07/16/2024
We are thrilled to have been part of such a wonderful event last month! knocks it out of the park again! Her words about this fantastic (and largest event) below
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Fact: This was the largest.
That’s correct event in partnership with Instagram was the largest beauty event they’ve had to date AND since I’ve had almost a month to reflect on this moment, where I was proud to serve as the creative partner, here is what it really stood for.
▫️A proclamation of a woman who has an undeniable calling on her spirit to demonstrate that blackness has always been beautiful and that the magnitude of our collective buying impact should be treasured, celebrated and seen.
▫️A reunion where you hugged, laughed, danced, shouted, cried, grabbed your selfie, and learned something new. It was both and for the spirit.
▫️A world-class educational experience where there were makeup tutorials, inside tips from Instagram itself, and some well-known influencers.
And, yes, for me and my fabulous creative partners, it was challenging, rewarding, and a reminder of why working with skilled experts is so critical.
So, I will likely be talking about this for a minute because it spoke to my brown skinned self, it made me smile thinking about my mamma who use to color in dolls to make me feel seen, took me to Broadway to see the original Dreamgitl Sheryl Lee Raplh to let me know I belonged.
Am I proud of this event? Sure, 100%. However, I am most proud that I was a part of something that healed hearts, touched spirits, and had the ancestors dancing.
All I can say is that a time was had. See you soon, BBR fam. On to the next adventure.
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