoort believes the book will influence how we approach education and well-being. Ivy Ross expresses gratitude to Edelkoort for shaping her perception of beauty, contributing to her work.

Ivy Ross is the Vice President for Hardware Design at Google, where she leads a team that has won over 240 design awards. She is a National Endowment for Art...

21/10/2024

In the video, Li Edelkoort discusses the future of fashion production through a hybrid approach blending handmade craftsmanship and machine processes. She emphasizes the importance of maintaining uniqueness and originality, comparing the process to "semi-couture," which allows for rapid, on-demand changes while avoiding mass production. Edelkoort predicts that creativity from the Global South, especially in fashion, will soon challenge the stagnation in Northern countries, where overproduction and marketing have dulled innovation.