11/22/2025
"Sustainable". It's become somewhat of a buzz word in the industry.
Sustainability in floristry is being presented as a growing trend, making it increasingly difficult to tell if a floral designer is genuinely committed to sustainable practice. As climate change becomes an important issue for younger generations, like Gen Z, it seems to me that more floral businesses are marketing themselves as “eco-friendly,” and with that comes a lot of greenwashing.
Our latest Floral Note is all about sustainability as a practice and some of the questions you can ask to tell if a designer is genuinely committed to sustainable practices.
You can read it here: https://www.hareandbearco.com/floral-notes/sustainable-floristry-isnt-a-trendits-a-practice