12/09/2023
๐ช๐ต๐ฎ๐ ๐ฑ๐ผ๐ฒ๐ "๐ฟ๐ถ๐ฑ๐ฒ ๐ณ๐ผ๐ฟ ๐๐ต๐ฒ ๐ฏ๐ฟ๐ฎ๐ป๐ฑ" ๐บ๐ฒ๐ฎ๐ป?
In contemporary usage, the phrase "riding for the brand" is often applied to a situation where someone is loyal to a team, company or organization.
But the phrase, unsurprisingly, has roots in the cowboy culture of the American West. It refers to the unwavering loyalty and commitment cowboys had to their ranches or outfits. Cowboys were expected to work hard, protect the ranch's assets and uphold the ranch's reputation.
In ranching circles, "riding for the brand" is a calling of high order. It means more than just doing your job; it means taking pride in your work, being willing to go the extra mile and never giving up, even when faced with adversity.
In the words of Red Steagall, from his poem "Ride for the Brand:"
๐ฆ๐ผ๐ป, ๐ฎ ๐บ๐ฎ๐ปโ๐ ๐ฏ๐ฟ๐ฎ๐ป๐ฑ ๐ถ๐ ๐ต๐ถ๐ ๐ผ๐๐ป ๐๐ฝ๐ฒ๐ฐ๐ถ๐ฎ๐น ๐บ๐ฎ๐ฟ๐ธ ๐๐ต๐ฎ๐ ๐๐ฎ๐๐ ๐๐ต๐ถ๐ ๐ถ๐ ๐บ๐ถ๐ป๐ฒ, ๐น๐ฒ๐ฎ๐๐ฒ ๐ถ๐ ๐ฎ๐น๐ผ๐ป๐ฒ. ๐ฌ๐ผ๐ ๐ต๐ถ๐ฟ๐ฒ ๐ผ๐๐ ๐๐ผ ๐ฎ ๐บ๐ฎ๐ป, ๐ฟ๐ถ๐ฑ๐ฒ ๐ณ๐ผ๐ฟ ๐ต๐ถ๐ ๐ฏ๐ฟ๐ฎ๐ป๐ฑ, ๐ฎ๐ป๐ฑ ๐ฝ๐ฟ๐ผ๐๐ฒ๐ฐ๐ ๐ถ๐ ๐น๐ถ๐ธ๐ฒ ๐ถ๐ ๐๐ฎ๐ ๐๐ผ๐๐ฟ ๐ผ๐๐ป.
๐๐ฉ๐ฐ๐ต๐ฐ: "๐๐ฑ๐ณ๐ช๐ฏ๐จ ๐ฃ๐ณ๐ข๐ฏ๐ฅ๐ช๐ฏ๐จ ๐ต๐ช๐ฎ๐ฆ ๐ข๐ต ๐ต๐ฉ๐ฆ ๐๐ช๐ต๐ค๐ฉ๐ง๐ฐ๐ณ๐ฌ ๐๐ข๐ฏ๐ค๐ฉ," 1947. ๐๐ฐ๐ณ๐ต ๐๐ฐ๐ณ๐ต๐ฉ ๐๐ต๐ข๐ณ-๐๐ฆ๐ญ๐ฆ๐จ๐ณ๐ข๐ฎ ๐๐ฐ๐ญ๐ญ๐ฆ๐ค๐ต๐ช๐ฐ๐ฏ, ๐๐ฏ๐ช๐ท๐ฆ๐ณ๐ด๐ช๐ต๐บ ๐ฐ๐ง ๐๐ฆ๐น๐ข๐ด ๐ข๐ต ๐๐ณ๐ญ๐ช๐ฏ๐จ๐ต๐ฐ๐ฏ ๐๐ช๐ฃ๐ณ๐ข๐ณ๐ช๐ฆ๐ด