International Runway

16/06/2024

25/05/2023

24/05/2023

Sweet is the life wearing ..
Spring Summer 2024
Comfort , reference and about , and .
My selection of styles for China and Asian markets

24/05/2023

Roberto Cavalli Resort 2024
Sparkling and as for DNA but a more "educated" reaching in sensual lightness..
My selection of styles for Asia and Middle East markets

24/05/2023

Sometimes raising brings about the "miracle" of :H&M’s Summer 2023 collection campaign
and in what I call a sophisticated concept of as wonderful “sunny ”!
Models Mona Tougaard and Rebecca Leigh Longendyke
“For the summer collection, we were really inspired by long days in the sun that effortlessly moved into shimmery nights. Laidback, sophisticated suiting is key, accentuated by moments of brilliance with shiny details and a chic colour palette. Swimwear, strappy sandals and body jewellery are also real hero pieces – and the building blocks of any summer wardrobe – Eliana Masgalos, Concept Designer at H&M.”(courtesy of )
The collection launched May 18 in stores worldwide and online

24/05/2023

Vogue China June 2023 En-Ita
Fashion and Award-winning Chinese actor Zhou Dongyu
and gesture (global trend) become (eternal necessity in Chinese culture) that travels ways to cross-generational boundaries (and the intertwining between ancient and modern China) that has represented through the movies in which she starred.
In the fashion business, her face has always been of a whispered knowing how to interpret the meeting with international while preserving the of the new generations but also the ancient family soul and of the local sensibility ..
It is always necessary to be amazed to know a different even in the fashion industry.

e gesto ( tendenza globale) diventano ( eterna necessità nella cultura cinese) che percorre vie per oltrepassare confini generazionali ( e l'intreccio tra antica e Cina moderna) che Zhou Dongyu ha rappresentato attraverso i film di cui è stata protagonista .
Nel della moda il suo volto è sempre stato di una sussurrata sapendo interpretare l'incontro con i marchi internazionali conservando lo delle nuove generazioni cinesi ma anche l'antica anima familiare e "girlness" della sensibilità locale..
Occorre sempre lasciarsi stupire per conoscere una cultura diversa anche nell'industria della moda.

Vogue China June 2023
Award-winning Chinese actor Dongyu Zhou
Photography by Dan Beleiu [IG]
Styled by Alvin Yu
Hair by Xuemeng Liu
Makeup by Renzi Zhang

24/05/2023

Summer 2023 Campaign
As I wrote in the past on LinkedIn "even if almost unexplored the “ “between world of , and is taking models:
1) About “ ” it means not only to design furnishing and to design objects but also designers and architects concepts to influence" fashion " and further design environment to inspire apparel collections architecture , and printing.
2) About “ “ it means not only fashion apparel used to create form within space and to modify home and office but also opposite designers objects and furnishing to evolve offline fashion and even in digital about .
3) It could be explored a creation of “system of ” with physical stores integrating fashion apparel and accessories brands , designer objects , home furnishing brands and brands in design.
4) Further than a marketing operation it should be a “real ” to show up beauty and products in same stores to encounter needs of life style experience and to match choice within real daily life environment (home /office).
5) A fashion collection must be rethought inside design architecture to get a booming !
6) Retail cost optimisation and brands co-marketing impact are also interesting factors to explore like rising brand , product and profitable balance."

Prada will forgive me for I say their last campaign re-shines of just mentioned concepts and forecasting!

Hollywood starlet Scarlett Johansson and Venezuelan-American conceptual artist Alex Da Corte collaborate on an unconventional examination of how the Galleria uses the power of color and to connect us to Johansson as both herself and the bag in full emotional .
The puts the human imagination's transformative power center stage. Understanding the literal concept of the glass age and Prada’s factory in Scandicci, outside of Florence, Italy
The Galleria is beloved because of its signature Saffiano leather. Defined by its loosely crosshatched texture, Saffiano is the product of a patented, hot-pressing process that renders the calf leather scratch- and water-resistant and ready for a long and properous life.
The duo is joined by designers Miuccia Prada and Raf Simons who reimagined the # in limited edition colorways with creative direction by Ferdinando Verderu and art direction plus photography by Alex Da Corte
Hair by Jimmy Paul; makeup by Frankie Boyd; set design by Mary Howard
(courtesy of Prada and aoc)