Love, a Bridal Boutique

01/10/2025

Meet Team Love — MELISSA 🥂 Over the next few weeks we will be introducing you to our team here so what better way to start than with our beautiful Owner Melissa Moneypenny (Yup… best last name ever!)

Melissa moved to Jax after graduating from FSU with a Bachelor’s in Fashion Merchandising. Her good friend Liza worked at Love and urged her to apply! After managing the boutique for years, Melissa took over as owner along with her husband Sean. In 2020, Melissa found the perfect building to bring to life her vision for the next chapter of Love. After a year long total renovation and design, we moved into our new home at 340 23rd Avenue South 🏠

Melissa is truly our personal Wonder Woman! She also owns and , is an incredible mom to her two children Brady and SJ, and is very active on campus at her kids school (Plus she’s a dog mom to 3 cuties — scroll to pic 3 to see our mascot who sometimes joins us in store, Biggie 🐶)

Melissa’s number one piece of advice for brides about to start their dress journey? “Remember to have fun! Wedding planning can definitely be stressful and there are so many decisions to make. Your dress should be one that’s fun, memorable, and easy. When you find one that fits your vision, fits your budget, and makes you feel excited, confident, and beautiful give yourself permission to be done! Take in that moment with your loved ones and celebrate all the joy of this time in your life.” 💋

12/29/2024

12/09/2024

Which second look are you choosing… 1,2, or 3 🍓 Perfect for after party, bachelorette, engagement photos, and more. Take home same day! Save yourself time instead of ordering dress after dress online. Give us a call + schedule your second look appointment 904 242 9800

12/01/2024

Welcome to bridal heaven ☁️ Give yourself the gift of a luxury shopping experience to find your once in a lifetime gown. Swipe through for a peek inside plus just a few of the gorgeous gowns we have hand selected for our collection — 904 242 9800 or link in bio to start your journey

11/25/2024

Romantic ➡️ sexy in — No matter what your vibe is there is a Martina Liana gown you’ll love! Plus they are fully customizable meaning if you can dream it, we can do it. Longer train? Yes. Different neckline? For sure. Add sleeves? Why not. The possibilities are endless! Kick off the new year with us January 3-4 for our exclusive Designer Preview Trunk Show! Shop unreleased, never before seen gowns plus receive 10% off your Martina Liana order 💖 904 242 9800

11/19/2024

GIVING THANKS 💖 Request your appointment Saturday, November 30th and say yes to your dress, receive a free 14k permanent bracelet from , and join the Love family! We will have our outdoor patio space open to guests for the first time ever to celebrate + photobooth in the morning with — you don’t want to miss this! PLUS Swipe ➡️ to see who will be in store as a celebrity stylist 🐾 Spaces are very limited but we have a few spots left… Link in bio or call 904 242 9800 🥂 Thank you to for our new updated photos!

11/15/2024

Pick your poison 1,2,3,4,5,6,7,8 💋 Shop with the best stylists, the best designers, the best gowns in the best space. We work hard, play hard, and keep it all centered on your LOVE! Be one and done — request your appointment using our link in bio or call 904 242 9800

11/13/2024

New Arrival — Denver by 🪽 This romantic, feminine, sexy gown has stolen our hearts! Each of our stylists immediatly tried her on and all had the same reaction.. DAMN. Luxe chiffon paired with chantilly lace accents plus a stunning drop waist. It’s giving goddess. It’s giving angel. It’s giving perfection! Try her on, we bet you’ll say yes 💋 904 242 9800

11/07/2024

DREAMY ☁️ Couldn’t be more excited to share this stunning shoot with a dream team of vendors at the beautiful resort — see the amazing team below that brought this to life! Gown featured LUCKY by plus a fun mini change into our brand new CORT dress 💫

VENDORS
Planning + Design /
Venue /
Florals /
Design Assistance + Photos /
Rentals /
Dessert /
Stationary /
Entertainment + Lighting /
Men’s Fashion / The Tailor Shop
Beauty /
Model /

10/31/2024

Leave them speechless in 💫 If you’re looking for a show stopper of a gown, this brand new arrival is waiting for you! The signature Berta fit, sparkle, and dimension combine for a truly once in a lifetime moment. Check her out in motion on our story + use the link in bio to request your appointment 904 242 9800

10/22/2024

Watching the calls roll in for holiday appointments likeeeee…. 👏 If you’re hoping for an appointment the week of Thanksgiving (especially Saturday, November 30th) or between Christmas and New Years — the time to request is now! We have said it before, and we will say it again. We won’t just “squeeze you in” or overbook our schedule. Your experience is SO important to us! We won’t sacrifice that. So when we are full, we move to a waitlist. Call this week and secure your spot 904 242 9800 to become the next iconic LOVE BRIDE 💗 Gown

10/19/2024

SAYLOR & SUTTON 🦋 Shop the stunning collection at our curvy location or here at Love! Same gowns… different color ways. Which would you choose? Saylor in the merlot color or the blue color? Sutton in the merlot color or classic ivory? We are proud to have two stunning boutiques to give all brides the experience they deserve. Sizes 0-12 + sizes 14-30+ Different locations… same incredible experience. Give us a call and become our next LOVE or CURVE bride 🫶