Genesis x Speedium Coupe
We’re proud to have collaborated with @genesis_worldwide @genesishousenyc on the reveal of the new Speedium Coupe. #WeAreGradient
In March, we worked with the @shiseidoamericascorp corporate communications team to develop a dynamic live-streamed town hall for employees.
Over the course of three hours, 11 speakers shared exciting company or brand-specific updates in four different custom 'worlds' to 1,400 employees.
#wearegradient #shiseido
2021 Awards: A Year in Review
With gratitude for our clients and our team, who made this an inspirational year. #WeAreGradient
Working with the global consumer engagement platform, Gradient had the pleasure of directing, shooting and editing content sequences as part of Braze's virtual, international City by City conference initiative. This was accomplished by utilizing a combination of our livestream pod in their HQ to sending 20+ Gradient filming kits globally. Finally, Gradient activated the push to Live of the virtual events in real time, ensuring all elements were carried out successfully.
Our partnership with Qatar Museums for the Qatar - USA Year of Culture 2021 has brought us many memorable opportunities for cultural exchange, including the recent photography exhibition “Light & Shadow: A visual journey through Oregon” on view at QAIC in DC until March 2022.
Take a look at the incredible story through the lens of our two photographers, Andrew Studer (USA) and Khalifa Al-Misnad (Qatar), as they traveled through the Pacific Northwest bonding over nature, affirming that photography is a universal language not limited by borders, cultures, or people.
We celebrate Bastille Day with @domperignonofficial. How about you?
#WeAreGradient #BastilleDay #Bastille
In honor of #nurseday2021 we would like to thank all nurses for their hard work and devoted efforts. Last year you went beyond the call of duty. We deeply appreciate your service.
This Month in Experiential - Link to our newsletter in bio!
From Emotion to Sales + Pepsi, Heineken, Google Arts and Audemars Piguet: the news that grabbed our attention. #experientialmarketing #digitalmarketing
Would you pay for an item of clothing you can never wear? Or a piece of art that can never be framed? More importantly, would your customers?
Non-tangible assets, whether they be Buffalo sneakers or Beeple’s art are generating sufficient emotional reactions to create an involved audience and a willing consumer base. Similarly, we have seen that non-tangible experiences can create emotions, with a very rapid feedback mechanism based on the users’ length of connection (no one wants to stay connected when the zoom experience is cringe-worthy…).
As strange as virtual-to-physical intermingling of products and experiences may feel, this may be our generations’ opportunity to dig into our emotions and accept these changing times. Our Founder & Head of Innovation, Anthony, frames the conversation, “For my grandfather, Elvis was the music of the Devil. For my father, digital photography was never going to take off. Let’s make sure that for us, virtual-physical hybrid is a curve we are ready to take.”
Continue reading our March 2021 Newsletter at the link in our bio. #WeAreGradient #FromAnotherPointOfView
What do you know about the meaning of President’s Day? Thanks to our client, @history you can tune in and watch their series “Washington,” airing now.
A future-forward experience company OUR MISSION:
