Smith Publicity, Inc.

11/08/2024

Much to celebrate!

10/31/2024

Celebrating Halloween with some of our local team members. Wishing you all a spooky day 🎃

10/16/2024

🏆 The Qwoted 100 just released their quarterly ranking of the best PR professionals in the industry. We are proud to see Smith Publicity, Inc.'s Chris Baker, Macy Mohr, and Joelle Speranza recognized in the top 100. 👏🏻

Key factors include:
• Response speed to reporters,
• Number of positive interactions/conversations between PRs and reporters,
• Reporter Ranking, and
• Hit rate of pitches to positive replies from media

10/03/2024

What do nonfiction editors wish authors knew about the business and branding side of the publication process? Our latest podcast with publishing veteran Debra Englander sheds light on what publishers are looking for when selecting authors, author branding and more!

Link to podcast in bio

09/19/2024

We’re ready for the Meet Out Sponsors Happy Hour at the conference! Stop by our booth to stamp your passport and find out how we can get the word out about your book!

08/13/2024

08/06/2024

07/30/2024

While our team is deep into planning for 2025 releases, it’s not too late to be promoting your 2024 publication!Smith Publicity is widely considered the premier book promotion agency in the industry. For more than 25 years, we have promoted successful books from every genre, from self-published, first-time authors to traditionally-published New York Times bestselling authors.We market books and elevate authors through aggressive, customized, and comprehensive national and international book publicity campaigns. We also offer marketing consultation for authors and publishers at various points in the publishing process.The Smith Publicity Book Marketing System includes a wide range of marketing tactics to help your book gain attention. Some are rooted in founder Dan Smith’s earliest book promotion successes, and, over 25 years, we’ve consistently developed, modified, and refined services to keep pace with the evolving media landscape. We employ a hybrid push-pull promotional set of services in which we pull media interest through compelling pitches, push to get books to long-time media, and then follow up to secure interest.Email us today at mailto:[email protected] to explore the possibilities for building visibility for your author brand and book!We look forward to hearing from you ♥️

07/19/2024

Smith CEO Sandra Poirier Smith joined Charles Daly’s Notes from a Ghost 👻 podcast to discuss some of our company wins and stories!Take a listen through the and let us know what you think!

07/17/2024

Did you miss our most recent webinar? Don’t worry! We recapped it for you in a blog post.

For authors navigating complex publishing pathways, a literary agent serves as a guide and advocate,cutting through the noise and opening up the doors to new opportunities on your behalf. Not only isworking with a literary agent essential for any kind of traditional deal, but they can also help authors withtranslating publishing contracts from hybrid and indie houses as well and can curate long-lastingrelationships with editors and publishers alike. But first, before working with an agent, you have to query them. What does that entail? And once you’ve signed on, what are the best practices for creating apositive working relationship? We’re glad you asked!

Donya Dickerson, Literary Agent at , and John Willig, Literary Advisor and Content Coach at Literary Services Inc., joined Host , Smith Publicity’s VP of Business Development, to discuss how to query and work collaboratively with literary agents.

07/09/2024

Literary Agent and author discusses tips for querying and other ways to get connected to and signed by an agent in this episode of All Things Book Marketing!🤩 Here’s a snippet from the conversation 🤩“Most writers think that they have one shot and then they’re done. This is not the case. There are so many reasons why a pitch didn’t land the way it should have, so there is no reason to give up completely.”🎧 Listen here: https://www.smithpublicity.com/2024/07/new-podcast-episode-how-to-connect-with-literary-agents-with-lucinda-halpern/👀 Watch here: https://youtu.be/2gZ0qrtpVCI

07/03/2024

What makes you want to buy a book? 🤔

Read this full post on Books Uplift with !

By focusing on the tips below and leading with the desire to authentically connect and help others, you increase the likelihood that people will be interested in your book and won’t tire so easily of hearing what you have to say.

💡Share your valuable expertise with others. 💡If you’re a non-fiction author, chances are you have significant expertise in the area that you’ve written a book on. For fiction authors, you likely have interesting insights and takeaways related to the creative process or the lessons imparted by your book.📣Activate your most ardent fans. 📣These individuals are going to be more willing to go that extra mile to help promote you and your book and will not be easily worn out by doing so. 🤑Give some to get some. 🤑By offering promotions that incentivize purchases of your book, you can give people more bang for their buck. 🥰Show up authentically and with genuine interest in others. 🥰It’s crucial when promoting a book not to be solely driven by what you want from everyone else, but instead to focus on how you can authentically show up for and support others.🗓️Post regularly but with purpose. 🗓️In addition to incorporating non-promotional content into your feed, it’s important to post content at different times and to switch up the content you’re sharing so that it’s not always the same on every channel.

07/02/2024

We are excited to announce the winner of the 2024 Smith Publicity Book Marketing Scholarship! Christina Gogzheyan is a student at studying neuroscience and she submitted a highly convincing essay on this year’s topic: “What contemporary book (any genre published between 2014-2024) should be required reading for all high school students? Why? What did you take away from the book, and how did it change the way you see the world?” She selected the book “True or False: A CIA Analyst’s Guide to Spotting Fake News” by Cindy L. Otis and blew us away with her persuasive writing on the impact it could make on impressionable young minds.Congratulations, Christina!

06/26/2024

🎧 Audio content is in with readers and that means that audiobooks are now expected from authors, not just recommended. 🔊

David Wolf, Founder of Audivita Studios, answers some commonly asked questions including the who, what, when, where, and why of audiobooks in this episode of All Things Book Marketing.

Listen here: https://lnkd.in/gpM4PYMm

Watch here: https://lnkd.in/eA4GNTfG

Here’s a sample!
“For any content creator, not participating in audio excludes a lot of opportunities for new audience members. We’ve observed that the audiobook side of publishing is the fastest growing part of digital publishing, surprisingly, even more than eBooks.”

06/20/2024

Russell Climie, photographer and founder of , shared some tips for enhancing your author headshot and visual branding in a new blog post!Here are some questions to consider:❓ Are you a “more” or “less” person?Do you post and share often? Or are you more of a spectator on social media?❓ Where will the images be used?Podcasts, socials, newsletters, TV and radio....❓ What does a good headshot look like for you?Headshots are the new handshake!❓ What are you going to wear for your photos?Try wearing what you normally wear to meet with clients.❓ What photos do you need for publicity?Smith Publicity recommends a professional headshot, an action shot, and a casual candid shot!Check out the post on our blog for examples more more advice!

06/18/2024

What questions do you have for literary agents?

For authors navigating complex publishing pathways, a literary agent serves as a guide and advocate, cutting through the noise and opening up the doors to new opportunities on your behalf. Not only is working with a literary agent essential for any kind of traditional deal, but they can also help authors with translating publishing contracts from hybrid and indie houses as well and can curate long-lasting relationships with editors and publishers alike. But first, before working with an agent, you have to query them. What does that entail? And once you’ve signed on, what are the best practices for creating a positive working relationship? We’re glad you asked!

Donya Dickerson, Literary Agent at Aevitas Creative Management, and John Willig, Literary Advisor and Content Coach at Literary Services Inc., join Host Corinne Moulder Smith Publicity’s VP of Business Development, to discuss how to query and work collaboratively with literary agents.

Join us for our latest webinar, Get on the Same Page with Literary Agents: How to Query and Grow a Relationship with Leading Author Advocates, on July 10th at 2pm ET to learn more! Register link in bio!

06/12/2024

Smith Publicity Client Services Manager offered up some tips for how to appeal to a publisher as an author in her Q&A with Authority Magazine!Below are her 5 things authors should consider to appeal to a publisher:🔎 Research. The more you know and understand about publishing, the better you can determine what’s right for you.🖋 Work with a professional editor. Many debut authors make the mistake of having a friend (i.e. English teacher, professor, etc.) proofread their manuscript and believe that is enough.📱 Create an online platform. Whether you end up getting published by one of the Big 5 or a small-mid publisher, one thing remains true, having an active online presence matters.📚 Get reader feedback. Publishers are looking for marketable books, so it’s important to know you have an audience that wants to read your book.📑 Create a book proposal. This not only challenges you to look at your book from different angles, but it shows publishers your level of understanding of how your book is marketable, relatable, relevant, etc.Read the full Q&A in the bio for more!

06/11/2024

Audio content is BOOMING and it’s no longer a question of IF you should have a podcast to promote your expertise, but HOW should you run a podcast to promote your expertise. Luckily, we have ’s founder to help us! Here is an excerpt:“If you’re using a book for subject matter expertise, I’m sure you’ll agree that podcasts are the new Speakers Bureau. A podcast has become a visibility tool, a lead generation tool, and just an overall brand building foundational pillar.”👂Listen here:https://www.smithpublicity.com/all-things-book-marketing-podcast/👀 Watch here:https://youtu.be/quD-Liwjw-U