The Metric Group

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Portland, OR
The Metric Group

Helping brands reach consumers

10/01/2024

Sometimes big jobs call for big measuring tapes

09/26/2024

Why does this sign work? What should you look for when designing an exterior sign for your brand?

1. Material and Aesthetic

2. Mounting Style

3. Lighting Integration

4. Brand Identity

How can this apply to your sign?

1. The materials used for an outdoor sign can be an extension of your brand and identity.

2. Storefronts are not all the same. Above the door may not be the best location for your sign.

3. As the days get shorter, more shopping will take place in low light. Can your sign be seen in darkness?

4. You can show who and what your company is without words. An outdoor sign can be the first impression a customer has of your store.

09/24/2024

We produce consumer packaging domestically and internationally. Good product packaging is important for several reasons as it impacts both the success of the product and the overall customer experience. Here are some key reasons why your packaging matters:

1. First Impressions and Brand Identity

Attracts Attention: Packaging is often the first point of contact a consumer has with your product. Visually appealing packaging grabs attention, especially in competitive markets.

Communicates Brand Values: The design, colors, fonts, and materials used in packaging convey the identity and ethos of the brand. For example, eco-friendly packaging suggests a commitment to sustainability. We currently produce sustainable packaging for brands that few other companies can or will.

Differentiation: Good packaging helps differentiate a product from competitors making it easier for consumers to recognize and select your product.

2. Protection and Preservation

Product Safety: Packaging protects the product from damage during transportation, handling, and storage.

Preservation: For food or beauty products, proper packaging helps extend shelf life by keeping the product fresh, maintaining its quality, and protecting it from environmental factors like moisture, light, or air.

3. Consumer Experience

Ease of Use: Well-designed packaging can enhance convenience for the user, such as resealable packaging or packaging that’s easy to open. This is especially important with the outdoor meal brands we work with.

Unboxing Experience: With the rise of e-commerce, the unboxing experience has become a crucial aspect of customer satisfaction. Thoughtful, aesthetically pleasing packaging can elevate the excitement and perceived value of the product.

4. Sustainability and Ethical Considerations

Eco-friendly Practices: Environmentally conscious packaging appeals to today’s consumers, many of whom prioritize sustainability. Recyclable or biodegradable packaging can reduce environmental impact and align the brand with ethical values.

Reducing Waste: Smart packaging design can minimize waste, both in terms of materials used and the disposal of packaging.

09/19/2024

The nights are getting cooler, perfect timing for a campfire with your branded mug.

09/17/2024

Those aren't bricks and pavers, this outdoor water v***r fire pit is made from soundboard foam and finished it with a layer of elastomeric roof coating for hardness.

09/12/2024

Make every spark count, light up your brand with custom matches! Whether it's for events, restaurants or special promotions, custom matches are a unique and memorable way to leave a lasting impression. Practical, portable, and stylish - your logo will always be in the hands of your customers.

09/10/2024

This was a fun job, our client gave us no budget and total creative liberty to create a one of a kind sidewalk sign for her business.

We chose to approach this as furniture makers not sign makers to create something we have not seen done before with sidewalk signs- a walnut sign with brass inlays. Text and artwork was hand painted instead of being filled with epoxy resin. The sign was then finished with multiple spar urethane coatings to ensure even the heaviest PNW rain will not damage the wood.

The response is noticeable, people stare as they walk or drive by and our client has seen an increase in business since the sign was finished. We are very grateful to have clients who will let us stretch our creative legs without limitation.

09/04/2024

We always enjoy the opportunity to support local races being runners ourselves. We are honored to be a sponsor for this year's Jump Off Joe marathon and supply all runners with branded cooling towels. If you have dreamed of running a marathon in Washington's Columbia Gorge there is still time to register!

Address

Portland, OR
97223

Website

http://www.themetricgroup.com/

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