01/11/2021
2020 started falling apart right after my first brand identity meeting. I sat with my strategist for an entire day tearing my brand apart and putting it back together again on a solid foundation. She challenged me to think about what we really deliver, what makes us different, and who we're talking to. I thought I knew before, but after that marathon of a day I really knew. Then, slowly but surely, the year we hoped for turned into something we never could've imagined.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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A few weeks later I saw this logo for the first time. I think it was a lot like when our clients see their wedding design for the first time: not sure how or why it works so well, but feeling like there couldn't possibly be any other option. A great designer knows what you want before you even know.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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We spent the last few months of 2020 on the website. I'm so, so proud of how it turned out, and thrilled to share it with you as we begin 2021. It feels like us, our favorite clients, our favorite projects. What you didn't know you were looking for, but are happy to have found. I can't wait for you to see it, and I'm grateful to have you on this journey with us.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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xoxo Allison
davisrow.com