Paula Varsalona Bridal & Cocktail

Paula Varsalona Bridal & Cocktail Your Wedding Gown Couturier

Call for Same Day Appointments @ (212) 221- 5600

PAULA VARSALONA is recognized as one of the leading couturier designers of bridal and special occasion apparel and has been a leader in the fashion industry for over 40 years!

✨🎉 Wishing you all a joyful holiday season! Stop by our NYC Atelier and browse our Sample Gowns for your upcoming holida...
12/12/2024

✨🎉 Wishing you all a joyful holiday season!
Stop by our NYC Atelier and browse our Sample Gowns for your upcoming holiday parties! Special cash & carry prices now through December 18th (we close at noon!!)

🎉✨ We may be taking a little break from December 19th to January 2nd, but the sparkle doesn’t stop! ✨✨

Explore our exclusive collection of special occasion gowns at from December 19th to January 7th! 💃💖 Don’t miss your chance to shine this season!

Wishing you a Happy, Healthy Thanksgiving from all of us at Paula Varsalona NYC! May your day be filled with love, laugh...
11/27/2024

Wishing you a Happy, Healthy Thanksgiving from all of us at Paula Varsalona NYC! May your day be filled with love, laughter, and gratitude! 🦃💖

We will be CLOSED in observance of Thanksgiving and will re-open Monday, December 2, 2024.

PLEASE NOTE: We will be closed for winter holiday beginning December 19th and will reopen January 2nd!

11/10/2024

It’s a milestone year here at and today we say CHEERS to 75 years of vibrant life and 50 of those years weaving dreams into fashion! 🎉✨ Celebrating Paula Varsalona: a true legend in art and heart. Here’s to love, creativity, and countless blessings! 🥂❤️

10/12/2024

Paula Varsalona is coming back to Helen Ainson! Meet the designer on Saturday, October 19th! Explore her stunning collection of custom made gowns and dresses, perfect for your special occasion. Call the store to schedule an appointment! We will be having her collection in store from now until October 19 ✨👗









Rosh Hashana falls on October 2-4, and our NYC Atelier is available for appointments during our standard business hours!...
10/01/2024

Rosh Hashana falls on October 2-4, and our NYC Atelier is available for appointments during our standard business hours!

Monday to Thursday: 10am - 5pm
Fridays & Saturdays: Appointment only
Head to our website to book your private appointment today!

www.paulavarsalona.com/book-online

To our valued clients celebrating this occasion, we wish you a joyous Rosh Hashana! May the upcoming year be filled with health and peace for all.

10/01/2024

Save the date!! Our trunk show line of gowns will return to Helen Ainson in beautiful Darien Connecticut beginning October 10th!!

09/26/2024

⭐️Paula Varsalona TRUNK SHOW Announcement⭐️ We will be making our next stop at September 26-28th📍1654 Richmond Rd., Staten Island, NY 10304🗓️Meet the designer Saturday, September 28th in Staten Island, NY! ☎️Schedule your appointment today! 718-351-0979View our NEW 2025 collection of gowns at an exclusive designer trunk show at Emily’s Boutique!....

Our sample gowns vary and there are no duplicates, we have gowns priced from $200 to $2000 (with retail values exceeding...
09/10/2024

Our sample gowns vary and there are no duplicates, we have gowns priced from $200 to $2000 (with retail values exceeding $4000) sizes range from size 6-14! If you are looking for something special give us a call between 10am-5pm at 212-221-5600 or email us anytime At [email protected]

Paula Varsalona is on Chicmi. Shop Paula Varsalona, join them at amazing events in your city, and discover their brand story on Chicmi - the fastest growing fashion community!

✨Don’t miss our EXCLUSIVE NYC Showroom Sale happening NOW thru September 20, 2024! NEW STYLES ADDED DAILY!!Select sample...
09/06/2024

✨Don’t miss our EXCLUSIVE NYC Showroom Sale happening NOW thru September 20, 2024!

NEW STYLES ADDED DAILY!!

Select sample cocktail, mothers and bridal gowns available at a generous discount! 👗 veils and accessories too!!

NEW OFFER!!! 💍 Design your custom bridal gown & veil and SAVE 20%!!

💖 Book an appointment TODAY!

✨ Follow us for updates and exclusive deals. See you there! 🌟

✨Appointments are a MUST 👆

Join us in celebrating our dedication and hard work at Paula Varsalona, proudly made in the USA! 🇺🇸⭐️ Please note that o...
08/28/2024

Join us in celebrating our dedication and hard work at Paula Varsalona, proudly made in the USA! 🇺🇸

⭐️ Please note that our NYC showroom will close at noon on Thursday, August 29th for the holiday weekend and will reopen on Tuesday, September 3, 2024.

✨ UPCOMING EVENTS:

💍⭐️ Getting married or know someone who is? Struggling to find the perfect dress? Don’t worry! Join us for a CUSTOM BRIDAL SALE where you can work directly with the Designer herself and enjoy 20% off your unique wedding gown! Schedule your appointment NOW through the .

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👰🏽 Dreaming of a one-of-a-kind wedding gown? ✨ Don’t miss our EXCLUSIVE (as in, this never happens!!) NYC Showroom CUSTO...
08/26/2024

👰🏽 Dreaming of a one-of-a-kind wedding gown? ✨ Don’t miss our EXCLUSIVE (as in, this never happens!!) NYC Showroom CUSTOM BRIDAL Sale happening from September 3 - 20, 2024! 🗽💍 Design your custom bridal gown & veil and SAVE 20%!!

💖 Accepting appointments now, we will also have a limited selection of sample mother’s gowns available at a discount! 👗✨ Follow us for updates and exclusive deals. See you there! 🌟

✨Appointments are a MUST 👆

Address

552 Seventh Avenue Suite 602
New York, NY
10018

Opening Hours

Monday 10am - 5pm
Tuesday 10am - 5pm
Wednesday 10am - 5pm
Thursday 10am - 5pm
Saturday 10am - 2pm

Telephone

+12122215600

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