Tiny Magic Avl

Tiny Magic Avl Renovating My 92' Japanese Mini Truck into a flower truck.

Starting seeds is one of my favorite tasks and practices in flower farming. Here we start 90% of our plants from seeds. ...
03/24/2025

Starting seeds is one of my favorite tasks and practices in flower farming. Here we start 90% of our plants from seeds. It’s a way to get a head start on the growing season and allows me to experiment with different varieties, and even the process itself is deeply satisfying—even magical.

I once heard Liz Migliorelli of Sister Spinster say on a podcast (and I’m paraphrasing):
“All magic is what brings you into connection with the natural world, and plant magic is the act of being in relationship with plants in a way that transforms our lives—the plants are the vessel through which transformation, change, or revolution comes about.
All magic is how we are in kinship with the world around us.”

There’s something about nurturing a seed indoors that feels like I’m actively developing a kinship with—watching the tiny sprout push through the soil, its leaves forming into miniature versions of what will eventually erupt into a verdant, fully fledged, flourishing plant.

Sowing seeds feels like casting little spells. It’s the beginning of a reciprocal, collaborative relationship with plants and the cyclical rhythms of nature, seeing them through their beginnings to their inevitable ends.

We start seeds all throughout the year, but March is the biggest month for seed starting here. Seeds that have been started as early as January and are being transplanted to the field this week include foxglove, pansies, scabiosa, and Icelandic poppies. Meanwhile, fall-sown varieties are thriving—larkspur, sweet peas, and agrostemma. Lots of seeds that like the cold are being direct-seeded into the field now too—bachelor buttons, calendula, mignonette, orlaya. And soon, all the heat-loving varieties like zinnias and celosias will crowd every available space in the seedling chamber.

Late summer Zinnias at the farm
10/01/2024

Late summer Zinnias at the farm

Platinum blonde dahlias 🙂‍↔️
09/23/2024

Platinum blonde dahlias 🙂‍↔️

Come see us for a FLOWER & PASTRY POP UP  this Saturday, August 3rd from 10 am - 2 pm Tiny Magic Flower Truck  will be p...
08/01/2024

Come see us for a FLOWER & PASTRY POP UP this Saturday, August 3rd from 10 am - 2 pm

Tiny Magic Flower Truck will be parked out front with grab and go locally grown zinnia and dahlia summer bouquets.

Gentle Rhythms will also be there with donuts and gluten free options.

Hope to see you there! 🥐✨🌼☕️

A summer highlight: harvesting armfuls of chamomile before the rain
07/29/2024

A summer highlight: harvesting armfuls of chamomile before the rain

I figured I would do a little reintroduction since it’s been a while, and this account has grown since the last! I’m Row...
07/08/2024

I figured I would do a little reintroduction since it’s been a while, and this account has grown since the last! I’m Rowen (she/they) I’m an Aries sun/Libra rising /Ta**us Moon. I’ve always been pretty reserved for an Aries, but with all the fiery determination.

This month marks 3 years since I graduated with my visual arts degree, bought a Japanese mini truck sight unseen, moved to Asheville, and started Tiny Magic Flower Truck. Throughout that time, I’ve also been working a day job in graphic design to help support my vision.

The past couple years I’ve spent remodeling my truck, learning the ins and outs of flowering, and doing pop ups all around Asheville. It’s been such a pleasure to be able to connect with the community in person which has always been one of my favorite things about this venture.

This year, I shifted towards operating out of a more sustainable business model when I started taking classes aimed at becoming a naturalist, and decided that meant growing flowers myself. We started building tiny meadow, a cut flower farm just this January.

I’ve always made it a point to grow slowly, and try to be as authentic as possible. It’s pretty chill here and I try to not add to any digital clutter and share things that I feel are truly valuable - to get to know my current community, instead of trying to increase it as much as possible. This is also why I started a YouTube channel and a newsletter because I want to connect and get to know YOU better!

I’ve had a few people asking when my next pop up is and the answer is very soon!

Pop ups will likely be less frequent as we’ve focused all our attention and resources on our flower farm. I’m currently working towards shifting towards other offerings including a CSA, bouquet subscriptions, and events and weddings, or wholesale options. We’re also working on a flower installation at revolve gallery this week 👀

The more I’ve immersed myself in flowers the more I fall in love with it, and I’m so grateful for all the support I’ve received along that way. Thanks for being here as we grow and evolve, may not always know exactly what that looks like but just know it will always involve more flowers ✨

Anybody gonna match my freak? (tomato foliage as filler) all 100% grown by seed at tiny meadow 💫
06/25/2024

Anybody gonna match my freak? (tomato foliage as filler) all 100% grown by seed at tiny meadow 💫

One thing I’ve learned as I grow as a florist is that I tend to gravitate towards warm color palettes, like in the first...
06/13/2024

One thing I’ve learned as I grow as a florist is that I tend to gravitate towards warm color palettes, like in the first picture, but I also love a good cool palette like in the second. Which one is your fave?

Personality pic. Adding these Icelandic poppies on my must grow list for next season
05/17/2024

Personality pic. Adding these Icelandic poppies on my must grow list for next season

Is it just me or is instagram lately feeling.. off? As a small business owner, I’ve always felt the pressure to be playi...
05/10/2024

Is it just me or is instagram lately feeling.. off?

As a small business owner, I’ve always felt the pressure to be playing the algorithm, making reels, and sharing content constantly.

But lately I’ve been feeling the need to connect in ways that I feel are more authentic. Connecting in person, helping pick out flowers, and community building has always been one of my favorite things about owning Tiny Magic.

And I also felt the need to have an offering to share on the truck, so I’ve made these 10 page Riso zines, written & illustrated by me, and printed & bound by . They’re sweet little how-to’s on starting your own cut flower garden and include my must-have cut flowers. I’ll be sure to have these on the truck at my next event!

But also, I’d like to step away from Instagram being my primary platform for sharing news, so we started a newsletter called Field Notes where I’ll be sharing updates more regularly.

Field Notes will be the most reliable place to receive news and updates about the truck and farm events as well as some more unfiltered thoughts along the way.

Plus, anyone who signs up will be sent a free PDF Verizon of Grow Your Own Cutting Garden.

You can sign up via my bio!

More updates on the farm soon✨

-rowen

Muted pinks and burgundy for Betsy + Frankie. Venue:  Photographer:  Planner: .co Hair and makeup:  Mobile bar:  Instrum...
09/20/2023

Muted pinks and burgundy for Betsy + Frankie.

Venue:
Photographer:
Planner: .co
Hair and makeup:
Mobile bar:
Instrumental:
Baker:
Caterer: Rentals:

Save the date! Join us  West for a Flower Truck Pop-Up on Saturday, June 17th from 8 am til 2 pm with a truckload of blo...
06/12/2023

Save the date! Join us West for a Flower Truck Pop-Up on Saturday, June 17th from 8 am til 2 pm with a truckload of blooms! We’ll have a flower bar for you to pick your own bouquet plus lots of premade bouquets available ✨🌼🥖

This Saturday we’ll be  for Second Saturdays in RAD with a truckload of blooms for you to pic your own bouquet plus lots...
06/07/2023

This Saturday we’ll be for Second Saturdays in RAD with a truckload of blooms for you to pic your own bouquet plus lots of grab and go bouquets available. 🌼

We’ll be parked  this Saturday June 3rd from 12 Noon to around 4pm with a truckload of blooms for you to pick your own b...
05/31/2023

We’ll be parked this Saturday June 3rd from 12 Noon to around 4pm with a truckload of blooms for you to pick your own bouquet or have a custom bouquet made for you. Come out! 🍷🌼

🌸Just a heads up: Preorders for our Mother’s Day bouquets wrap up tomorrow. We've got limited beauties left for pickup!
05/11/2023

🌸Just a heads up: Preorders for our Mother’s Day bouquets wrap up tomorrow. We've got limited beauties left for pickup!

04/30/2023

Say hello to therethereshop, a new conscious lifestyle boutique that's now open in the River Arts District. Located at 20 Artful Way, the shop sells thoughtfully curated, eco-conscious goods including clothing, accessories, and home goods. Stop by, shop the online store, or plan ahead for its grand opening party on Saturday, May 6.

📸: Tiny Magic Avl

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Asheville, NC
28806

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